Rascasse Audience Intelligence

Rita Wilson Audience in United States

A data profile of the people who buy, follow and care about Rita Wilson in United States — modelled from more than twelve digital signal sources. Rita Wilson has an estimated audience of 1,629,376 people in United States.

#1085among Actor Actress or TV Star in United States#3261among Person in United States#2725in Movies & TV

The average Rita Wilson fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Applegate, Lawrence, Lauren Graham, with strongest over-indexing on Christina Applegate (140.39× the country average).

Demographically, the Rita Wilson audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rita Wilson fan in United States is more female, around 48.3 years old, with strong Spirituality tendencies and a notable affinity for Christina Applegate.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rita Wilson profile in United States.

Audience size
1.6M
in United States
Gender
71.0%♀
29.0% male
Age
48.3
average years
Country rank
#16670
Person in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rita Wilson fans

71.0% are female, 29.0% are male, average age 48.3.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Rita Wilson audience in United States
MetricValue
Female71.0%
Male29.0%
Average age48.3
Estimated audience size1,629,376
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Rita Wilson audience in United States
Age bracketShare%
16-1910%
20-298%
30-3912%
40-4919%
50+51%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Rita Wilson audience comes from United States.

Worldwide audience distribution share by country for Rita Wilson
CountryShare
United States37.3%
United Kingdom10.8%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rita Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Rita Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~9K1.23×
02Missouri~30K1.13×
03New Hampshire~6K1.13×
04Utah~10K1.12×
05Maine~6K1.12×
06Tennessee~30K1.11×
07Oregon~20K1.11×
08Ohio~50K1.09×
09Washington~30K1.09×
10Minnesota~20K1.09×
11Montana~4K1.09×
12Michigan~40K1.08×
13Wisconsin~20K1.07×
14Iowa~10K1.06×
15Pennsylvania~50K1.05×
16Indiana~30K1.05×
17Oklahoma~20K1.05×
18Illinois~50K1.04×
19Kentucky~20K1.04×
20Colorado~20K1.03×
21New Mexico~7K1.03×
22Arizona~30K1.02×
23Connecticut~10K1.02×
24Kansas~10K1.02×
25Rhode Island~5K1.02×
26Nebraska~7K1.01×
27West Virginia~7K1.01×
28Arkansas~10K1.00×
29Vermont~2K1.00×
30California~200K0.98×
31North Dakota~3K0.98×
32North Carolina~40K0.97×
33Massachusetts~30K0.97×
34South Carolina~20K0.97×
35Alaska~3K0.96×
36Delaware~4K0.95×
37South Dakota~3K0.94×
38Virginia~30K0.93×
39Texas~100K0.92×
40New York~70K0.92×
41New Jersey~30K0.92×
42Nevada~10K0.91×
43Florida~90K0.90×
44Maryland~20K0.90×
45Alabama~20K0.89×
46Georgia~40K0.88×
47Mississippi~10K0.87×
48Louisiana~20K0.85×
49Hawaii~5K0.83×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Rita Wilson, United States
0.73×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rita Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rita Wilson audience
#·InterestCategoryAffinity×
01FaithlessMusic & Radio374.58×
02Felix da HousecatMusic & Radio351.66×
03David MoralesMusic & Radio269.37×
04Kristofer HivjuMovies & TV244.28×
05LawrenceMusic & Radio186.58×
06virgin suicidesMovies & TV158.02×
07Orson WellesMovies & TV144.92×
08Rich EisenSports144.45×
09Christina ApplegateMovies & TV140.39×
10Lauren GrahamMovies & TV131.99×
11Defected RecordsMusic & Radio72.72×
12Humphrey BogartMovies & TV70.08×
13Sara GilbertMovies & TV67.93×
14Erin AndrewsSports55.88×
15Pete CarrollSports47.01×
16Rose McGowanMovies & TV46.71×
17Nathan FillionMovies & TV37.16×
18Elizabeth BanksMovies & TV33.94×
19no country for old menMovies & TV32.01×
20Tom HanksMovies & TV27.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rita Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rita Wilson audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.46×
ExtroversionTHRILL2.43×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rita Wilson audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.92×
Urban LifestyleOPEN0.97×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rita Wilson have in United States?

Rita Wilson has an estimated audience of 1,629,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rita Wilson fans?

71.0% of Rita Wilson fans are female, 29.0% are male, with an average age of 48.3 years.

03

Which brands do Rita Wilson fans like most?

Rita Wilson fans show strongest brand affinity for Christina Applegate (140.39×), Lawrence (186.58×), and Lauren Graham (131.99×) over the country average.

04

Where do Rita Wilson fans live in United States?

Rita Wilson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rita Wilson fans also like?

Beyond Rita Wilson itself, the audience over-indexes on Lawrence (186.58×), Lauren Graham (131.99×), Kristofer Hivju (244.28×), and Orson Welles (144.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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