A data profile of the people who buy, follow and care about Japanese cuisine in United Kingdom — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 3,452,474 people in United Kingdom.
The average Japanese cuisine fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Korean cuisine, Kitchen, with strongest over-indexing on Wikipedia (3.22× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Japanese cuisine fan in United Kingdom is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Japanese cuisine profile in United Kingdom.
58.2% are female, 41.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 40.8 |
| Estimated audience size | 3,452,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Japanese cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
Where the Japanese cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.35× | |
| 02 | Yorkshire and the Humber | ~300K | 1.20× | |
| 03 | England | ~2.5M | 1.14× | |
| 04 | South East | ~500K | 1.14× | |
| 05 | Scotland | ~300K | 1.11× | |
| 06 | South West | ~300K | 1.01× | |
| 07 | North East | ~100K | 0.96× | |
| 08 | Northern Ireland | ~100K | 0.96× | |
| 09 | Wales | ~200K | 0.94× | |
| 10 | East of England | ~300K | 0.93× | |
| 11 | East Midlands | ~200K | 0.91× | |
| 12 | North West | ~300K | 0.84× |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean cuisine | Food & Beverages | 6.07× | ||
| 02 | Middle Eastern cuisine | Food & Beverages | 5.05× | ||
| 03 | Thai cuisine | Food & Beverages | 4.55× | ||
| 04 | Pandora | Fashion & Accessoires | 3.50× | ||
| 05 | Nintendo | Games | 3.38× | ||
| 06 | Wikipedia | Internet & Social Media | 3.22× | ||
| 07 | Fast casual restaurants | Food & Beverages | 3.09× | ||
| 08 | Uniqlo | Shopping | 2.54× | ||
| 09 | Esso | Cars & Mobility | 2.27× | ||
| 10 | Deliveroo | Food & Beverages | 2.16× | ||
| 11 | Refrigerator | Home & Garden | 2.10× | ||
| 12 | Kitchenware | Home & Garden | 2.02× | ||
| 13 | Local food | Food & Beverages | 1.91× | ||
| 14 | Ryanair | Travel & Leisure | 1.81× | ||
| 15 | Organic food | Food & Beverages | 1.76× | ||
| 16 | Italian cuisine | Food & Beverages | 1.76× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Internet & Social Media | 1.68× | |||
| 19 | Kitchen | Home & Garden | 1.60× | ||
| 20 | Hobby | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.82× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.91× |
Japanese cuisine has an estimated audience of 3,452,474 people in United Kingdom, concentrated in England and South East.
58.2% of Japanese cuisine fans are female, 41.8% are male, with an average age of 40.8 years.
Japanese cuisine fans show strongest brand affinity for Wikipedia (3.22×), Korean cuisine (6.07×), and Kitchen (1.6×) over the country average.
Japanese cuisine fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Japanese cuisine itself, the audience over-indexes on Korean cuisine (6.07×), Kitchen (1.6×), Thai cuisine (4.55×), and Uniqlo (2.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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