Rascasse Audience Intelligence

JR Motorsports Audience in United States

A data profile of the people who buy, follow and care about JR Motorsports in United States — modelled from more than twelve digital signal sources. JR Motorsports has an estimated audience of 1,517,839 people in United States.

#29among Motorsport in United States#281among Team in United States#1591in Sports

The average JR Motorsports fan in United States is 46.5 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Texas.

Top brand affinities include Kyle Busch, Dale Earnhardt, Joe Gibbs Racing, with strongest over-indexing on Kyle Busch (29.88× the country average).

Demographically, the JR Motorsports audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JR Motorsports fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JR Motorsports profile in United States.

Audience size
1.5M
in United States
Gender
34.3%♀
65.7% male
Age
46.5
average years
Country rank
#17609
Team in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of JR Motorsports fans

34.3% are female, 65.7% are male, average age 46.5.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for JR Motorsports audience in United States
MetricValue
Female34.3%
Male65.7%
Average age46.5
Estimated audience size1,517,839
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the JR Motorsports audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4929%
50+36%
Fig. 04

Worldwide distribution

92.1%

of the worldwide JR Motorsports audience comes from United States.

Worldwide audience distribution share by country for JR Motorsports
CountryShare
United States92.1%
Canada3.2%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JR Motorsports audience in United States is strongest.

Fig. 05

Top regions by affinity

JR Motorsports fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K4.99×
02West Virginia~20K2.29×
03Iowa~30K2.10×
04South Carolina~50K1.98×
05Kentucky~30K1.67×
06Tennessee~50K1.66×
07Virginia~60K1.60×
08Alabama~30K1.46×
09Missouri~30K1.34×
10Ohio~60K1.30×
11Wisconsin~30K1.30×
12Indiana~40K1.27×
13Pennsylvania~60K1.18×
14Maine~6K1.17×
15North Dakota~4K1.15×
16New Hampshire~7K1.12×
17Vermont~3K1.09×
18South Dakota~4K1.08×
19Georgia~50K1.07×
20Kansas~10K1.00×
21Delaware~4K0.99×
22Arkansas~10K0.98×
23Nebraska~7K0.97×
24Michigan~40K0.91×
25Connecticut~10K0.89×
26Mississippi~10K0.89×
27Oklahoma~10K0.88×
28Montana~4K0.84×
29Illinois~40K0.83×
30Alaska~3K0.83×
31Minnesota~20K0.82×
32Florida~80K0.81×
33Louisiana~20K0.79×
34Rhode Island~4K0.77×
35Idaho~6K0.74×
36Maryland~20K0.73×
37Hawaii~5K0.73×
38Washington, District of Columbia~3K0.68×
39New Mexico~5K0.66×
40Arizona~20K0.62×
41Oregon~10K0.61×
42Nevada~9K0.59×
43Utah~8K0.57×
44New York~40K0.52×
45Massachusetts~20K0.52×
46Colorado~10K0.52×
47New Jersey~20K0.50×
48Washington~20K0.49×
49Texas~60K0.47×
50California~50K0.30×
Fig. 06

Affinity by region

Affinity by region — JR Motorsports, United States
0.30×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JR Motorsports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JR Motorsports audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports36.47×
02Dale EarnhardtSports34.03×
03Kyle BuschSports29.88×
04Richard PettySports29.37×
05Nebraska LotteryGames26.83×
06James StewartMovies & TV16.95×
07Camping World Truck SeriesSports15.64×
08Danica PatrickSports14.93×
09Bad SantaMovies & TV14.42×
10Daytona International SpeedwaySports12.91×
11Indianapolis Motor SpeedwaySports12.60×
12Indianapolis 500Sports11.16×
13Iggy AzaleaMusic & Radio10.32×
14Sport ClipsBeauty & Wellness7.26×
15Duke EnergyHome & Garden5.55×
16NASCARSports4.68×
17Speedway LLCFood & Beverages4.39×
18Formula OneSports3.91×
19Discount TireShopping3.15×
20AutoZoneCars & Mobility2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JR Motorsports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JR Motorsports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Convenience OrientationPREMIUM1.61×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JR Motorsports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
MindfulnessBALANCE0.57×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does JR Motorsports have in United States?

JR Motorsports has an estimated audience of 1,517,839 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of JR Motorsports fans?

34.3% of JR Motorsports fans are female, 65.7% are male, with an average age of 46.5 years.

03

Which brands do JR Motorsports fans like most?

JR Motorsports fans show strongest brand affinity for Kyle Busch (29.88×), Dale Earnhardt (34.03×), and Joe Gibbs Racing (36.47×) over the country average.

04

Where do JR Motorsports fans live in United States?

JR Motorsports fans in United States are most concentrated in North Carolina (reach ~200K), Florida (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do JR Motorsports fans also like?

Beyond JR Motorsports itself, the audience over-indexes on Dale Earnhardt (34.03×), Joe Gibbs Racing (36.47×), Daytona International Speedway (12.91×), and Richard Petty (29.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See JR Motorsports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JR Motorsports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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