Mexican cuisine Audience in Mexico
Mexican cuisine has an estimated audience of 8,771,487 people in Mexico. 55.5% are female, 44.5% are male, average age 34.5.
Demographically, the Mexican cuisine audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Mexican cuisine fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 34.5 |
| Estimated audience size | 8,771,487 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.57 |
| Risk Appetite | THRILL | 2.39 |
| Travelling | THRILL | 1.43 |
| Spirituality | BALANCE | 1.36 |
| Creativity | OPEN | 1.17 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| China | 7.5% |
| Japan | 7.4% |
See Mexican cuisine audiences in other countries
More Cuisine audiences in Mexico
- Japanese cuisine (4,546,819)
- Italian cuisine (4,219,186)
- Chinese cuisine (3,909,305)
- Korean cuisine (3,399,450)
- Latin American cuisine (2,943,172)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.