A data profile of the people who buy, follow and care about Mediterranean cuisine in United Kingdom — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 4,575,190 people in United Kingdom.
The average Mediterranean cuisine fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Cooking show, Italian cuisine, Local food, with strongest over-indexing on Cooking show (4.7× the country average).
Demographically, the Mediterranean cuisine audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mediterranean cuisine fan in United Kingdom is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.
The key figures that characterise the Mediterranean cuisine profile in United Kingdom.
61.0% are female, 39.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.8 |
| Estimated audience size | 4,575,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Mediterranean cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
Where the Mediterranean cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.51× | |
| 02 | West Midlands | ~300K | 1.40× | |
| 03 | Scotland | ~500K | 1.30× | |
| 04 | Yorkshire and the Humber | ~500K | 1.30× | |
| 05 | South East | ~700K | 1.21× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | Northern Ireland | ~100K | 0.94× | |
| 08 | East of England | ~400K | 0.90× | |
| 09 | East Midlands | ~300K | 0.86× | |
| 10 | South West | ~300K | 0.83× | |
| 11 | North West | ~300K | 0.63× | |
| 12 | England | ~900K | 0.21× |
The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking show | Food & Beverages | 4.70× | ||
| 02 | Delivery order | Food & Beverages | 4.52× | ||
| 03 | Sunday Brunch | Kids & Family | 3.61× | ||
| 04 | Cultural history | Arts & Culture | 3.23× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.56× | ||
| 06 | Mounjaro | Health | 2.47× | ||
| 07 | Italian cuisine | Food & Beverages | 2.26× | ||
| 08 | Local food | Food & Beverages | 2.17× | ||
| 09 | Indian cuisine | Food & Beverages | 2.11× | ||
| 10 | Healthy habits | Health | 2.10× | ||
| 11 | Architecture & Design | Business & Career | 2.08× | ||
| 12 | Home Design | Home & Garden | 2.02× | ||
| 13 | Home Interior Design | Home & Garden | 2.02× | ||
| 14 | Livemusic | Music & Radio | 1.94× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.93× | ||
| 16 | Self care | Health | 1.91× | ||
| 17 | Home construction | Home & Garden | 1.87× | ||
| 18 | Take-out | Food & Beverages | 1.77× | ||
| 19 | Superman | Movies & TV | 1.62× | ||
| 20 | Foodie | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Design Affinity | PREMIUM | 1.59× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 1.00× |
Mediterranean cuisine has an estimated audience of 4,575,190 people in United Kingdom, concentrated in England and South East.
61.0% of Mediterranean cuisine fans are female, 39.0% are male, with an average age of 44.8 years.
Mediterranean cuisine fans show strongest brand affinity for Cooking show (4.7×), Italian cuisine (2.26×), and Local food (2.17×) over the country average.
Mediterranean cuisine fans in United Kingdom are most concentrated in England (reach ~900K), South East (reach ~700K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mediterranean cuisine itself, the audience over-indexes on Italian cuisine (2.26×), Local food (2.17×), Superman (1.62×), and Mounjaro (2.47×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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