Kimi Antonelli Audience in United States

Kimi Antonelli has an estimated audience of 1,721,186 people in United States. 24.9% are female, 75.1% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Daniel Ricciardo, Fernando Alonso, Diabetes mellitus awareness, Valtteri Bottas.

The average Kimi Antonelli fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Daniel Ricciardo, Fernando Alonso, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Kimi Antonelli audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Kimi Antonelli fans

Demographic split for Kimi Antonelli audience in United States
MetricValue
Female24.9%
Male75.1%
Average age35.6
Estimated audience size1,721,186

Audience persona

The typical Kimi Antonelli fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kimi Antonelli in United States
RegionReachAffinity
California281,3261.49×
Texas200,4031.35×
Florida171,6911.47×
New York122,7731.28×
Illinois65,2421.14×
Pennsylvania59,2611.02×
North Carolina58,8791.14×
New Jersey57,8291.32×
Georgia57,1931.08×
Virginia51,6751.23×
Washington50,9101.47×
Massachusetts50,4721.49×
Ohio48,3030.91×
Michigan43,0170.96×
Arizona39,4141.12×
Colorado37,9171.4×
Indiana33,1941.06×
Tennessee31,4070.91×
Maryland28,3810.96×
Wisconsin25,1450.97×
Minnesota25,1341.02×
Missouri23,9980.86×
Oregon23,6231.2×
Connecticut22,6021.31×
South Carolina22,3720.86×
Utah20,2661.31×
Nevada19,0221.14×
Alabama16,0590.67×
Kentucky15,5950.72×
Louisiana14,6640.66×
Oklahoma14,2330.74×
Kansas12,0270.89×
Iowa11,0970.78×
Arkansas9,4070.66×
Idaho8,3260.96×
Washington, District of Columbia8,2641.6×
Hawaii7,4891.01×
New Hampshire7,4671.1×
Nebraska6,8680.8×
Mississippi6,5140.46×
New Mexico6,3000.73×
Maine5,5320.9×
Rhode Island5,2070.95×
West Virginia4,6450.58×
Delaware4,0440.85×
Montana3,8420.8×
Vermont3,1521.04×
Alaska2,6720.73×
South Dakota2,6330.66×
North Dakota2,0850.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kimi Antonelli audience
BrandAffinityCategory
Autism Awareness19.03×Health
Daniel Ricciardo70.09×Sports
Fernando Alonso59.47×Sports
Diabetes mellitus awareness12.48×Health
Valtteri Bottas87.29×Sports
Max Verstappen22.42×Sports
Sergio Pérez73.07×Sports
Microblogging12.67×Technology & Electronics
Lewis Hamilton17.35×Sports
Singer-songwriter5.51×Music & Radio
Danica Patrick22.32×Sports
Income tax13.19×Business & Career
Ayrton Senna38.05×Sports
Pierre Gasly55.31×Sports
Speedway LLC9.04×Food & Beverages
Richard Petty27.81×Sports
Hockenheimring124.92×Sports
Texas Motor Speedway30.96×Sports
Daytona International Speedway11.38×Sports
Škoda Auto19.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kimi Antonelli audience
TraitClusterScore
Risk AppetiteTHRILL2.11
PatriotismCONSERVATISM1.63
Family OrientationCONSERVATISM1.63
Luxury OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.4
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Kimi Antonelli
CountryShare
Italy21.9%
United States12.8%
United Kingdom7.0%

See Kimi Antonelli audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Kimi Antonelli have in United States?

Kimi Antonelli has an estimated audience of 1,721,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Kimi Antonelli fans?

24.9% of Kimi Antonelli fans are female, 75.1% are male, with an average age of 35.6 years.

Which brands do Kimi Antonelli fans like most?

Kimi Antonelli fans show strongest brand affinity for Autism Awareness (19.03×), Daniel Ricciardo (70.09×), and Fernando Alonso (59.47×) over the country average.

Where do Kimi Antonelli fans live in United States?

Kimi Antonelli fans in United States are most concentrated in California (reach 281,326), Texas (reach 200,403), and Florida (reach 171,691). These three regions account for the largest share of the active audience.

What other brands do Kimi Antonelli fans also like?

Beyond Kimi Antonelli itself, the audience over-indexes on Daniel Ricciardo (70.09×), Fernando Alonso (59.47×), Diabetes mellitus awareness (12.48×), and Valtteri Bottas (87.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimi Antonelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.