Japanese cuisine Audience in Mexico
Japanese cuisine has an estimated audience of 4,546,818 people in Mexico. 56.2% are female, 43.8% are male, average age 32.6. Top brand affinities: Freeware, Sarcasm, Dentistry, MSN, Breastfeeding.
Top brand affinities include Freeware, Sarcasm, Dentistry, with strongest over-indexing on Freeware (5.65× the country average). Demographically, the Japanese cuisine audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Japanese cuisine fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 32.6 |
| Estimated audience size | 4,546,818 |
Audience persona
The typical Japanese cuisine fan in Mexico is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.65× | Technology & Electronics |
| Sarcasm | 3.73× | Politics & Society |
| Dentistry | 4.33× | Business & Career |
| MSN | 3.13× | News |
| Breastfeeding | 5.08× | Kids & Family |
| Catholic Church | 2.75× | Politics & Society |
| Pedro Pascal | 3.3× | Movies & TV |
| Travel agency | 3.22× | Travel & Leisure |
| Made in USA | 6× | Business & Career |
| Machu Picchu | 5.09× | Travel & Leisure |
| Game consoles | 2.36× | Technology & Electronics |
| Live television | 5.29× | Movies & TV |
| New Testament | 5.49× | Politics & Society |
| Public administration | 5.03× | Business & Career |
| Civil service | 5.63× | Politics & Society |
| Cardiology | 5.88× | Health |
| Shellfish | 5.18× | Food & Beverages |
| Real estate broker | 4.42× | Home & Garden |
| Wattpad | 3.15× | Internet & Social Media |
| Broadcasting of sports events | 3.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.3 |
| Risk Appetite | THRILL | 2.3 |
| Spirituality | BALANCE | 1.55 |
| Travelling | THRILL | 1.37 |
| Extroversion | THRILL | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
See Japanese cuisine audiences in other countries
- Japanese cuisine — Germany
- Japanese cuisine — United States
- Japanese cuisine — United Kingdom
- Japanese cuisine — France
- Japanese cuisine — Italy
- Japanese cuisine — Spain
- Japanese cuisine — Brazil
- Japanese cuisine — Japan
- Japanese cuisine — South Korea
- Japanese cuisine — India
- Japanese cuisine — Canada
More Cuisine audiences in Mexico
- Mexican cuisine (8,771,488)
- Italian cuisine (4,219,186)
- Chinese cuisine (3,909,305)
- Korean cuisine (3,399,450)
- Latin American cuisine (2,943,172)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.