Rascasse Audience Intelligence

Mexican cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Mexican cuisine in Brazil — modelled from more than twelve digital signal sources. Mexican cuisine has an estimated audience of 5,406,785 people in Brazil.

#7among Cuisine in Brazil#838among Topic in Brazil#99in Food & Beverages

The average Mexican cuisine fan in Brazil is 42.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican cuisine profile in Brazil.

Audience size
5.4M
in Brazil
Gender
67.2%♀
32.8% male
Age
42.7
average years
Country rank
#1232
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican cuisine fans

67.2% are female, 32.8% are male, average age 42.7.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Mexican cuisine audience in Brazil
MetricValue
Female67.2%
Male32.8%
Average age42.7
Estimated audience size5,406,785
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Mexican cuisine audience in Brazil
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Mexican cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Mexican cuisine
CountryShare
United States25.4%
China7.5%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Mexican cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Minas Gerais~700K1.26×
02Sergipe~60K1.07×
03Federal District~100K1.06×
04Rondônia~50K1.05×
05Pernambuco~300K1.03×
06Tocantins~40K1.03×
07Mato Grosso~100K1.02×
08Rio Grande do Norte~90K1.02×
09Alagoas~80K1.02×
10Ceará~200K1.00×
11Pará~200K1.00×
12Amazonas~90K1.00×
13Piauí~80K1.00×
14Maranhão~100K0.99×
15Espírito Santo~100K0.99×
16Paraíba~100K0.99×
17Mato Grosso do Sul~80K0.99×
18Bahia~300K0.98×
19Rio Grande do Sul~300K0.98×
20Santa Catarina~200K0.98×
21Goiás~200K0.98×
22Paraná~300K0.96×
23Rio de Janeiro~500K0.94×
24São Paulo~1M0.87×
25Roraima0.00×
26Amapá0.00×
27Acre0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Mexican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mexican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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