A data profile of the people who buy, follow and care about Japanese cuisine in Spain — modelled from more than twelve digital signal sources. Japanese cuisine has an estimated audience of 3,269,940 people in Spain.
Japanese cuisine has an estimated audience of 3,269,940 people in Spain. 60.7% are female, 39.3% are male, average age 42.8. Top brand affinities: Korean cuisine, Vietnamese cuisine, Distilled beverage, WhatsApp, Iberia (airline).
Top brand affinities include Korean cuisine, Vietnamese cuisine, Distilled beverage, with strongest over-indexing on Korean cuisine (8.5× the country average).
Demographically, the Japanese cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Japanese cuisine fan in Spain is more female, around 42.8 years old, with strong Individualism tendencies and a notable affinity for Korean cuisine.
The key figures that characterise the Japanese cuisine profile in Spain.
60.7% are female, 39.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.8 |
| Estimated audience size | 3,269,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Japanese cuisine audience comes from Spain.
| Country | Share |
|---|---|
| China | 14.1% |
| Japan | 13.1% |
| United States | 9.3% |
The strongest cross-interests of the Japanese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean cuisine | Food & Beverages | 8.50× | ||
| 02 | Vietnamese cuisine | Food & Beverages | 7.80× | ||
| 03 | Satire | Literature | 4.10× | ||
| 04 | French cuisine | Food & Beverages | 3.87× | ||
| 05 | German cuisine | Food & Beverages | 3.85× | ||
| 06 | Chinese cuisine | Food & Beverages | 3.63× | ||
| 07 | Indian cuisine | Food & Beverages | 3.55× | ||
| 08 | Hair conditioner | Beauty & Wellness | 3.22× | ||
| 09 | Rice | Food & Beverages | 3.14× | ||
| 10 | Distilled beverage | Food & Beverages | 2.95× | ||
| 11 | Seafood | Food & Beverages | 2.92× | ||
| 12 | Volunteering | Politics & Society | 2.62× | ||
| 13 | Non-fiction books | Literature | 2.61× | ||
| 14 | Refrigerator | Home & Garden | 2.52× | ||
| 15 | Spanish cuisine | Food & Beverages | 2.47× | ||
| 16 | Mango | Shopping | 2.18× | ||
| 17 | Meat | Food & Beverages | 2.12× | ||
| 18 | Internet & Social Media | 2.04× | |||
| 19 | Take-out | Food & Beverages | 2.03× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.63× | |
| Indulgence | JOY | 1.61× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Japanese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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