Lawrence Audience in United States

Lawrence logo

Lawrence has an estimated audience of 1,765,935 people in United States. 45.9% are female, 54.1% are male, average age 39.7. Top regions: California, Massachusetts, Kansas. Top brand affinities: Steampunk, Yahoo Sports Fantasy, Home construction, Nipsey Hussle, Kendra Scott.

The average Lawrence fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Massachusetts, Kansas. Top brand affinities include Steampunk, Yahoo Sports Fantasy, Home construction, with strongest over-indexing on Steampunk (113.13× the country average). Demographically, the Lawrence audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Lawrence fans

Demographic split for Lawrence audience in United States
MetricValue
Female45.9%
Male54.1%
Average age39.7
Estimated audience size1,765,935

Audience persona

The typical Lawrence fan in United States is balanced, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Lawrence in United States
RegionReachAffinity
California138,0720.71×
Massachusetts132,7313.82×
Kansas118,6898.53×
New York112,8511.14×
Texas98,8930.65×
Florida69,8970.58×
Illinois66,0931.12×
Indiana59,0851.83×
Pennsylvania44,2490.74×
Missouri43,4701.53×
New Jersey42,9020.96×
Michigan37,5250.81×
Ohio36,3800.67×
North Carolina34,1080.64×
Georgia32,7400.6×
Virginia27,7720.65×
Wisconsin25,5350.96×
Colorado23,5000.84×
Tennessee23,4530.66×
Arizona23,4480.65×
Washington21,2430.6×
South Carolina20,7100.78×
Minnesota19,6220.78×
Maryland19,6010.65×
New Hampshire18,6782.68×
Alabama17,5390.71×
Iowa15,6331.07×
Connecticut15,0090.85×
Oklahoma14,4130.73×
Louisiana14,0970.62×
Kentucky13,9280.63×
Oregon13,2780.66×
Arkansas9,7850.67×
Nevada9,2830.54×
Utah8,7880.56×
Mississippi8,6460.59×
Nebraska8,5280.96×
Maine5,9950.95×
Rhode Island5,3190.95×
New Mexico5,3040.6×
Washington, District of Columbia4,4060.83×
West Virginia4,2520.52×
Idaho4,1630.47×
Hawaii3,1630.42×
South Dakota2,9330.72×
Delaware2,5790.53×
Vermont2,5660.83×
Montana2,3470.48×
North Dakota1,9920.55×
Alaska1,7890.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawrence audience
BrandAffinityCategory
Steampunk113.13×Fashion & Accessoires
Yahoo Sports Fantasy19.09×
Home construction3.06×Home & Garden
Nipsey Hussle10.38×Music & Radio
Kendra Scott4.17×Fashion & Accessoires
Nationality2.94×Politics & Society
Kasik15.42×Travel & Leisure
Elsword19.29×Games
Home equity2.13×Home & Garden
Cass County, Missouri10.43×Travel & Leisure
Natural rubber1.89×Cars & Mobility
IS (Infinite Stratos)3.18×Literature
Final Fantasy XIII (13)24.98×Games
Pot roast7.37×Food & Beverages
CoreLogic17.23×Business & Career
Guy Fieri2.68×Movies & TV
Justice1.72×Politics & Society
Perris, California12.39×Travel & Leisure
Corona (band)2.92×Music & Radio
Horeca7.84×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawrence audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
Urban LifestyleOPEN1.68
SustainabilityBALANCE1.63
PatriotismCONSERVATISM1.58
Luxury OrientationPREMIUM1.58
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Lawrence
CountryShare
United States59.0%
Canada11.5%
India6.2%

See Lawrence audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Lawrence have in United States?

Lawrence has an estimated audience of 1,765,935 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Lawrence fans?

45.9% of Lawrence fans are female, 54.1% are male, with an average age of 39.7 years.

Which brands do Lawrence fans like most?

Lawrence fans show strongest brand affinity for Steampunk (113.13×), Yahoo Sports Fantasy (19.09×), and Home construction (3.06×) over the country average.

Where do Lawrence fans live in United States?

Lawrence fans in United States are most concentrated in California (reach 138,072), Massachusetts (reach 132,731), and Kansas (reach 118,689). These three regions account for the largest share of the active audience.

What other brands do Lawrence fans also like?

Beyond Lawrence itself, the audience over-indexes on Yahoo Sports Fantasy (19.09×), Home construction (3.06×), Nipsey Hussle (10.38×), and Kendra Scott (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawrence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.