A data profile of the people who buy, follow and care about Apple juice in United States — modelled from more than twelve digital signal sources. Apple juice has an estimated audience of 1,757,227 people in United States.
The average Apple juice fan in United States is 34.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Dick Van Dyke, Dean Martin, Food and drink, with strongest over-indexing on Dick Van Dyke (4.58× the country average).
Demographically, the Apple juice audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Apple juice fan in United States is more female, around 34.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dick Van Dyke.
The key figures that characterise the Apple juice profile in United States.
64.9% are female, 35.1% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 34.5 |
| Estimated audience size | 1,757,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 13% |
Where the Apple juice audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~80K | 1.69× | |
| 02 | Mississippi | ~20K | 1.40× | |
| 03 | Georgia | ~70K | 1.36× | |
| 04 | Louisiana | ~30K | 1.34× | |
| 05 | Alabama | ~30K | 1.33× | |
| 06 | North Carolina | ~70K | 1.28× | |
| 07 | South Carolina | ~30K | 1.26× | |
| 08 | Texas | ~200K | 1.19× | |
| 09 | Arkansas | ~20K | 1.18× | |
| 10 | Maryland | ~40K | 1.17× | |
| 11 | Delaware | ~5K | 1.12× | |
| 12 | Indiana | ~40K | 1.11× | |
| 13 | Virginia | ~50K | 1.09× | |
| 14 | Oklahoma | ~20K | 1.09× | |
| 15 | Illinois | ~60K | 1.08× | |
| 16 | Tennessee | ~40K | 1.08× | |
| 17 | Michigan | ~50K | 1.05× | |
| 18 | Kentucky | ~20K | 1.05× | |
| 19 | Florida | ~100K | 1.04× | |
| 20 | New York | ~100K | 1.04× | |
| 21 | Missouri | ~30K | 1.04× | |
| 22 | California | ~200K | 1.01× | |
| 23 | Connecticut | ~20K | 1.01× | |
| 24 | Pennsylvania | ~60K | 0.99× | |
| 25 | Ohio | ~50K | 0.99× | |
| 26 | Nebraska | ~9K | 0.99× | |
| 27 | Kansas | ~10K | 0.97× | |
| 28 | West Virginia | ~8K | 0.97× | |
| 29 | Iowa | ~10K | 0.96× | |
| 30 | Wisconsin | ~30K | 0.95× | |
| 31 | Minnesota | ~20K | 0.95× | |
| 32 | North Dakota | ~3K | 0.95× | |
| 33 | South Dakota | ~4K | 0.94× | |
| 34 | Massachusetts | ~30K | 0.93× | |
| 35 | Nevada | ~20K | 0.93× | |
| 36 | Washington | ~30K | 0.92× | |
| 37 | Arizona | ~30K | 0.89× | |
| 38 | New Mexico | ~8K | 0.89× | |
| 39 | Rhode Island | ~5K | 0.89× | |
| 40 | Utah | ~10K | 0.88× | |
| 41 | Idaho | ~8K | 0.88× | |
| 42 | Alaska | ~3K | 0.86× | |
| 43 | Oregon | ~20K | 0.83× | |
| 44 | Hawaii | ~6K | 0.82× | |
| 45 | Washington, District of Columbia | ~4K | 0.82× | |
| 46 | Maine | ~5K | 0.80× | |
| 47 | New Hampshire | ~5K | 0.79× | |
| 48 | Montana | ~4K | 0.73× | |
| 49 | Vermont | ~2K | 0.73× | |
| 50 | Colorado | ~20K | 0.71× |
The strongest cross-interests of the Apple juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rat Pack | Music & Radio | 20.48× | ||
| 02 | Dean Martin | Music & Radio | 14.55× | ||
| 03 | Mary Steenburgen | Movies & TV | 7.30× | ||
| 04 | Elizabeth Taylor | Movies & TV | 5.27× | ||
| 05 | Dick Van Dyke | Movies & TV | 4.58× | ||
| 06 | Robert Redford | Movies & TV | 4.32× | ||
| 07 | Bruce Willis | Movies & TV | 3.12× | ||
| 08 | Panda Express | Food & Beverages | 2.68× | ||
| 09 | Internet & Social Media | 2.41× | |||
| 10 | Peacemaker | Movies & TV | 2.20× | ||
| 11 | Taco Bell | Food & Beverages | 1.97× | ||
| 12 | Country | Travel & Leisure | 1.94× | ||
| 13 | Water | Food & Beverages | 1.88× | ||
| 14 | Eating | Food & Beverages | 1.64× | ||
| 15 | Food and drink | Food & Beverages | 1.57× | ||
| 16 | Food | Food & Beverages | 1.55× | ||
| 17 | Happiness | Health | 1.54× | ||
| 18 | Gift | Shopping | 1.54× | ||
| 19 | Child | Kids & Family | 1.51× | ||
| 20 | Movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.39× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Sports Activity | POWER | 0.91× |
Apple juice has an estimated audience of 1,757,227 people in United States, concentrated in California and Texas.
64.9% of Apple juice fans are female, 35.1% are male, with an average age of 34.5 years.
Apple juice fans show strongest brand affinity for Dick Van Dyke (4.58×), Dean Martin (14.55×), and Food and drink (1.57×) over the country average.
Apple juice fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Apple juice itself, the audience over-indexes on Dean Martin (14.55×), Food and drink (1.57×), Food (1.55×), and Movies (1.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Apple juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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