Iggy Azalea Audience in United States

Iggy Azalea logo

Iggy Azalea has an estimated audience of 3,592,447 people in United States. 57.3% are female, 42.7% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Dakota Fanning, 21 Savage, Margaret Qualley, Megyn Kelly, Ray Lewis (track and field athlete).

The average Iggy Azalea fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakota Fanning, 21 Savage, Margaret Qualley, with strongest over-indexing on Dakota Fanning (22.76× the country average). Demographically, the Iggy Azalea audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Iggy Azalea fans

Demographic split for Iggy Azalea audience in United States
MetricValue
Female57.3%
Male42.7%
Average age32.7
Estimated audience size3,592,447

Audience persona

The typical Iggy Azalea fan in United States is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Dakota Fanning.

Top regions in United States

Top regions ranked by reach for Iggy Azalea in United States
RegionReachAffinity
California472,5811.2×
Texas353,5371.14×
Florida264,7721.09×
New York234,7541.17×
Georgia136,9451.24×
Illinois134,0721.12×
Pennsylvania127,6851.06×
North Carolina121,5911.12×
Ohio120,0931.09×
Michigan108,4411.15×
New Jersey96,4501.06×
Virginia93,2041.07×
Arizona81,6321.11×
Washington78,8001.09×
Tennessee75,5001.05×
Maryland71,0701.15×
Massachusetts70,7551×
Indiana69,4201.06×
Missouri62,3281.08×
Colorado56,2240.99×
South Carolina54,1791×
Louisiana52,9651.14×
Alabama52,0491.04×
Wisconsin51,0580.94×
Minnesota49,8640.97×
Kentucky45,9361.02×
Oklahoma43,5181.09×
Oregon41,6231.01×
Connecticut41,1951.14×
Nevada39,0311.12×
Arkansas28,7770.97×
Utah28,3680.88×
Mississippi27,9680.94×
Kansas27,1100.96×
Iowa26,9950.91×
New Mexico18,5321.03×
Nebraska17,3660.96×
West Virginia14,7660.88×
Idaho14,5760.81×
Hawaii13,8780.9×
New Hampshire11,5440.82×
Rhode Island11,1990.98×
Maine10,5490.82×
Washington, District of Columbia9,9860.92×
Delaware9,0340.91×
Montana8,0340.81×
Alaska6,8730.89×
South Dakota6,8320.82×
North Dakota6,0960.83×
Vermont4,4510.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iggy Azalea audience
BrandAffinityCategory
Dakota Fanning22.76×Movies & TV
21 Savage25.41×Music & Radio
Margaret Qualley6.48×Movies & TV
Megyn Kelly9.07×Movies & TV
Ray Lewis (track and field athlete)13.6×Sports
AT&T Stadium8.07×Sports
Monster Energy9.41×Food & Beverages
Pete Carroll9.96×Sports
Energy drinks4.18×Food & Beverages
Anne Burrell4.12×Food & Beverages
AutoZone1.93×Cars & Mobility
Stock car racing5.93×Sports
Cam Newton7.4×Sports
Nathan Fillion6.15×Movies & TV
Mikey Madison6.47×Movies & TV
Asking Alexandria17.65×Music & Radio
JR Motorsports10.32×Sports
Homestead-Miami Speedway9.04×Sports
Diddy2.58×Music & Radio
The UPS Store1.7×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iggy Azalea audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.42
TraditionCONSERVATISM1.33
Urban LifestyleOPEN1.21
Social Media UsageJOY1.18
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Iggy Azalea
CountryShare
United States41.5%
United Kingdom5.9%
Germany5.4%

See Iggy Azalea audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Iggy Azalea have in United States?

Iggy Azalea has an estimated audience of 3,592,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Iggy Azalea fans?

57.3% of Iggy Azalea fans are female, 42.7% are male, with an average age of 32.7 years.

Which brands do Iggy Azalea fans like most?

Iggy Azalea fans show strongest brand affinity for Dakota Fanning (22.76×), 21 Savage (25.41×), and Margaret Qualley (6.48×) over the country average.

Where do Iggy Azalea fans live in United States?

Iggy Azalea fans in United States are most concentrated in California (reach 472,581), Texas (reach 353,537), and Florida (reach 264,772). These three regions account for the largest share of the active audience.

What other brands do Iggy Azalea fans also like?

Beyond Iggy Azalea itself, the audience over-indexes on 21 Savage (25.41×), Margaret Qualley (6.48×), Megyn Kelly (9.07×), and Ray Lewis (track and field athlete) (13.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iggy Azalea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.