Mediterranean cuisine Audience in United States

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Mediterranean cuisine has an estimated audience of 18,578,550 people in United States. 59.1% are female, 40.9% are male, average age 42.8. Top regions: California, Texas, Illinois. Top brand affinities: Spanish cuisine, Middle Eastern cuisine, Macy's, German cuisine, Latin American cuisine.

The average Mediterranean cuisine fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Spanish cuisine, Middle Eastern cuisine, Macy's, with strongest over-indexing on Spanish cuisine (5.71× the country average). Demographically, the Mediterranean cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Mediterranean cuisine fans

Demographic split for Mediterranean cuisine audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.8
Estimated audience size18,578,550

Audience persona

The typical Mediterranean cuisine fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Top regions in United States

Top regions ranked by reach for Mediterranean cuisine in United States
RegionReachAffinity
California5,248,9852.57×
Texas3,593,7132.25×
Illinois1,444,9142.33×
Florida1,392,3801.11×
New York1,042,3541×
North Carolina836,4681.5×
Michigan791,6701.63×
Arizona648,2341.71×
Ohio638,9791.12×
New Jersey598,3101.27×
Pennsylvania556,8060.89×
Georgia494,6690.86×
Virginia434,9700.96×
Washington429,8111.15×
Tennessee364,4420.98×
Colorado353,1041.21×
Nevada348,1171.94×
Massachusetts334,5120.91×
Missouri317,4711.06×
Alabama292,7091.13×
Maryland282,4670.88×
South Carolina273,0980.98×
Indiana262,2340.77×
Oklahoma253,5321.23×
Wisconsin249,6420.89×
Kentucky244,6371.05×
Oregon233,5251.1×
Minnesota213,9800.8×
Louisiana200,9180.84×
Kansas191,2011.31×
Connecticut156,0330.84×
Utah122,6410.74×
Arkansas113,8770.74×
Mississippi103,2490.67×
Iowa95,7430.63×
New Mexico81,6420.88×
Hawaii72,4610.91×
Nebraska68,3920.73×
Idaho55,9120.6×
Washington, District of Columbia53,5410.96×
New Hampshire45,7310.62×
West Virginia40,7010.47×
Rhode Island39,7160.67×
Maine37,4990.56×
Delaware36,4780.71×
Montana28,0330.54×
Alaska27,7940.7×
Vermont17,4780.54×
South Dakota14,5570.34×
North Dakota13,4420.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mediterranean cuisine audience
BrandAffinityCategory
Spanish cuisine5.71×Food & Beverages
Middle Eastern cuisine6.81×Food & Beverages
Macy's2×Shopping
German cuisine4.59×Food & Beverages
Latin American cuisine3.92×Food & Beverages
Greek cuisine5.55×Food & Beverages
Italian cuisine2.15×Food & Beverages
Foodservice2.76×Food & Beverages
Vietnamese cuisine4.36×Food & Beverages
In-N-Out Burger1.83×Food & Beverages
Korean cuisine3.64×Food & Beverages
Thai cuisine3.89×Food & Beverages
Japanese cuisine2.7×Food & Beverages
Healthy habits1.92×Health
Fast casual restaurants2.16×Food & Beverages
Diners2.25×Food & Beverages
Self care1.57×Health
French cuisine2.52×Food & Beverages
Chinese cuisine2.37×Food & Beverages
Fast food restaurants1.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mediterranean cuisine audience
TraitClusterScore
IndulgenceJOY1.58
SustainabilityBALANCE1.55
Healthy LifestyleBALANCE1.5
Sports ActivityPOWER1.47
Design AffinityPREMIUM1.45
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Mediterranean cuisine
CountryShare
United States22.5%
Italy11.8%
United Kingdom5.5%

See Mediterranean cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Mediterranean cuisine have in United States?

Mediterranean cuisine has an estimated audience of 18,578,550 people in United States, concentrated in California and Texas.

What is the gender split and age of Mediterranean cuisine fans?

59.1% of Mediterranean cuisine fans are female, 40.9% are male, with an average age of 42.8 years.

Which brands do Mediterranean cuisine fans like most?

Mediterranean cuisine fans show strongest brand affinity for Spanish cuisine (5.71×), Middle Eastern cuisine (6.81×), and Macy's (2×) over the country average.

Where do Mediterranean cuisine fans live in United States?

Mediterranean cuisine fans in United States are most concentrated in California (reach 5,248,985), Texas (reach 3,593,713), and Illinois (reach 1,444,914). These three regions account for the largest share of the active audience.

What other brands do Mediterranean cuisine fans also like?

Beyond Mediterranean cuisine itself, the audience over-indexes on Middle Eastern cuisine (6.81×), Macy's (2×), German cuisine (4.59×), and Latin American cuisine (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.