Danica Patrick Audience in United States

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Danica Patrick has an estimated audience of 2,434,458 people in United States. 19.4% are female, 80.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Ashford University, Homestead-Miami Speedway, Alex Bowman, Chase Elliott, Hendrick Motorsports.

The average Danica Patrick fan in United States is 44.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ashford University, Homestead-Miami Speedway, Alex Bowman, with strongest over-indexing on Ashford University (171.38× the country average). Demographically, the Danica Patrick audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Danica Patrick fans

Demographic split for Danica Patrick audience in United States
MetricValue
Female19.4%
Male80.6%
Average age44.7
Estimated audience size2,434,458

Audience persona

The typical Danica Patrick fan in United States is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Ashford University.

Top regions in United States

Top regions ranked by reach for Danica Patrick in United States
RegionReachAffinity
California186,4740.7×
Texas169,2720.81×
Florida147,0410.89×
New York107,6130.79×
Ohio97,2191.3×
Pennsylvania94,0621.15×
Illinois84,5421.04×
North Carolina83,8881.15×
Michigan81,5741.28×
Georgia70,0120.93×
Indiana68,3461.54×
Virginia58,7020.99×
Tennessee57,7461.18×
Arizona56,5731.14×
New Jersey54,7530.88×
Wisconsin52,0601.42×
Washington44,2180.91×
Missouri43,6861.11×
Massachusetts41,3070.86×
South Carolina39,6561.08×
Colorado38,8431.01×
Minnesota38,2261.1×
Alabama35,1031.03×
Kentucky34,7331.14×
Maryland33,3760.8×
Iowa27,7631.38×
Oklahoma27,0921×
Oregon25,8630.93×
Louisiana25,0700.8×
Connecticut24,3151×
Kansas21,3181.11×
Arkansas19,3180.96×
Nevada18,4650.78×
Utah18,3520.84×
Mississippi15,8900.79×
West Virginia13,6711.21×
Nebraska13,0351.07×
Idaho12,4601.02×
New Hampshire10,8411.13×
New Mexico10,1010.83×
Maine8,5330.98×
Montana7,7311.14×
Rhode Island6,3020.81×
Hawaii6,2470.6×
South Dakota5,7841.03×
Delaware5,6290.84×
Washington, District of Columbia5,5660.76×
North Dakota5,3761.08×
Vermont4,0210.94×
Alaska3,8980.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danica Patrick audience
BrandAffinityCategory
Ashford University171.38×Business & Career
Homestead-Miami Speedway32.93×Sports
Alex Bowman58.53×Sports
Chase Elliott31.77×Sports
Hendrick Motorsports35.66×Sports
Kyle Larson30.43×Sports
Richard Petty37.87×Sports
Kimi Antonelli29.93×Sports
Lindsey Vonn11.94×Sports
Chip Ganassi Racing54.28×Sports
Dale Earnhardt19.8×Sports
Joey Logano35.85×Sports
Indianapolis Motor Speedway16.59×Sports
Chicagoland Speedway40.65×Sports
Denny Hamlin23.71×Sports
Kyle Busch27.78×Sports
IndyCar18.14×Sports
Daytona International Speedway12.39×Sports
Lewis Hamilton12.35×Sports
Jeff Gordon29.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danica Patrick audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Need for SecurityCONSERVATISM1.29
Price SensitivityPREMIUM1.21
Convenience OrientationPREMIUM1.2
Career OrientationPOWER1.17
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Danica Patrick
CountryShare
United States70.2%
United Kingdom6.6%
Canada5.8%

See Danica Patrick audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Danica Patrick have in United States?

Danica Patrick has an estimated audience of 2,434,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Danica Patrick fans?

19.4% of Danica Patrick fans are female, 80.6% are male, with an average age of 44.7 years.

Which brands do Danica Patrick fans like most?

Danica Patrick fans show strongest brand affinity for Ashford University (171.38×), Homestead-Miami Speedway (32.93×), and Alex Bowman (58.53×) over the country average.

Where do Danica Patrick fans live in United States?

Danica Patrick fans in United States are most concentrated in California (reach 186,474), Texas (reach 169,272), and Florida (reach 147,041). These three regions account for the largest share of the active audience.

What other brands do Danica Patrick fans also like?

Beyond Danica Patrick itself, the audience over-indexes on Homestead-Miami Speedway (32.93×), Alex Bowman (58.53×), Chase Elliott (31.77×), and Hendrick Motorsports (35.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danica Patrick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.