Apple juice Audience in Germany
Apple juice has an estimated audience of 355,470 people in Germany. 62.2% are female, 37.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Germany, Consumer electronics, Vegetable juice, Aral AG.
The average Apple juice fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Germany, Consumer electronics, with strongest over-indexing on Bauhaus (3.83× the country average). Demographically, the Apple juice audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Apple juice fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.1 |
| Estimated audience size | 355,470 |
Audience persona
The typical Apple juice fan in Germany is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,746 | 1.01× |
| Bayern | 60,765 | 1.06× |
| Baden-Württemberg | 55,992 | 1.15× |
| Niedersachsen | 39,361 | 1.14× |
| Hessen | 28,499 | 1.05× |
| Rheinland-Pfalz | 19,239 | 1.08× |
| Sachsen | 16,190 | 0.93× |
| Berlin | 15,631 | 0.98× |
| Schleswig-Holstein | 12,765 | 1× |
| Brandenburg | 9,555 | 0.87× |
| Hamburg | 8,551 | 1.06× |
| Thüringen | 8,440 | 0.93× |
| Sachsen-Anhalt | 8,044 | 0.87× |
| Mecklenburg-Vorpommern | 6,515 | 0.96× |
| Saarland | 3,761 | 0.86× |
| Bremen | 3,123 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 3.83× | Shopping |
| Germany | 2.07× | Travel & Leisure |
| Consumer electronics | 1.89× | Technology & Electronics |
| Vegetable juice | 21.97× | Food & Beverages |
| Aral AG | 2.55× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Florian Silbereisen | 3.45× | Music & Radio |
| Technology | 1.96× | Technology & Electronics |
| Master craftsman | 4.09× | Business & Career |
| Kaufland | 1.86× | Shopping |
| Gala | 1.91× | News |
| Netto Marken-Discount | 1.81× | Shopping |
| REWE | 1.71× | Shopping |
| Postbank | 2.19× | Business & Career |
| Lower Saxony | 2.9× | Travel & Leisure |
| QVC | 2.66× | Movies & TV |
| Bundesliga | 1.51× | Sports |
| Roland Kaiser | 2.66× | Music & Radio |
| Litter box | 3.07× | Pets & Animals |
| Garden centre | 2.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.12 |
| Design Affinity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.78 |
| Quality Awareness | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.71 |
| Convenience Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.0% |
| United States | 12.3% |
| India | 6.3% |
See Apple juice audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Apple juice have in Germany?
Apple juice has an estimated audience of 355,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apple juice fans?
62.2% of Apple juice fans are female, 37.8% are male, with an average age of 40.1 years.
Which brands do Apple juice fans like most?
Apple juice fans show strongest brand affinity for Bauhaus (3.83×), Germany (2.07×), and Consumer electronics (1.89×) over the country average.
Where do Apple juice fans live in Germany?
Apple juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,746), Bayern (reach 60,765), and Baden-Württemberg (reach 55,992). These three regions account for the largest share of the active audience.
What other brands do Apple juice fans also like?
Beyond Apple juice itself, the audience over-indexes on Germany (2.07×), Consumer electronics (1.89×), Vegetable juice (21.97×), and Aral AG (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apple juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.