JR Motorsports Audience in United States

JR Motorsports has an estimated audience of 1,523,585 people in United States. 34.3% are female, 65.7% are male, average age 46.5. Top regions: North Carolina, Florida, Pennsylvania. Top brand affinities: Indianapolis Motor Speedway, Dale Earnhardt, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average JR Motorsports fan in United States is 46.5 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Pennsylvania. Top brand affinities include Indianapolis Motor Speedway, Dale Earnhardt, Autism Awareness, with strongest over-indexing on Indianapolis Motor Speedway (34.35× the country average). Demographically, the JR Motorsports audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of JR Motorsports fans

Demographic split for JR Motorsports audience in United States
MetricValue
Female34.3%
Male65.7%
Average age46.5
Estimated audience size1,523,585

Audience persona

The typical JR Motorsports fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for JR Motorsports in United States
RegionReachAffinity
North Carolina203,6294.44×
Florida91,4240.89×
Pennsylvania65,0541.27×
Ohio64,0531.36×
Virginia63,0171.7×
Texas61,8940.47×
Georgia53,3441.14×
Tennessee50,9361.67×
South Carolina46,8992.05×
California44,1580.26×
New York43,9090.52×
Illinois43,8510.86×
Michigan38,4290.96×
Indiana37,8901.36×
Missouri34,8051.42×
Kentucky34,5761.81×
Wisconsin32,4081.41×
Iowa27,7302.21×
Alabama24,0571.13×
Maryland19,7620.75×
Minnesota17,8970.82×
New Jersey17,6700.46×
West Virginia17,3662.45×
Connecticut14,7940.97×
Oklahoma14,6330.86×
Massachusetts14,5490.48×
Louisiana14,5330.74×
Washington12,9150.42×
Arkansas12,3750.99×
Kansas11,9220.99×
Arizona11,7760.38×
Colorado10,9960.46×
Oregon9,1290.52×
Nebraska7,4320.97×
Maine7,1381.31×
New Hampshire7,0581.18×
Mississippi6,5380.52×
Nevada6,3840.43×
Utah5,3430.39×
Idaho4,0090.52×
South Dakota3,8791.1×
Delaware3,7200.89×
North Dakota3,6791.18×
Vermont3,1221.17×
Montana2,9600.7×
Rhode Island2,8010.58×
New Mexico2,7310.36×
Wyoming1,6610.74×
Washington, District of Columbia1,2980.28×
Hawaii1,2420.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JR Motorsports audience
BrandAffinityCategory
Indianapolis Motor Speedway34.35×Sports
Dale Earnhardt40.12×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
PSV Eindhoven49.82×Sports
Singer-songwriter5.51×Music & Radio
Kyle Busch33.62×Sports
Richard Petty31.79×Sports
MSN4.42×News
Income tax13.19×Business & Career
Staples (Canada)5.6×Business & Career
Daytona International Speedway12.61×Sports
Stop & Shop10.76×Shopping
Danica Patrick18.37×Sports
Deion Sanders8.88×Sports
Duke Energy8.78×Home & Garden
National Auto Sport Association17.69×Sports
Chuck Norris4.82×Movies & TV
Joe Gibbs Racing24.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JR Motorsports audience
TraitClusterScore
Risk AppetiteTHRILL1.4
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.24
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.12
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for JR Motorsports
CountryShare
United States92.1%
Canada3.2%
United Kingdom1.0%

See JR Motorsports audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does JR Motorsports have in United States?

JR Motorsports has an estimated audience of 1,523,585 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of JR Motorsports fans?

34.3% of JR Motorsports fans are female, 65.7% are male, with an average age of 46.5 years.

Which brands do JR Motorsports fans like most?

JR Motorsports fans show strongest brand affinity for Indianapolis Motor Speedway (34.35×), Dale Earnhardt (40.12×), and Autism Awareness (19.03×) over the country average.

Where do JR Motorsports fans live in United States?

JR Motorsports fans in United States are most concentrated in North Carolina (reach 203,629), Florida (reach 91,424), and Pennsylvania (reach 65,054). These three regions account for the largest share of the active audience.

What other brands do JR Motorsports fans also like?

Beyond JR Motorsports itself, the audience over-indexes on Dale Earnhardt (40.12×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JR Motorsports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.