M.I.A. (rapper) Audience in United States

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M.I.A. (rapper) has an estimated audience of 2,122,169 people in United States. 73.8% are female, 26.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Hustle & Flow, Stromae, Jamiroquai, Lawrence, Juvenile (rapper).

The average M.I.A. (rapper) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hustle & Flow, Stromae, Jamiroquai, with strongest over-indexing on Hustle & Flow (402.05× the country average). Demographically, the M.I.A. (rapper) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of M.I.A. (rapper) fans

Demographic split for M.I.A. (rapper) audience in United States
MetricValue
Female73.8%
Male26.2%
Average age37.7
Estimated audience size2,122,169

Audience persona

The typical M.I.A. (rapper) fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Hustle & Flow.

Top regions in United States

Top regions ranked by reach for M.I.A. (rapper) in United States
RegionReachAffinity
California296,1261.27×
Texas260,8541.43×
Florida249,5761.74×
New York149,4341.26×
Minnesota91,3613×
Virginia78,1921.51×
Illinois73,1971.04×
Georgia70,6291.08×
Pennsylvania64,8150.91×
North Carolina63,5771×
Ohio60,5560.93×
New Jersey59,3801.1×
Michigan55,5841×
Massachusetts46,6731.12×
Washington44,0851.04×
Maryland40,2051.1×
Arizona37,2160.86×
Tennessee36,6260.86×
Wisconsin34,6551.09×
Indiana32,8200.85×
Missouri30,0990.88×
Colorado28,1630.84×
Alabama27,7880.94×
Louisiana26,9550.98×
South Carolina26,7940.84×
Connecticut24,0641.13×
Oregon23,8050.98×
Kentucky21,9910.83×
Mississippi20,9281.2×
Oklahoma20,8160.88×
Nevada18,4080.9×
Arkansas15,3190.88×
Utah14,4510.76×
Iowa14,0880.81×
Kansas13,8950.83×
Nebraska9,1950.86×
Idaho8,8840.83×
New Mexico8,8670.83×
Washington, District of Columbia8,3901.32×
West Virginia8,1810.83×
Hawaii7,5370.83×
Maine6,7400.89×
New Hampshire6,6410.79×
Rhode Island5,8770.87×
Delaware4,9760.85×
Montana4,5880.78×
South Dakota3,7320.76×
Alaska3,1820.7×
North Dakota3,1390.72×
Vermont2,7270.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M.I.A. (rapper) audience
BrandAffinityCategory
Hustle & Flow402.05×Movies & TV
Stromae129.62×Music & Radio
Jamiroquai68.25×Music & Radio
Lawrence39.83×Music & Radio
Juvenile (rapper)44.84×Music & Radio
Stars14.64×Music & Radio
Sebastian (French musician)34.88×Music & Radio
Sway (rapper)43.32×Music & Radio
Trina34.78×Music & Radio
Abra (rapper)32.48×Music & Radio
Iggy Azalea15.56×Music & Radio
Exit (festival)12.91×Music & Radio
Bow Wow (rapper)18.67×Music & Radio
Porta (rapper)51.11×Home & Garden
Belly (rapper)29.57×Music & Radio
Lettuce (band)19.06×Music & Radio
Diddy5.35×Music & Radio
Peaches (musician)20.83×Music & Radio
Grimes (musician)18.65×Music & Radio
Vistas21.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M.I.A. (rapper) audience
TraitClusterScore
ExtroversionTHRILL1.43
MindfulnessBALANCE1.26
IndulgenceJOY1.26
TraditionCONSERVATISM1.24
SpiritualityBALANCE1.23
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for M.I.A. (rapper)
CountryShare
United States18.2%
India9.8%
Italy5.5%

See M.I.A. (rapper) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does M.I.A. (rapper) have in United States?

M.I.A. (rapper) has an estimated audience of 2,122,169 people in United States, concentrated in California and Texas.

What is the gender split and age of M.I.A. (rapper) fans?

73.8% of M.I.A. (rapper) fans are female, 26.2% are male, with an average age of 37.7 years.

Which brands do M.I.A. (rapper) fans like most?

M.I.A. (rapper) fans show strongest brand affinity for Hustle & Flow (402.05×), Stromae (129.62×), and Jamiroquai (68.25×) over the country average.

Where do M.I.A. (rapper) fans live in United States?

M.I.A. (rapper) fans in United States are most concentrated in California (reach 296,126), Texas (reach 260,854), and Florida (reach 249,576). These three regions account for the largest share of the active audience.

What other brands do M.I.A. (rapper) fans also like?

Beyond M.I.A. (rapper) itself, the audience over-indexes on Stromae (129.62×), Jamiroquai (68.25×), Lawrence (39.83×), and Juvenile (rapper) (44.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M.I.A. (rapper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.