Rice Audience in Germany
Rice has an estimated audience of 779,816 people in Germany. 56.6% are female, 43.4% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gluten, Doughnut, Potato chip, More Nutrition, Hard Rock Cafe.
The average Rice fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gluten, Doughnut, Potato chip, with strongest over-indexing on Gluten (8.3× the country average). Demographically, the Rice audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Rice fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.3 |
| Estimated audience size | 779,816 |
Audience persona
The typical Rice fan in Germany is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Gluten.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,181 | 1.03× |
| Bayern | 127,186 | 1.01× |
| Niedersachsen | 119,146 | 1.57× |
| Baden-Württemberg | 111,437 | 1.05× |
| Hessen | 75,615 | 1.27× |
| Berlin | 48,720 | 1.4× |
| Schleswig-Holstein | 38,573 | 1.38× |
| Hamburg | 25,740 | 1.46× |
| Sachsen | 24,562 | 0.64× |
| Rheinland-Pfalz | 20,344 | 0.52× |
| Brandenburg | 17,031 | 0.7× |
| Thüringen | 12,532 | 0.63× |
| Mecklenburg-Vorpommern | 12,329 | 0.83× |
| Sachsen-Anhalt | 12,076 | 0.6× |
| Bremen | 7,842 | 1.18× |
| Saarland | 6,998 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gluten | 8.3× | Health |
| Doughnut | 4.93× | Food & Beverages |
| Potato chip | 5.71× | Food & Beverages |
| More Nutrition | 1.71× | Health |
| Hard Rock Cafe | 6.56× | Food & Beverages |
| Salad | 3.69× | Food & Beverages |
| Sauce | 3.83× | Food & Beverages |
| Sunday Natural | 2.26× | Health |
| Smoothie | 3.52× | Food & Beverages |
| Lemonade | 6.63× | Food & Beverages |
| Fruit salad | 6.43× | Food & Beverages |
| Cookbook | 1.86× | Food & Beverages |
| Strawberry | 5.33× | Food & Beverages |
| Matcha | 5.87× | Food & Beverages |
| Bacon | 5.1× | Food & Beverages |
| Tea | 1.52× | Food & Beverages |
| Cooking school | 6.39× | Food & Beverages |
| Apple juice | 7.25× | Food & Beverages |
| Local food | 1.51× | Food & Beverages |
| Butter | 2.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.68 |
| Convenience Orientation | PREMIUM | 1.64 |
| Design Affinity | PREMIUM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.5 |
| Urban Lifestyle | OPEN | 1.45 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Taiwan | 4.8% |
| Japan | 4.8% |
See Rice audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Rice have in Germany?
Rice has an estimated audience of 779,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rice fans?
56.6% of Rice fans are female, 43.4% are male, with an average age of 39.3 years.
Which brands do Rice fans like most?
Rice fans show strongest brand affinity for Gluten (8.3×), Doughnut (4.93×), and Potato chip (5.71×) over the country average.
Where do Rice fans live in Germany?
Rice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,181), Bayern (reach 127,186), and Niedersachsen (reach 119,146). These three regions account for the largest share of the active audience.
What other brands do Rice fans also like?
Beyond Rice itself, the audience over-indexes on Doughnut (4.93×), Potato chip (5.71×), More Nutrition (1.71×), and Hard Rock Cafe (6.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.