Rascasse Audience Intelligence

Lawrence Audience in United States

A data profile of the people who buy, follow and care about Lawrence in United States — modelled from more than twelve digital signal sources. Lawrence has an estimated audience of 2,915,723 people in United States.

#125among Singer-songwriter in United States#1643among Person in United States#1079in Music & Radio

The average Lawrence fan in United States is 40.4 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Kansas, California.

Top brand affinities include Rita Wilson, Rembrandt, Burial (musician), with strongest over-indexing on Rita Wilson (186.58× the country average).

Demographically, the Lawrence audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lawrence fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Rita Wilson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawrence profile in United States.

Audience size
2.9M
in United States
Gender
48.6%♀
51.4% male
Age
40.4
average years
Country rank
#10542
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lawrence fans

48.6% are female, 51.4% are male, average age 40.4.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Lawrence audience in United States
MetricValue
Female48.6%
Male51.4%
Average age40.4
Estimated audience size2,915,723
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Lawrence audience in United States
Age bracketShare%
16-1911%
20-2926%
30-3925%
40-4917%
50+22%
Fig. 04

Worldwide distribution

64.4%

of the worldwide Lawrence audience comes from United States.

Worldwide audience distribution share by country for Lawrence
CountryShare
United States64.4%
Canada8.9%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawrence audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawrence fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K13.50×
02Massachusetts~300K5.42×
03New Hampshire~50K4.30×
04Indiana~90K1.77×
05Missouri~60K1.37×
06New York~200K1.09×
07Nebraska~10K0.98×
08Illinois~90K0.96×
09Iowa~20K0.94×
10California~300K0.91×
11Maine~9K0.88×
12Rhode Island~8K0.88×
13Wisconsin~40K0.87×
14New Jersey~60K0.81×
15Vermont~4K0.80×
16Michigan~60K0.77×
17Washington, District of Columbia~6K0.75×
18Connecticut~20K0.74×
19Colorado~30K0.71×
20South Dakota~5K0.71×
21South Carolina~30K0.67×
22Minnesota~30K0.66×
23Pennsylvania~60K0.64×
24Oklahoma~20K0.64×
25Alabama~20K0.63×
26Arkansas~10K0.62×
27West Virginia~8K0.62×
28North Dakota~3K0.61×
29Oregon~20K0.58×
30Mississippi~10K0.58×
31Alaska~3K0.58×
32Ohio~50K0.57×
33Tennessee~30K0.57×
34New Mexico~8K0.57×
35Arizona~30K0.56×
36Maryland~30K0.56×
37Louisiana~20K0.56×
38Kentucky~20K0.56×
39Virginia~40K0.55×
40Delaware~4K0.55×
41North Carolina~40K0.54×
42Texas~100K0.53×
43Montana~4K0.53×
44Georgia~40K0.51×
45Washington~30K0.51×
46Florida~90K0.50×
47Utah~10K0.50×
48Nevada~10K0.49×
49Idaho~7K0.48×
50Hawaii~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Lawrence, United States
0.46×1.00×13.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawrence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawrence audience
#·InterestCategoryAffinity×
01Rita WilsonMovies & TV186.58×
02RembrandtArts & Culture130.59×
03Burial (musician)Music & Radio113.51×
04Debbie HarryMusic & Radio90.72×
05LCD SoundsystemMusic & Radio68.54×
06Kate UptonFashion & Accessoires66.51×
07Jean-Michel BasquiatArts & Culture63.55×
08Diego RiveraArts & Culture54.85×
09M.I.A. (rapper)Music & Radio39.83×
10Georgia O'KeeffeArts & Culture32.20×
11Christina HendricksMovies & TV30.32×
12Alison BrieMovies & TV20.00×
13Sophia BushMovies & TV20.00×
14Seth GreenMovies & TV20.00×
15Rebecca FergusonMovies & TV19.45×
16Sharon OsbourneMovies & TV19.23×
17Tame ImpalaMusic & Radio17.87×
18Frida KahloArts & Culture16.44×
19Christina ApplegateMovies & TV14.41×
20Burning ManMusic & Radio13.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawrence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawrence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
SpiritualityBALANCE2.14×
SustainabilityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawrence audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Price SensitivityPREMIUM0.82×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lawrence have in United States?

Lawrence has an estimated audience of 2,915,723 people in United States, concentrated in Massachusetts and Kansas.

02

What is the gender split and age of Lawrence fans?

48.6% of Lawrence fans are female, 51.4% are male, with an average age of 40.4 years.

03

Which brands do Lawrence fans like most?

Lawrence fans show strongest brand affinity for Rita Wilson (186.58×), Rembrandt (130.59×), and Burial (musician) (113.51×) over the country average.

04

Where do Lawrence fans live in United States?

Lawrence fans in United States are most concentrated in Massachusetts (reach ~300K), Kansas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lawrence fans also like?

Beyond Lawrence itself, the audience over-indexes on Rembrandt (130.59×), Burial (musician) (113.51×), Debbie Harry (90.72×), and Kate Upton (66.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Lawrence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawrence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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