Rascasse Audience Intelligence

Kimi Antonelli Audience in United States

A data profile of the people who buy, follow and care about Kimi Antonelli in United States — modelled from more than twelve digital signal sources. Kimi Antonelli has an estimated audience of 1,961,118 people in United States.

#20among Motorsport in United States#2650among Person in United States#1298in Sports

The average Kimi Antonelli fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Valtteri Bottas, Daniel Ricciardo, Fernando Alonso, with strongest over-indexing on Valtteri Bottas (103.85× the country average).

Demographically, the Kimi Antonelli audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kimi Antonelli fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Valtteri Bottas.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kimi Antonelli profile in United States.

Audience size
2M
in United States
Gender
25.0%♀
75.0% male
Age
36.0
average years
Country rank
#14459
Person in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kimi Antonelli fans

25.0% are female, 75.0% are male, average age 36.0.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Kimi Antonelli audience in United States
MetricValue
Female25.0%
Male75.0%
Average age36.0
Estimated audience size1,961,118
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Kimi Antonelli audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Kimi Antonelli audience comes from United States.

Worldwide audience distribution share by country for Kimi Antonelli
CountryShare
Italy20.5%
United States12.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kimi Antonelli audience in United States is strongest.

Fig. 05

Top regions by affinity

Kimi Antonelli fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.57×
02California~300K1.41×
03Washington~50K1.36×
04Florida~200K1.32×
05Massachusetts~40K1.30×
06Connecticut~20K1.29×
07Colorado~30K1.27×
08Texas~200K1.26×
09New Hampshire~9K1.26×
10Nevada~20K1.25×
11New Jersey~50K1.20×
12Oregon~20K1.20×
13Virginia~50K1.19×
14Washington, District of Columbia~6K1.18×
15Arizona~40K1.14×
16New York~100K1.10×
17Vermont~3K1.07×
18North Carolina~60K1.06×
19Idaho~9K1.06×
20Illinois~60K1.05×
21Georgia~50K1.03×
22Wisconsin~30K1.03×
23Indiana~30K1.01×
24Minnesota~20K0.99×
25Rhode Island~5K0.98×
26Maryland~30K0.97×
27Hawaii~7K0.97×
28Pennsylvania~60K0.96×
29Montana~5K0.96×
30Alaska~3K0.93×
31Kansas~10K0.92×
32Ohio~50K0.91×
33Nebraska~8K0.90×
34Michigan~40K0.89×
35Tennessee~30K0.88×
36Maine~5K0.88×
37South Carolina~20K0.86×
38Missouri~20K0.85×
39Delaware~4K0.85×
40Oklahoma~20K0.84×
41North Dakota~3K0.82×
42Arkansas~10K0.80×
43South Dakota~3K0.80×
44Kentucky~20K0.78×
45Iowa~10K0.78×
46New Mexico~7K0.76×
47Alabama~20K0.75×
48West Virginia~6K0.70×
49Louisiana~20K0.68×
50Mississippi~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Kimi Antonelli, United States
0.60×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kimi Antonelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kimi Antonelli audience
#·InterestCategoryAffinity×
01HockenheimringSports142.80×
02Valtteri BottasSports103.85×
03Sergio PérezSports88.01×
04Daniel RicciardoSports77.96×
05Fernando AlonsoSports65.01×
06Pierre GaslySports53.70×
07Ayrton SennaSports45.34×
08Circuit de Spa-FrancorchampsSports45.13×
09Richard PettySports42.37×
10Circuit de MonacoSports40.82×
11Carlos SainzSports31.39×
12Michael SchumacherSports30.28×
13Danica PatrickSports29.93×
14Max VerstappenSports24.03×
15Charles LeclercSports19.37×
16Ice Hockey World ChampionshipsSports15.22×
17Lewis HamiltonSports12.67×
18Speedway LLCFood & Beverages12.61×
19Kyle BuschSports12.17×
20Daytona International SpeedwaySports11.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kimi Antonelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kimi Antonelli audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Risk AppetiteTHRILL2.01×
Price SensitivityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kimi Antonelli audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kimi Antonelli have in United States?

Kimi Antonelli has an estimated audience of 1,961,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kimi Antonelli fans?

25.0% of Kimi Antonelli fans are female, 75.0% are male, with an average age of 36.0 years.

03

Which brands do Kimi Antonelli fans like most?

Kimi Antonelli fans show strongest brand affinity for Valtteri Bottas (103.85×), Daniel Ricciardo (77.96×), and Fernando Alonso (65.01×) over the country average.

04

Where do Kimi Antonelli fans live in United States?

Kimi Antonelli fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kimi Antonelli fans also like?

Beyond Kimi Antonelli itself, the audience over-indexes on Daniel Ricciardo (77.96×), Fernando Alonso (65.01×), Sergio Pérez (88.01×), and Max Verstappen (24.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Kimi Antonelli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kimi Antonelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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