Japanese cuisine Audience in Mexico
Japanese cuisine has an estimated audience of 4,546,818 people in Mexico. 56.2% are female, 43.8% are male, average age 32.6. Top brand affinities: Shopping and fashion, Costa Rica, Valentine's Day, Love & Sex, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (66.43× the country average). Demographically, the Japanese cuisine audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Japanese cuisine fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 32.6 |
| Estimated audience size | 4,546,818 |
Audience persona
The typical Japanese cuisine fan in Mexico is more female, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Japanese cuisine fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 66.43× | Shopping |
| Costa Rica | 118.86× | Travel & Leisure |
| Valentine's Day | 140.27× | Kids & Family |
| Love & Sex | 118.89× | Kids & Family |
| Game consoles | 50.77× | Technology & Electronics |
| Exfoliation (cosmetology) | 112.86× | Beauty & Wellness |
| Catholic Church | 33.22× | Politics & Society |
| Sarcasm | 29.71× | Politics & Society |
| Mobile game | 22.24× | Games |
| Travel agency | 24.84× | Travel & Leisure |
| Dentistry | 25.11× | Business & Career |
| Freeware | 20.25× | Technology & Electronics |
| Broadcasting of sports events | 24.3× | Movies & TV |
| Breastfeeding | 18.63× | Kids & Family |
| El País | 13.5× | News |
| Doctor of Medicine | 19.44× | Business & Career |
| Banana | 11.07× | Food & Beverages |
| Machu Picchu | 18.63× | Travel & Leisure |
| Public administration | 17.55× | Business & Career |
| General practitioner | 17.28× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.52 |
| Travelling | THRILL | 7.03 |
| Risk Appetite | THRILL | 2.31 |
| Mindfulness | BALANCE | 2.07 |
| Urban Lifestyle | OPEN | 1.56 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
See Japanese cuisine audiences in other countries
- Japanese cuisine — Germany
- Japanese cuisine — United States
- Japanese cuisine — United Kingdom
- Japanese cuisine — France
- Japanese cuisine — Italy
- Japanese cuisine — Spain
- Japanese cuisine — Brazil
- Japanese cuisine — Japan
- Japanese cuisine — South Korea
- Japanese cuisine — India
- Japanese cuisine — Canada
More Cuisine audiences in Mexico
- Mexican cuisine (8,771,488)
- Italian cuisine (4,219,186)
- Chinese cuisine (3,909,305)
- Korean cuisine (3,399,450)
- Latin American cuisine (2,943,172)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.