Rita Wilson Audience in United States

Rita Wilson logo

Rita Wilson has an estimated audience of 1,419,300 people in United States. 71.0% are female, 29.0% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Christina Applegate, Lawrence, Lauren Graham, Kristofer Hivju, Orson Welles.

The average Rita Wilson fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christina Applegate, Lawrence, Lauren Graham, with strongest over-indexing on Christina Applegate (140.39× the country average). Demographically, the Rita Wilson audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rita Wilson fans

Demographic split for Rita Wilson audience in United States
MetricValue
Female71.0%
Male29.0%
Average age48.3
Estimated audience size1,419,300

Audience persona

The typical Rita Wilson fan in United States is more female, around 48.3 years old, with strong Risk Appetite tendencies and a notable affinity for Christina Applegate.

Top regions in United States

Top regions ranked by reach for Rita Wilson in United States
RegionReachAffinity
California162,5791.04×
Texas119,7850.98×
Florida88,3040.92×
New York74,7290.94×
Illinois51,1021.08×
Pennsylvania50,5171.06×
Ohio48,9221.12×
North Carolina43,8231.03×
Michigan41,8071.13×
Georgia39,4170.9×
New Jersey34,5200.96×
Virginia33,1750.96×
Tennessee33,0121.16×
Washington31,8561.12×
Arizona28,9341×
Massachusetts27,9161×
Indiana27,7791.07×
Missouri25,9831.14×
Colorado23,5211.05×
Wisconsin23,4051.1×
Maryland22,3380.92×
Minnesota22,2731.1×
South Carolina20,8110.97×
Kentucky18,9511.06×
Oregon18,2671.12×
Alabama17,0810.86×
Oklahoma16,9031.07×
Louisiana15,4720.85×
Utah14,4461.14×
Connecticut14,3471.01×
Iowa12,5511.07×
Nevada12,5410.91×
Arkansas11,8641.01×
Kansas11,3931.02×
Mississippi9,9920.85×
Idaho8,7451.23×
Nebraska7,2361.02×
New Mexico6,9720.98×
West Virginia6,1930.94×
New Hampshire6,0881.09×
Maine5,6191.11×
Hawaii4,9650.81×
Rhode Island4,2730.95×
Montana4,1801.06×
Delaware3,5520.91×
Washington, District of Columbia3,0940.73×
South Dakota2,8910.88×
North Dakota2,7180.93×
Alaska2,4110.79×
Vermont2,3230.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita Wilson audience
BrandAffinityCategory
Christina Applegate140.39×Movies & TV
Lawrence186.58×Music & Radio
Lauren Graham131.99×Movies & TV
Kristofer Hivju244.28×Movies & TV
Orson Welles144.92×Movies & TV
virgin suicides158.02×Movies & TV
Rich Eisen144.45×Sports
Faithless374.58×Music & Radio
Nathan Fillion37.16×Movies & TV
Humphrey Bogart70.08×Movies & TV
Pete Carroll47.01×Sports
Sara Gilbert67.93×Movies & TV
Felix da Housecat351.66×Music & Radio
Erin Andrews55.88×Sports
Elizabeth Banks33.94×Movies & TV
Tom Hanks27.28×Movies & TV
Defected Records72.72×Music & Radio
Rose McGowan46.71×Movies & TV
no country for old men32.01×Movies & TV
T.A.T.u.80.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita Wilson audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Luxury OrientationPREMIUM1.9
TravellingTHRILL1.23
Price SensitivityPREMIUM1.2
Healthy LifestyleBALANCE1.19
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Rita Wilson
CountryShare
United States35.8%
United Kingdom8.5%
Germany6.5%

See Rita Wilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rita Wilson have in United States?

Rita Wilson has an estimated audience of 1,419,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Rita Wilson fans?

71.0% of Rita Wilson fans are female, 29.0% are male, with an average age of 48.3 years.

Which brands do Rita Wilson fans like most?

Rita Wilson fans show strongest brand affinity for Christina Applegate (140.39×), Lawrence (186.58×), and Lauren Graham (131.99×) over the country average.

Where do Rita Wilson fans live in United States?

Rita Wilson fans in United States are most concentrated in California (reach 162,579), Texas (reach 119,785), and Florida (reach 88,304). These three regions account for the largest share of the active audience.

What other brands do Rita Wilson fans also like?

Beyond Rita Wilson itself, the audience over-indexes on Lawrence (186.58×), Lauren Graham (131.99×), Kristofer Hivju (244.28×), and Orson Welles (144.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.