Rascasse Audience Intelligence

Mediterranean cuisine Audience in United States

A data profile of the people who buy, follow and care about Mediterranean cuisine in United States — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 18,578,550 people in United States.

#6among Cuisine in United States#1238among Topic in United States#152in Food & Beverages

The average Mediterranean cuisine fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spanish cuisine, Middle Eastern cuisine, Macy's, with strongest over-indexing on Spanish cuisine (5.71× the country average).

Demographically, the Mediterranean cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mediterranean cuisine fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediterranean cuisine profile in United States.

Audience size
18.6M
in United States
Gender
59.1%♀
40.9% male
Age
42.8
average years
Country rank
#1801
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mediterranean cuisine fans

59.1% are female, 40.9% are male, average age 42.8.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Mediterranean cuisine audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.8
Estimated audience size18,578,550
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Mediterranean cuisine audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Mediterranean cuisine audience comes from United States.

Worldwide audience distribution share by country for Mediterranean cuisine
CountryShare
United States22.5%
Italy11.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediterranean cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Mediterranean cuisine fans by region: top regions in United States
#RegionReachAffinity×
01California~5M2.51×
02Texas~3.5M2.15×
03Illinois~1.5M2.03×
04Nevada~300K1.95×
05Michigan~900K1.80×
06Arizona~600K1.59×
07Wisconsin~400K1.50×
08North Carolina~800K1.48×
09Kansas~200K1.39×
10New Jersey~600K1.23×
11Oklahoma~300K1.23×
12Colorado~300K1.13×
13Florida~1.5M1.09×
14Washington~400K1.09×
15Ohio~600K1.07×
16Missouri~300K1.06×
17Tennessee~400K1.04×
18Oregon~200K1.04×
19Alabama~300K1.02×
20Kentucky~200K1.02×
21New York~1M1.00×
22South Carolina~300K0.99×
23Washington, District of Columbia~50K0.95×
24Virginia~400K0.93×
25Georgia~500K0.91×
26New Mexico~80K0.90×
27Hawaii~70K0.88×
28Pennsylvania~500K0.86×
29Maryland~300K0.86×
30Louisiana~200K0.86×
31Massachusetts~300K0.84×
32Minnesota~200K0.82×
33Indiana~300K0.81×
34Connecticut~100K0.80×
35Arkansas~100K0.79×
36Utah~100K0.78×
37Mississippi~100K0.77×
38Delaware~40K0.74×
39Nebraska~70K0.73×
40Alaska~30K0.68×
41Idaho~60K0.67×
42Iowa~100K0.66×
43Rhode Island~40K0.66×
44Vermont~20K0.65×
45New Hampshire~50K0.63×
46Montana~30K0.60×
47Maine~40K0.59×
48West Virginia~50K0.56×
49North Dakota~20K0.54×
50South Dakota~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Mediterranean cuisine, United States
0.45×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediterranean cuisine audience
#·InterestCategoryAffinity×
01Middle Eastern cuisineFood & Beverages6.81×
02Spanish cuisineFood & Beverages5.71×
03Greek cuisineFood & Beverages5.55×
04German cuisineFood & Beverages4.59×
05Vietnamese cuisineFood & Beverages4.36×
06Latin American cuisineFood & Beverages3.92×
07Thai cuisineFood & Beverages3.89×
08Korean cuisineFood & Beverages3.64×
09FoodserviceFood & Beverages2.76×
10Japanese cuisineFood & Beverages2.70×
11French cuisineFood & Beverages2.52×
12DinersFood & Beverages2.25×
13Fast casual restaurantsFood & Beverages2.16×
14Italian cuisineFood & Beverages2.15×
15Macy'sShopping2.00×
16Healthy habitsHealth1.92×
17In-N-Out BurgerFood & Beverages1.83×
18Popeyes Louisiana KitchenFood & Beverages1.72×
19NBA playoffsSports1.69×
20Self careHealth1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediterranean cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediterranean cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
Price SensitivityPREMIUM1.34×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediterranean cuisine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mediterranean cuisine have in United States?

Mediterranean cuisine has an estimated audience of 18,578,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mediterranean cuisine fans?

59.1% of Mediterranean cuisine fans are female, 40.9% are male, with an average age of 42.8 years.

03

Which brands do Mediterranean cuisine fans like most?

Mediterranean cuisine fans show strongest brand affinity for Spanish cuisine (5.71×), Middle Eastern cuisine (6.81×), and Macy's (2×) over the country average.

04

Where do Mediterranean cuisine fans live in United States?

Mediterranean cuisine fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mediterranean cuisine fans also like?

Beyond Mediterranean cuisine itself, the audience over-indexes on Middle Eastern cuisine (6.81×), Macy's (2×), German cuisine (4.59×), and Latin American cuisine (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Mediterranean cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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