Rascasse Audience Intelligence

Rat Pack Audience in United States

A data profile of the people who buy, follow and care about Rat Pack in United States — modelled from more than twelve digital signal sources. Rat Pack has an estimated audience of 538,491 people in United States.

#509among Band in United States#8458among Person in United States#4881in Music & Radio

The average Rat Pack fan in United States is 53.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Humphrey Bogart, Rita Wilson, Audrey Hepburn, with strongest over-indexing on Humphrey Bogart (104.42× the country average).

Demographically, the Rat Pack audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rat Pack fan in United States is balanced, around 53.0 years old, with strong Patriotism tendencies and a notable affinity for Humphrey Bogart.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rat Pack profile in United States.

Audience size
538K
in United States
Gender
54.5%♀
45.5% male
Age
53.0
average years
Country rank
#35092
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rat Pack fans

54.5% are female, 45.5% are male, average age 53.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Rat Pack audience in United States
MetricValue
Female54.5%
Male45.5%
Average age53.0
Estimated audience size538,491
Fig. 03

Age distribution

Ø 53.0
average years
Age distribution of the Rat Pack audience in United States
Age bracketShare%
16-193%
20-294%
30-397%
40-4920%
50+65%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Rat Pack audience comes from United States.

Worldwide audience distribution share by country for Rat Pack
CountryShare
United States53.6%
United Kingdom13.2%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rat Pack audience in United States is strongest.

Fig. 05

Top regions by affinity

Rat Pack fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.18×
02Wisconsin~9K1.14×
03Alaska~1K1.14×
04Oklahoma~6K1.12×
05Montana~2K1.12×
06Maine~2K1.11×
07Missouri~9K1.09×
08Nebraska~3K1.08×
09Colorado~9K1.07×
10Minnesota~8K1.07×
11Kansas~4K1.07×
12Idaho~3K1.07×
13Ohio~20K1.05×
14Oregon~6K1.05×
15Indiana~10K1.04×
16New Hampshire~2K1.03×
17Illinois~20K1.02×
18Washington~10K1.02×
19Iowa~4K1.02×
20Arizona~10K1.01×
21North Dakota~1K1.01×
22Utah~5K0.99×
23Rhode Island~2K0.99×
24Michigan~10K0.98×
25Tennessee~10K0.98×
26Connecticut~5K0.98×
27Arkansas~4K0.98×
28Pennsylvania~20K0.97×
29New Mexico~2K0.97×
30Louisiana~6K0.96×
31Vermont<1K0.96×
32Kentucky~6K0.95×
33West Virginia~2K0.95×
34California~50K0.94×
35Florida~30K0.94×
36South Dakota~1K0.93×
37Virginia~10K0.92×
38Delaware~1K0.92×
39Massachusetts~9K0.90×
40South Carolina~7K0.90×
41New York~30K0.88×
42North Carolina~10K0.88×
43Washington, District of Columbia~1K0.88×
44New Jersey~10K0.87×
45Texas~40K0.85×
46Alabama~6K0.85×
47Mississippi~4K0.85×
48Maryland~7K0.83×
49Hawaii~2K0.82×
50Georgia~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Rat Pack, United States
0.80×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rat Pack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rat Pack audience
#·InterestCategoryAffinity×
01Humphrey BogartMovies & TV104.42×
02Rita WilsonMovies & TV68.15×
03The Man from U.N.C.L.E.Movies & TV44.09×
04Grace KellyMovies & TV35.85×
05Bremont WatchesFashion & Accessoires33.51×
06Audrey HepburnMovies & TV29.33×
07CasablancaTravel & Leisure25.54×
08Apple juiceFood & Beverages20.48×
09Josh DuhamelFashion & Accessoires20.00×
10Dean MartinMusic & Radio15.82×
11James DeanMovies & TV13.24×
12John WayneMovies & TV12.41×
13Frank SinatraMusic & Radio11.63×
14Tony AwardArts & Culture10.89×
15The Beach BoysMusic & Radio9.97×
16Robert RedfordMovies & TV9.56×
17Sam ElliottMovies & TV8.58×
18JudaismPolitics & Society7.02×
19FedExBusiness & Career5.37×
20PinterestInternet & Social Media2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rat Pack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rat Pack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.01×
Family OrientationCONSERVATISM2.68×
SpiritualityBALANCE2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rat Pack audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
ExtroversionTHRILL0.76×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rat Pack have in United States?

Rat Pack has an estimated audience of 538,491 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rat Pack fans?

54.5% of Rat Pack fans are female, 45.5% are male, with an average age of 53.0 years.

03

Which brands do Rat Pack fans like most?

Rat Pack fans show strongest brand affinity for Humphrey Bogart (104.42×), Rita Wilson (68.15×), and Audrey Hepburn (29.33×) over the country average.

04

Where do Rat Pack fans live in United States?

Rat Pack fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rat Pack fans also like?

Beyond Rat Pack itself, the audience over-indexes on Rita Wilson (68.15×), Audrey Hepburn (29.33×), Grace Kelly (35.85×), and Robert Redford (9.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rat Pack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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