Defected Records Audience in United States

Defected Records logo

Defected Records has an estimated audience of 973,339 people in United States. 48.6% are female, 51.4% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Historic site, Home construction, Vocal harmony, Goop, Grinch.

The average Defected Records fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Home construction, Vocal harmony, with strongest over-indexing on Historic site (8.13× the country average). Demographically, the Defected Records audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of Defected Records fans

Demographic split for Defected Records audience in United States
MetricValue
Female48.6%
Male51.4%
Average age34.7
Estimated audience size973,339

Audience persona

The typical Defected Records fan in United States is balanced, around 34.7 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Defected Records in United States
RegionReachAffinity
California111,6921.04×
New York71,7991.32×
Texas54,0580.65×
Illinois48,3631.49×
Pennsylvania35,5301.08×
Florida35,2510.53×
Colorado30,4261.98×
Minnesota28,0152.01×
North Carolina25,5520.87×
New Jersey25,5281.03×
Virginia24,6691.04×
Ohio24,1810.81×
Massachusetts23,6941.24×
Washington23,6221.21×
Wisconsin21,1701.45×
Georgia21,0630.7×
Michigan19,9840.79×
Maryland18,4531.1×
Arizona16,7450.84×
Missouri15,6551×
Oregon14,4381.29×
Indiana13,4290.76×
South Carolina12,1020.83×
Tennessee11,7400.6×
Kentucky10,5470.86×
Louisiana9,3250.74×
Connecticut8,5650.88×
Oklahoma7,6010.7×
Washington, District of Columbia7,4082.53×
Iowa7,2770.91×
Kansas6,9610.91×
Nevada6,6580.71×
Alabama6,2060.46×
Arkansas5,8650.73×
New Hampshire5,6741.48×
Vermont4,9852.92×
Utah4,5260.52×
Maine4,2801.23×
Idaho4,1630.85×
North Dakota3,7321.87×
New Mexico3,1690.65×
Hawaii3,1070.74×
Mississippi2,8530.36×
Montana2,7511.02×
Nebraska2,6780.55×
Rhode Island2,5520.82×
West Virginia2,4220.53×
Delaware1,7900.67×
Alaska1,6340.78×
South Dakota1,2520.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Defected Records audience
BrandAffinityCategory
Historic site8.13×Arts & Culture
Home construction2.6×Home & Garden
Vocal harmony7.92×Music & Radio
Goop9.28×Internet & Social Media
Grinch6.81×Movies & TV
Salman Khan12.46×Movies & TV
Natural rubber2.86×Cars & Mobility
Mathcore8.54×Music & Radio
Fairy godmother7.66×Literature
Bank account2.52×Business & Career
Hardik Pandya15.27×Sports
No Escape (1994 film)10.87×Movies & TV
Harlow11.15×Travel & Leisure
Governor of Michigan6.97×Politics & Society
TV Fanatic8.64×Movies & TV
Hipster7.69×Politics & Society
Vickie Guerrero11.55×Business & Career
JDSU2.33×Business & Career
UK garage3.96×Music & Radio
Staycation2.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Defected Records audience
TraitClusterScore
Pet OwnershipJOY1.91
Early Adopter MentalityPOWER1.58
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.19
Urban LifestyleOPEN1.19
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Defected Records
CountryShare
United States53.1%
France11.7%
Japan11.1%

See Defected Records audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Defected Records have in United States?

Defected Records has an estimated audience of 973,339 people in United States, concentrated in California and New York.

What is the gender split and age of Defected Records fans?

48.6% of Defected Records fans are female, 51.4% are male, with an average age of 34.7 years.

Which brands do Defected Records fans like most?

Defected Records fans show strongest brand affinity for Historic site (8.13×), Home construction (2.6×), and Vocal harmony (7.92×) over the country average.

Where do Defected Records fans live in United States?

Defected Records fans in United States are most concentrated in California (reach 111,692), New York (reach 71,799), and Texas (reach 54,058). These three regions account for the largest share of the active audience.

What other brands do Defected Records fans also like?

Beyond Defected Records itself, the audience over-indexes on Home construction (2.6×), Vocal harmony (7.92×), Goop (9.28×), and Grinch (6.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Defected Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.