Rat Pack Audience in United States

Rat Pack logo

Rat Pack has an estimated audience of 511,226 people in United States. 54.5% are female, 45.5% are male, average age 53.0. Top regions: California, Texas, Florida. Top brand affinities: Humphrey Bogart, Rita Wilson, Audrey Hepburn, Robert Redford, Grace Kelly.

The average Rat Pack fan in United States is 53.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Humphrey Bogart, Rita Wilson, Audrey Hepburn, with strongest over-indexing on Humphrey Bogart (123.27× the country average). Demographically, the Rat Pack audience skews balanced with an average age of 53.0, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Rat Pack fans

Demographic split for Rat Pack audience in United States
MetricValue
Female54.5%
Male45.5%
Average age53.0
Estimated audience size511,226

Audience persona

The typical Rat Pack fan in United States is balanced, around 53.0 years old, with strong Risk Appetite tendencies and a notable affinity for Humphrey Bogart.

Top regions in United States

Top regions ranked by reach for Rat Pack in United States
RegionReachAffinity
California56,0921×
Texas40,1850.91×
Florida34,1400.99×
New York26,0950.91×
Illinois18,0491.06×
Ohio17,8281.13×
Pennsylvania17,2291×
North Carolina14,0010.91×
Michigan12,9940.97×
Georgia12,6830.81×
New Jersey11,4080.88×
Virginia11,2610.9×
Nevada11,1932.26×
Washington10,7761.05×
Arizona10,7271.03×
Indiana10,1421.09×
Tennessee10,0690.98×
Massachusetts9,5710.95×
Missouri9,3561.14×
Wisconsin9,0261.17×
Colorado8,7561.09×
Minnesota7,9151.08×
Maryland7,1040.81×
South Carolina6,9740.91×
Oklahoma6,5401.15×
Oregon6,3481.08×
Kentucky6,0380.94×
Louisiana6,0110.91×
Alabama5,7200.8×
Connecticut5,0060.98×
Utah4,6551.02×
Iowa4,4481.06×
Kansas4,4451.1×
Arkansas4,1110.98×
Mississippi3,2450.77×
Nebraska2,9821.16×
Idaho2,6571.04×
New Mexico2,4590.96×
New Hampshire2,1051.05×
West Virginia2,0710.87×
Maine1,9531.07×
Rhode Island1,6481.01×
Hawaii1,6410.75×
Montana1,4571.03×
Washington, District of Columbia1,3140.86×
Delaware1,2280.87×
Alaska1,0400.95×
South Dakota1,0010.85×
North Dakota8920.85×
Vermont8250.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rat Pack audience
BrandAffinityCategory
Humphrey Bogart123.27×Movies & TV
Rita Wilson94.68×Movies & TV
Audrey Hepburn35.11×Movies & TV
Robert Redford11.99×Movies & TV
Grace Kelly31.43×Movies & TV
Bremont Watches56.89×Fashion & Accessoires
Glam rock24.94×Music & Radio
Boardwalk Empire29.33×Movies & TV
Tony Award11.24×Arts & Culture
Frank Sinatra15.44×Music & Radio
Horoscope10.34×Health
Casablanca29.71×Travel & Leisure
Day trading11.82×Business & Career
John Wayne15.16×Movies & TV
The Beach Boys10.31×Music & Radio
Roulette12.98×Games
The Man from U.N.C.L.E.35.44×Movies & TV
Pet insurance13.27×Pets & Animals
Josh Duhamel11.25×Fashion & Accessoires
Apple juice18.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rat Pack audience
TraitClusterScore
Risk AppetiteTHRILL2.46
SpiritualityBALANCE2.06
PatriotismCONSERVATISM1.94
Luxury OrientationPREMIUM1.87
TravellingTHRILL1.67
IndulgenceJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Rat Pack
CountryShare
United States52.8%
United Kingdom13.5%
Germany5.8%

See Rat Pack audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Rat Pack have in United States?

Rat Pack has an estimated audience of 511,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Rat Pack fans?

54.5% of Rat Pack fans are female, 45.5% are male, with an average age of 53.0 years.

Which brands do Rat Pack fans like most?

Rat Pack fans show strongest brand affinity for Humphrey Bogart (123.27×), Rita Wilson (94.68×), and Audrey Hepburn (35.11×) over the country average.

Where do Rat Pack fans live in United States?

Rat Pack fans in United States are most concentrated in California (reach 56,092), Texas (reach 40,185), and Florida (reach 34,140). These three regions account for the largest share of the active audience.

What other brands do Rat Pack fans also like?

Beyond Rat Pack itself, the audience over-indexes on Rita Wilson (94.68×), Audrey Hepburn (35.11×), Robert Redford (11.99×), and Grace Kelly (31.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rat Pack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.