A data profile of the people who buy, follow and care about Rice in Spain — modelled from more than twelve digital signal sources. Rice has an estimated audience of 2,255,261 people in Spain.
The average Rice fan in Spain is 48.8 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Spain, IBEX 35, WhatsApp, with strongest over-indexing on Spain (1.63× the country average).
Demographically, the Rice audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Rice fan in Spain is more female, around 48.8 years old, with strong Community Orientation tendencies and a notable affinity for Spain.
The key figures that characterise the Rice profile in Spain.
56.9% are female, 43.1% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 48.8 |
| Estimated audience size | 2,255,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 43% |
of the worldwide Rice audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| Taiwan | 4.8% |
| Japan | 4.8% |
Where the Rice audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~200K | 2.92× | |
| 02 | Community of Madrid | ~900K | 2.24× | |
| 03 | Catalonia | ~400K | 0.98× | |
| 04 | Basque Autonomous Country | ~70K | 0.89× | |
| 05 | Region of Murcia | ~70K | 0.89× | |
| 06 | Navarre | ~30K | 0.89× | |
| 07 | Galicia | ~90K | 0.87× | |
| 08 | La Rioja | ~10K | 0.87× | |
| 09 | Castilla-La Mancha | ~80K | 0.84× | |
| 10 | Balearic Islands | ~50K | 0.84× | |
| 11 | Cantabria | ~20K | 0.82× | |
| 12 | Castile and León | ~80K | 0.78× | |
| 13 | Aragon | ~50K | 0.78× | |
| 14 | Extremadura | ~40K | 0.78× | |
| 15 | Andalusia | ~300K | 0.77× | |
| 16 | Canary Islands | ~90K | 0.77× | |
| 17 | Comunidad Valenciana | ~200K | 0.76× |
The strongest cross-interests of the Rice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IBEX 35 | Business & Career | 2.44× | ||
| 02 | Culinary art | Arts & Culture | 2.39× | ||
| 03 | Veganism | Food & Beverages | 2.38× | ||
| 04 | Meat | Food & Beverages | 2.36× | ||
| 05 | Internet & Social Media | 2.15× | |||
| 06 | El País | News | 2.14× | ||
| 07 | X | Internet & Social Media | 2.06× | ||
| 08 | Comedy movies | Movies & TV | 2.04× | ||
| 09 | Recipes | Food & Beverages | 2.04× | ||
| 10 | Video | Movies & TV | 1.95× | ||
| 11 | Hotels | Travel & Leisure | 1.90× | ||
| 12 | Spanish language | Politics & Society | 1.90× | ||
| 13 | Footwear | Fashion & Accessoires | 1.89× | ||
| 14 | YouTube | Movies & TV | 1.87× | ||
| 15 | Europe | Travel & Leisure | 1.79× | ||
| 16 | Magazines | Literature | 1.79× | ||
| 17 | Televisions | Technology & Electronics | 1.79× | ||
| 18 | Madrid | Travel & Leisure | 1.69× | ||
| 19 | Shoes | Fashion & Accessoires | 1.69× | ||
| 20 | Spain | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.85× | |
| Indulgence | JOY | 1.78× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Sports Activity | POWER | 1.19× |
Rice has an estimated audience of 2,255,261 people in Spain, concentrated in Community of Madrid and Catalonia.
56.9% of Rice fans are female, 43.1% are male, with an average age of 48.8 years.
Rice fans show strongest brand affinity for Spain (1.63×), IBEX 35 (2.44×), and WhatsApp (2.15×) over the country average.
Rice fans in Spain are most concentrated in Community of Madrid (reach ~900K), Catalonia (reach ~400K), and Andalusia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rice itself, the audience over-indexes on IBEX 35 (2.44×), WhatsApp (2.15×), Culinary art (2.39×), and El País (2.14×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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