Rascasse Audience Intelligence

Iggy Azalea Audience in United States

A data profile of the people who buy, follow and care about Iggy Azalea in United States — modelled from more than twelve digital signal sources. Iggy Azalea has an estimated audience of 3,570,430 people in United States.

#49among Hip hop in United States#1204among Person in United States#857in Music & Radio

The average Iggy Azalea fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dakota Fanning, 21 Savage, Kyle Busch, with strongest over-indexing on Dakota Fanning (22.76× the country average).

Demographically, the Iggy Azalea audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iggy Azalea fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Dakota Fanning.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iggy Azalea profile in United States.

Audience size
3.6M
in United States
Gender
57.3%♀
42.7% male
Age
32.7
average years
Country rank
#8867
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iggy Azalea fans

57.3% are female, 42.7% are male, average age 32.7.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Iggy Azalea audience in United States
MetricValue
Female57.3%
Male42.7%
Average age32.7
Estimated audience size3,570,430
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Iggy Azalea audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Iggy Azalea audience comes from United States.

Worldwide audience distribution share by country for Iggy Azalea
CountryShare
United States41.2%
United Kingdom6.0%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iggy Azalea audience in United States is strongest.

Fig. 05

Top regions by affinity

Iggy Azalea fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.20×
02Nevada~40K1.16×
03Georgia~100K1.15×
04Texas~300K1.13×
05Arizona~80K1.12×
06Maryland~70K1.12×
07Connecticut~40K1.12×
08New York~200K1.11×
09Louisiana~50K1.10×
10Florida~300K1.08×
11Illinois~100K1.08×
12Michigan~100K1.07×
13Oklahoma~40K1.07×
14Washington~80K1.06×
15New Mexico~20K1.06×
16North Carolina~100K1.05×
17Pennsylvania~100K1.04×
18Ohio~100K1.04×
19New Jersey~100K1.04×
20Indiana~70K1.04×
21Missouri~60K1.03×
22Virginia~90K1.02×
23Hawaii~20K1.02×
24Tennessee~70K1.01×
25Massachusetts~70K1.00×
26Colorado~60K1.00×
27Kentucky~50K1.00×
28Oregon~40K1.00×
29Minnesota~50K0.99×
30Rhode Island~10K0.99×
31Alaska~8K0.99×
32Alabama~50K0.98×
33Kansas~30K0.98×
34Arkansas~30K0.97×
35Nebraska~20K0.97×
36Mississippi~30K0.96×
37Delaware~10K0.96×
38South Carolina~50K0.95×
39North Dakota~7K0.95×
40Iowa~30K0.93×
41West Virginia~20K0.93×
42Wisconsin~50K0.92×
43Washington, District of Columbia~10K0.91×
44South Dakota~7K0.90×
45Utah~30K0.88×
46Idaho~20K0.86×
47Montana~9K0.86×
48New Hampshire~10K0.85×
49Maine~10K0.82×
50Vermont~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Iggy Azalea, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iggy Azalea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iggy Azalea audience
#·InterestCategoryAffinity×
0121 SavageMusic & Radio25.41×
02Dakota FanningMovies & TV22.76×
03Asking AlexandriaMusic & Radio17.65×
04Ray Lewis (track and field athlete)Sports13.60×
05JR MotorsportsSports10.32×
06Pete CarrollSports9.96×
07Monster EnergyFood & Beverages9.41×
08Megyn KellyMovies & TV9.07×
09Homestead-Miami SpeedwaySports9.04×
10AT&T StadiumSports8.07×
11Cam NewtonSports7.40×
12Margaret QualleyMovies & TV6.48×
13Mikey MadisonMovies & TV6.47×
14Nathan FillionMovies & TV6.15×
15Stock car racingSports5.93×
16Kyle BuschSports5.00×
17Energy drinksFood & Beverages4.18×
18Discount TireShopping2.23×
19AutoZoneCars & Mobility1.93×
20The UPS StoreShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iggy Azalea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iggy Azalea audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
TraditionCONSERVATISM1.28×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iggy Azalea audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iggy Azalea have in United States?

Iggy Azalea has an estimated audience of 3,570,430 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iggy Azalea fans?

57.3% of Iggy Azalea fans are female, 42.7% are male, with an average age of 32.7 years.

03

Which brands do Iggy Azalea fans like most?

Iggy Azalea fans show strongest brand affinity for Dakota Fanning (22.76×), 21 Savage (25.41×), and Kyle Busch (5×) over the country average.

04

Where do Iggy Azalea fans live in United States?

Iggy Azalea fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Iggy Azalea fans also like?

Beyond Iggy Azalea itself, the audience over-indexes on 21 Savage (25.41×), Kyle Busch (5×), Margaret Qualley (6.48×), and Megyn Kelly (9.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iggy Azalea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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