Japanese cuisine Audience in Mexico

Japanese cuisine has an estimated audience of 4,546,818 people in Mexico. 56.2% are female, 43.8% are male, average age 32.6. Top brand affinities: Shopping and fashion, Costa Rica, Valentine's Day, Love & Sex, Game consoles.

Top brand affinities include Shopping and fashion, Costa Rica, Valentine's Day, with strongest over-indexing on Shopping and fashion (66.43× the country average). Demographically, the Japanese cuisine audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Japanese cuisine fans

Demographic split for Japanese cuisine audience in Mexico
MetricValue
Female56.2%
Male43.8%
Average age32.6
Estimated audience size4,546,818

Audience persona

The typical Japanese cuisine fan in Mexico is more female, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Japanese cuisine fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese cuisine audience
BrandAffinityCategory
Shopping and fashion66.43×Shopping
Costa Rica118.86×Travel & Leisure
Valentine's Day140.27×Kids & Family
Love & Sex118.89×Kids & Family
Game consoles50.77×Technology & Electronics
Exfoliation (cosmetology)112.86×Beauty & Wellness
Catholic Church33.22×Politics & Society
Sarcasm29.71×Politics & Society
Mobile game22.24×Games
Travel agency24.84×Travel & Leisure
Dentistry25.11×Business & Career
Freeware20.25×Technology & Electronics
Broadcasting of sports events24.3×Movies & TV
Breastfeeding18.63×Kids & Family
El País13.5×News
Doctor of Medicine19.44×Business & Career
Banana11.07×Food & Beverages
Machu Picchu18.63×Travel & Leisure
Public administration17.55×Business & Career
General practitioner17.28×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese cuisine audience
TraitClusterScore
SpiritualityBALANCE7.52
TravellingTHRILL7.03
Risk AppetiteTHRILL2.31
MindfulnessBALANCE2.07
Urban LifestyleOPEN1.56
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Japanese cuisine
CountryShare
China14.1%
Japan13.1%
United States9.3%

See Japanese cuisine audiences in other countries

More Cuisine audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.