Rascasse Audience Intelligence

Defected Records Target Market in United States

A data profile of the people who buy, follow and care about Defected Records in United States — modelled from more than twelve digital signal sources. Defected Records has an estimated audience of 966,640 people in United States.

#19among Record label in United States#2477among Brand in United States#3147in Music & Radio

The average Defected Records fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rita Wilson, Josh Duhamel, International education, with strongest over-indexing on Rita Wilson (72.72× the country average).

Demographically, the Defected Records audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Defected Records fan in United States is balanced, around 34.7 years old, with strong Pet Ownership tendencies and a notable affinity for Rita Wilson.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Defected Records profile in United States.

Audience size
967K
in United States
Gender
48.6%♀
51.4% male
Age
34.7
average years
Country rank
#24236
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Defected Records

48.6% are female, 51.4% are male, average age 34.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Defected Records audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.7
Estimated audience size966,640
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Defected Records audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

52.9%

of the worldwide Defected Records audience comes from United States.

Worldwide audience distribution share by country for Defected Records
CountryShare
United States52.9%
France11.8%
Japan11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Defected Records audience in United States is strongest.

Fig. 05

Top regions by affinity

Defected Records customers by region in United States
#RegionReachAffinity×
01Vermont~4K2.47×
02Washington, District of Columbia~7K2.29×
03Minnesota~30K1.82×
04Colorado~30K1.79×
05North Dakota~3K1.61×
06Illinois~40K1.38×
07New Hampshire~5K1.35×
08Wisconsin~20K1.33×
09New York~70K1.27×
10Oregon~10K1.22×
11Massachusetts~20K1.19×
12Washington~20K1.16×
13Maine~4K1.15×
14California~100K1.10×
15Maryland~20K1.09×
16Hawaii~4K1.06×
17Pennsylvania~30K1.05×
18New Jersey~30K1.05×
19Virginia~20K1.05×
20Montana~3K1.01×
21Missouri~20K0.98×
22Connecticut~9K0.94×
23Rhode Island~3K0.94×
24Iowa~7K0.93×
25Alaska~2K0.93×
26Kansas~7K0.92×
27Idaho~4K0.91×
28North Carolina~30K0.89×
29Arizona~20K0.87×
30South Carolina~10K0.87×
31Kentucky~10K0.87×
32Oklahoma~9K0.87×
33Michigan~20K0.84×
34Delaware~2K0.84×
35Ohio~20K0.83×
36Louisiana~10K0.83×
37South Dakota~2K0.83×
38Nevada~8K0.82×
39Indiana~10K0.81×
40Arkansas~7K0.81×
41Georgia~20K0.80×
42New Mexico~4K0.79×
43West Virginia~4K0.78×
44Nebraska~4K0.76×
45Texas~60K0.74×
46Tennessee~10K0.72×
47Mississippi~6K0.72×
48Florida~50K0.71×
49Alabama~9K0.67×
50Utah~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Defected Records, United States
0.67×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Defected Records audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Defected Records audience
#·InterestCategoryAffinity×
01Rita WilsonMovies & TV72.72×
02Josh DuhamelFashion & Accessoires20.00×
03Italo discoMusic & Radio19.26×
04Drone racingSports17.39×
05Resident AdvisorMusic & Radio16.92×
06International educationBusiness & Career16.14×
07Belinda CarlisleFashion & Accessoires14.99×
08Pitbull (rapper)Music & Radio10.75×
09Jeremy RennerMovies & TV6.95×
10RÜFÜSMusic & Radio6.32×
11TurntablismMusic & Radio5.95×
12Deep houseMusic & Radio5.09×
13House musicMusic & Radio4.03×
14Internet celebrityInternet & Social Media2.46×
15InnovationBusiness & Career2.06×
16Electric guitarMusic & Radio1.87×
17Musical instrumentMusic & Radio1.70×
18Viral videoInternet & Social Media1.66×
19RadioTechnology & Electronics1.64×
20Stand-up comedyMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Defected Records audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Defected Records audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.80×
PatriotismCONSERVATISM1.75×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Defected Records audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Defected Records's target market in United States?

Defected Records's target market in United States covers an estimated 966,640 people, concentrated in California and New York.

02

What is the gender split and age of Defected Records customers?

48.6% of the Defected Records audience are female, 51.4% are male, with an average age of 34.7 years.

03

Which brands do Defected Records fans like most?

Defected Records fans show strongest brand affinity for Rita Wilson (72.72×), Josh Duhamel (20×), and International education (16.14×) over the country average.

04

Where do Defected Records fans live in United States?

Defected Records fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Defected Records fans also like?

Beyond Defected Records itself, the audience over-indexes on Josh Duhamel (20×), International education (16.14×), Resident Advisor (16.92×), and House music (4.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Defected Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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