Rascasse Audience Intelligence

Defected Records Target Market in United States

Defected Records has an estimated audience of 967K people in United States.

#19among Record label in United States
#2654among brands in United States#2880in Music & Radio

The average Defected Records fan in United States is 35.4 years old, balanced, and lives primarily in California.

By number of fans, Defected Records ranks #20 among the 727 objects in Record label in United States — 2.9× the group median.

Its fans are 3.0 years younger than the group average of 38.4.

Compared with the other 726 objects in Record label, Defected Records fans stand out for their interest in Rita Wilson, Josh Duhamel and Italo disco.

Most fans live in California, New York, Illinois.

Top affinities include Rita Wilson, Josh Duhamel, Italo disco, with strongest over-indexing on Rita Wilson (72.72× the country average).

Demographically, the Defected Records audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.

The typical Defected Records fan in United States is balanced, around 35.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rita Wilson.

Category: Music & Radio · Type: Brand · Subtype: Record label

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
967K
in United States
Gender
48.6%♀
51.4% male
Age
35.4
average years
Country rank
#24203
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Defected Records

48.6% are female, 51.4% are male, average age 35.4.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Defected Records audience in United States
MetricValue
Female48.6%
Male51.4%
Average age35.4
Estimated audience size967K
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Defected Records audience in United States
Age bracketShare%
16-2431%
25-3422%
35-4418%
45-5417%
55+12%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Defected Records audience comes from United States.

Worldwide audience distribution share by country for Defected Records
CountryShare
United States53.0%
France11.8%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Defected Records customers by region in United States
#RegionReachAffinity×
01Vermont~5K2.47×
02Washington, District of Columbia~5K2.29×
03Minnesota~30K1.82×
04Colorado~30K1.79×
05North Dakota~4K1.61×
06Illinois~50K1.38×
07New Hampshire~5K1.35×
08Wisconsin~20K1.33×
09New York~70K1.27×
10Oregon~10K1.22×
11Massachusetts~20K1.19×
12Washington~30K1.16×
13Maine~5K1.15×
14California~100K1.10×
15Maryland~20K1.09×
16Hawaii~4K1.06×
17Pennsylvania~40K1.05×
18New Jersey~30K1.05×
19Virginia~30K1.05×
20Montana~3K1.01×
21Missouri~20K0.98×
22Connecticut~10K0.94×
23Rhode Island~3K0.94×
24Iowa~9K0.93×
25Alaska~2K0.93×
26Kansas~8K0.92×
27Idaho~5K0.91×
28North Carolina~30K0.89×
29Arizona~20K0.87×
30South Carolina~10K0.87×
31Kentucky~10K0.87×
32Oklahoma~10K0.87×
33Michigan~20K0.84×
34Delaware~2K0.84×
35Ohio~30K0.83×
36Louisiana~10K0.83×
37South Dakota~2K0.83×
38Nevada~8K0.82×
39Indiana~20K0.81×
40Arkansas~7K0.81×
41Georgia~30K0.80×
42New Mexico~5K0.79×
43West Virginia~4K0.78×
44Nebraska~4K0.76×
45Texas~50K0.74×
46Tennessee~10K0.72×
47Mississippi~6K0.72×
48Florida~40K0.71×
49Alabama~10K0.67×
50Utah~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Defected Records, United States
0.67×1.00×2.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Defected Records audience vs. the country average
#·InterestCategoryAffinity×
01Rita WilsonMovies & TV72.72×
02Josh DuhamelFashion & Accessoires20.00×
03Italo discoMusic & Radio19.26×
04Drone racingSports17.39×
05Resident AdvisorMusic & Radio16.92×
06International educationBusiness & Career16.14×
07Belinda CarlisleFashion & Accessoires14.99×
08Pitbull (rapper)Music & Radio10.75×
09Jeremy RennerMovies & TV6.95×
10RÜFÜSMusic & Radio6.32×
11TurntablismMusic & Radio5.95×
12Deep houseMusic & Radio5.09×
13House musicMusic & Radio4.03×
14Internet celebrityInternet & Social Media2.46×
15InnovationBusiness & Career2.06×
16Electric guitarMusic & Radio1.87×
17Musical instrumentMusic & Radio1.70×
18Viral videoInternet & Social Media1.66×
19RadioTechnology & Electronics1.64×
20Stand-up comedyMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Defected Records audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Defected Records audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.80×
PatriotismCONSERVATISM1.75×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Defected Records audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Defected Records over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/defected-records-32853” · Methodology