A data profile of the people who buy, follow and care about Mediterranean cuisine in Spain — modelled from more than twelve digital signal sources. Mediterranean cuisine has an estimated audience of 3,498,934 people in Spain.
The average Mediterranean cuisine fan in Spain is 48.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Spanish cuisine, Latin American cuisine, Local food, with strongest over-indexing on Spanish cuisine (4.31× the country average).
Demographically, the Mediterranean cuisine audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mediterranean cuisine fan in Spain is more female, around 48.1 years old, with strong Indulgence tendencies and a notable affinity for Spanish cuisine.
The key figures that characterise the Mediterranean cuisine profile in Spain.
59.8% are female, 40.2% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 48.1 |
| Estimated audience size | 3,498,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Mediterranean cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 11.8% |
| United Kingdom | 5.5% |
Where the Mediterranean cuisine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aragon | ~400K | 3.83× | |
| 02 | Balearic Islands | ~200K | 2.05× | |
| 03 | Catalonia | ~800K | 1.32× | |
| 04 | Canary Islands | ~200K | 1.24× | |
| 05 | La Rioja | ~20K | 1.01× | |
| 06 | Cantabria | ~40K | 0.95× | |
| 07 | Extremadura | ~70K | 0.94× | |
| 08 | Navarre | ~40K | 0.94× | |
| 09 | Principality of Asturias | ~80K | 0.92× | |
| 10 | Comunidad Valenciana | ~400K | 0.91× | |
| 11 | Castilla-La Mancha | ~100K | 0.90× | |
| 12 | Region of Murcia | ~100K | 0.90× | |
| 13 | Castile and León | ~100K | 0.87× | |
| 14 | Galicia | ~100K | 0.84× | |
| 15 | Basque Autonomous Country | ~100K | 0.82× | |
| 16 | Andalusia | ~600K | 0.81× | |
| 17 | Community of Madrid | ~500K | 0.79× |
The strongest cross-interests of the Mediterranean cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 6.86× | ||
| 02 | Retail banking | Business & Career | 6.25× | ||
| 03 | Latin American cuisine | Food & Beverages | 5.37× | ||
| 04 | Kitchen utensil | Home & Garden | 4.67× | ||
| 05 | Spanish cuisine | Food & Beverages | 4.31× | ||
| 06 | German cuisine | Food & Beverages | 4.23× | ||
| 07 | Nail art | Beauty & Wellness | 4.21× | ||
| 08 | Mexican cuisine | Food & Beverages | 3.71× | ||
| 09 | Aviation | Business & Career | 3.30× | ||
| 10 | Local food | Food & Beverages | 3.17× | ||
| 11 | Soft drinks | Food & Beverages | 3.03× | ||
| 12 | Dancehalls | Music & Radio | 3.01× | ||
| 13 | Fashion show | Fashion & Accessoires | 2.55× | ||
| 14 | Rabbits | Pets & Animals | 2.53× | ||
| 15 | Gourmet Foods | Food & Beverages | 2.52× | ||
| 16 | Italian cuisine | Food & Beverages | 2.49× | ||
| 17 | Seafood | Food & Beverages | 2.48× | ||
| 18 | SKLUM | Home & Garden | 2.10× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | Personal care | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Community Orientation | OPEN | 0.84× |
Mediterranean cuisine has an estimated audience of 3,498,934 people in Spain, concentrated in Catalonia and Andalusia.
59.8% of Mediterranean cuisine fans are female, 40.2% are male, with an average age of 48.1 years.
Mediterranean cuisine fans show strongest brand affinity for Spanish cuisine (4.31×), Latin American cuisine (5.37×), and Local food (3.17×) over the country average.
Mediterranean cuisine fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mediterranean cuisine itself, the audience over-indexes on Latin American cuisine (5.37×), Local food (3.17×), Kitchen utensil (4.67×), and Nail art (4.21×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mediterranean cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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