A data profile of the people who buy, follow and care about Mexican cuisine in Spain — modelled from more than twelve digital signal sources. Mexican cuisine has an estimated audience of 2,768,518 people in Spain.
The average Mexican cuisine fan in Spain is 44.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include InfoJobs, Latin American cuisine, Spanish cuisine, with strongest over-indexing on InfoJobs (5.59× the country average).
Demographically, the Mexican cuisine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Mexican cuisine fan in Spain is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for InfoJobs.
The key figures that characterise the Mexican cuisine profile in Spain.
61.2% are female, 38.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 44.6 |
| Estimated audience size | 2,768,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Mexican cuisine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 7.5% |
| Japan | 7.4% |
Where the Mexican cuisine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.19× | |
| 02 | Principality of Asturias | ~70K | 1.08× | |
| 03 | Region of Murcia | ~100K | 1.05× | |
| 04 | Aragon | ~80K | 1.05× | |
| 05 | Castilla-La Mancha | ~100K | 1.01× | |
| 06 | Balearic Islands | ~80K | 1.01× | |
| 07 | Canary Islands | ~100K | 0.98× | |
| 08 | Castile and León | ~100K | 0.98× | |
| 09 | Galicia | ~100K | 0.96× | |
| 10 | Basque Autonomous Country | ~100K | 0.96× | |
| 11 | Comunidad Valenciana | ~300K | 0.92× | |
| 12 | Andalusia | ~500K | 0.89× | |
| 13 | Catalonia | ~400K | 0.87× | |
| 14 | Community of Madrid | ~400K | 0.87× |
The strongest cross-interests of the Mexican cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 8.81× | ||
| 02 | Retail banking | Business & Career | 7.12× | ||
| 03 | Latin American cuisine | Food & Beverages | 7.00× | ||
| 04 | InfoJobs | Business & Career | 5.59× | ||
| 05 | Greek cuisine | Food & Beverages | 5.51× | ||
| 06 | German cuisine | Food & Beverages | 5.38× | ||
| 07 | Spanish cuisine | Food & Beverages | 4.30× | ||
| 08 | Mediterranean cuisine | Food & Beverages | 3.94× | ||
| 09 | Dancehalls | Music & Radio | 3.43× | ||
| 10 | Fashion show | Fashion & Accessoires | 3.40× | ||
| 11 | Soft drinks | Food & Beverages | 3.32× | ||
| 12 | Rabbits | Pets & Animals | 3.31× | ||
| 13 | Volunteering | Politics & Society | 3.03× | ||
| 14 | Aviation | Business & Career | 3.01× | ||
| 15 | Seafood | Food & Beverages | 2.82× | ||
| 16 | Breakfast | Food & Beverages | 2.68× | ||
| 17 | Local food | Food & Beverages | 2.36× | ||
| 18 | Italian cuisine | Food & Beverages | 2.33× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | FC Barcelona | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.67× | |
| Indulgence | JOY | 1.49× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Community Orientation | OPEN | 0.89× |
Mexican cuisine has an estimated audience of 2,768,518 people in Spain, concentrated in Andalusia and Catalonia.
61.2% of Mexican cuisine fans are female, 38.8% are male, with an average age of 44.6 years.
Mexican cuisine fans show strongest brand affinity for InfoJobs (5.59×), Latin American cuisine (7×), and Spanish cuisine (4.3×) over the country average.
Mexican cuisine fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mexican cuisine itself, the audience over-indexes on Latin American cuisine (7×), Spanish cuisine (4.3×), Middle Eastern cuisine (8.81×), and Retail banking (7.12×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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