Rascasse Audience Intelligence

Danica Patrick Audience in United States

A data profile of the people who buy, follow and care about Danica Patrick in United States — modelled from more than twelve digital signal sources. Danica Patrick has an estimated audience of 2,345,184 people in United States.

#16among Motorsport in United States#2177among Person in United States#1125in Sports

The average Danica Patrick fan in United States is 44.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ashford University, Kyle Busch, Kurt Busch, with strongest over-indexing on Ashford University (171.38× the country average).

Demographically, the Danica Patrick audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Danica Patrick fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Ashford University.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danica Patrick profile in United States.

Audience size
2.3M
in United States
Gender
19.4%♀
80.6% male
Age
44.7
average years
Country rank
#12534
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danica Patrick fans

19.4% are female, 80.6% are male, average age 44.7.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Danica Patrick audience in United States
MetricValue
Female19.4%
Male80.6%
Average age44.7
Estimated audience size2,345,184
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Danica Patrick audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3917%
40-4926%
50+34%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Danica Patrick audience comes from United States.

Worldwide audience distribution share by country for Danica Patrick
CountryShare
United States72.0%
Canada5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danica Patrick audience in United States is strongest.

Fig. 05

Top regions by affinity

Danica Patrick fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~70K1.58×
02Wisconsin~50K1.42×
03Iowa~30K1.38×
04Ohio~100K1.28×
05Michigan~80K1.27×
06West Virginia~10K1.27×
07North Dakota~6K1.21×
08Montana~8K1.16×
09Tennessee~60K1.15×
10Kentucky~30K1.13×
11New Hampshire~10K1.12×
12Pennsylvania~90K1.11×
13North Carolina~80K1.11×
14Arizona~60K1.11×
15South Carolina~40K1.10×
16South Dakota~6K1.10×
17Missouri~40K1.09×
18Nebraska~10K1.09×
19Kansas~20K1.08×
20Minnesota~40K1.07×
21Alabama~30K1.03×
22Maine~9K1.02×
23Illinois~80K1.01×
24Idaho~10K1.01×
25Oklahoma~30K1.00×
26Colorado~40K0.99×
27Connecticut~20K0.99×
28Vermont~4K0.98×
29Virginia~60K0.96×
30Arkansas~20K0.96×
31Delaware~6K0.91×
32Florida~100K0.89×
33Georgia~70K0.89×
34Oregon~20K0.89×
35Washington~40K0.88×
36New Mexico~10K0.87×
37Rhode Island~7K0.85×
38Mississippi~20K0.84×
39New Jersey~50K0.83×
40Massachusetts~40K0.83×
41Alaska~4K0.83×
42Utah~20K0.82×
43Nevada~20K0.80×
44Maryland~30K0.79×
45Louisiana~20K0.78×
46Texas~200K0.77×
47Washington, District of Columbia~6K0.76×
48New York~100K0.74×
49California~200K0.67×
50Hawaii~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Danica Patrick, United States
0.63×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danica Patrick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danica Patrick audience
#·InterestCategoryAffinity×
01Ashford UniversityBusiness & Career171.38×
02Alex BowmanSports58.53×
03Chip Ganassi RacingSports54.28×
04Becky HammonSports45.15×
05Chicagoland SpeedwaySports40.65×
06Kurt BuschSports38.88×
07Richard PettySports37.87×
08Joey LoganoSports35.85×
09Hendrick MotorsportsSports35.66×
10Homestead-Miami SpeedwaySports32.93×
11Chase ElliottSports31.77×
12Kyle LarsonSports30.43×
13Kimi AntonelliSports29.93×
14Kyle BuschSports27.78×
15Denny HamlinSports23.71×
16Dale EarnhardtSports19.80×
17IndyCarSports18.14×
18Indianapolis Motor SpeedwaySports16.59×
19Lewis HamiltonSports12.35×
20Lindsey VonnSports11.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danica Patrick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danica Patrick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Risk AppetiteTHRILL1.28×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danica Patrick audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.87×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danica Patrick have in United States?

Danica Patrick has an estimated audience of 2,345,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Danica Patrick fans?

19.4% of Danica Patrick fans are female, 80.6% are male, with an average age of 44.7 years.

03

Which brands do Danica Patrick fans like most?

Danica Patrick fans show strongest brand affinity for Ashford University (171.38×), Kyle Busch (27.78×), and Kurt Busch (38.88×) over the country average.

04

Where do Danica Patrick fans live in United States?

Danica Patrick fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Danica Patrick fans also like?

Beyond Danica Patrick itself, the audience over-indexes on Kyle Busch (27.78×), Kurt Busch (38.88×), Homestead-Miami Speedway (32.93×), and Alex Bowman (58.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Danica Patrick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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