A data profile of the people who buy, follow and care about Japanese cuisine in Brazil — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 6,711,288 people in Brazil.
Japanese cuisine has an estimated audience of 6,711,288 people in Brazil. 65.5% are female, 34.5% are male, average age 40.9. Top brand affinities: Instagram, Shopping malls, Barbecue, Rock music, Sushi.
Top brand affinities include Instagram, Shopping malls, Barbecue, with strongest over-indexing on Instagram (1.5× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Japanese cuisine fan in Brazil is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Japanese cuisine profile in Brazil.
65.5% are female, 34.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.9 |
| Estimated audience size | 6,711,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Japanese cuisine audience comes from Brazil.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sushi | Food & Beverages | 2.95× | ||
| 02 | Minivans | Cars & Mobility | 2.54× | ||
| 03 | Salad | Food & Beverages | 2.40× | ||
| 04 | Take-out | Food & Beverages | 2.05× | ||
| 05 | Online poker | Games | 1.75× | ||
| 06 | Grilling | Food & Beverages | 1.70× | ||
| 07 | Baking | Food & Beverages | 1.69× | ||
| 08 | Barbecue | Food & Beverages | 1.68× | ||
| 09 | CVC Viagens | Travel & Leisure | 1.66× | ||
| 10 | JusBrasil | Internet & Social Media | 1.62× | ||
| 11 | Dinner | Food & Beverages | 1.59× | ||
| 12 | Wine | Food & Beverages | 1.58× | ||
| 13 | Desserts | Food & Beverages | 1.57× | ||
| 14 | Pizza | Food & Beverages | 1.54× | ||
| 15 | Rock music | Music & Radio | 1.52× | ||
| 16 | Hip hop music | Music & Radio | 1.52× | ||
| 17 | Stitch! | Movies & TV | 1.52× | ||
| 18 | Shopping malls | Shopping | 1.51× | ||
| 19 | Lunch | Food & Beverages | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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