Rascasse Audience Intelligence

Apple juice Audience in Germany

A data profile of the people who buy, follow and care about Apple juice in Germany — modelled from more than twelve digital signal sources. Apple juice has an estimated audience of 355,470 people in Germany.

#36among Beverage in Germany#5639among Topic in Germany#763in Food & Beverages

The average Apple juice fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bauhaus, Germany, Consumer electronics, with strongest over-indexing on Bauhaus (3.83× the country average).

Demographically, the Apple juice audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apple juice fan in Germany is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bauhaus.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple juice profile in Germany.

Audience size
355K
in Germany
Gender
62.2%♀
37.8% male
Age
40.1
average years
Country rank
#15339
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apple juice fans

62.2% are female, 37.8% are male, average age 40.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Apple juice audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.1
Estimated audience size355,470
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Apple juice audience in Germany
Age bracketShare%
16-1922%
20-2915%
30-3916%
40-4921%
50+25%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Apple juice audience comes from Germany.

Worldwide audience distribution share by country for Apple juice
CountryShare
Japan19.0%
United States12.3%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple juice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apple juice fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.08×
02Niedersachsen~40K1.08×
03Thüringen~10K1.06×
04Rheinland-Pfalz~20K1.05×
05Bremen~3K1.04×
06Hessen~30K1.03×
07Sachsen~20K1.02×
08Hamburg~8K1.02×
09Schleswig-Holstein~10K1.01×
10Bayern~60K1.00×
11Mecklenburg-Vorpommern~7K1.00×
12Nordrhein-Westfalen~80K0.96×
13Saarland~4K0.96×
14Berlin~20K0.95×
15Brandenburg~10K0.92×
16Sachsen-Anhalt~8K0.92×
Fig. 06

Affinity by region

Affinity by region — Apple juice, Germany
0.92×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple juice audience
#·InterestCategoryAffinity×
01Vegetable juiceFood & Beverages21.97×
02Master craftsmanBusiness & Career4.09×
03BauhausShopping3.83×
04Vitamin DHealth3.65×
05Florian SilbereisenMusic & Radio3.45×
06Litter boxPets & Animals3.07×
07Garden centreHome & Garden2.98×
08Lower SaxonyTravel & Leisure2.90×
09QVCMovies & TV2.66×
10Roland KaiserMusic & Radio2.66×
11GermanyTravel & Leisure2.07×
12TechnologyTechnology & Electronics1.96×
13Müller (company)Food & Beverages1.95×
14Consumer electronicsTechnology & Electronics1.89×
15KauflandShopping1.86×
16Netto Marken-DiscountShopping1.81×
17REWEShopping1.71×
18Obi (store)Shopping1.63×
19Business and industryBusiness & Career1.51×
20BundesligaSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple juice audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE8.34×
IndulgenceJOY1.90×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple juice audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.88×
Early Adopter MentalityPOWER0.92×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple juice have in Germany?

Apple juice has an estimated audience of 355,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Apple juice fans?

62.2% of Apple juice fans are female, 37.8% are male, with an average age of 40.1 years.

03

Which brands do Apple juice fans like most?

Apple juice fans show strongest brand affinity for Bauhaus (3.83×), Germany (2.07×), and Consumer electronics (1.89×) over the country average.

04

Where do Apple juice fans live in Germany?

Apple juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Apple juice fans also like?

Beyond Apple juice itself, the audience over-indexes on Germany (2.07×), Consumer electronics (1.89×), Vegetable juice (21.97×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Apple juice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apple juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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