Rascasse Audience Intelligence

Kyle Larson Audience in United States

A data profile of the people who buy, follow and care about Kyle Larson in United States — modelled from more than twelve digital signal sources. Kyle Larson has an estimated audience of 1,507,030 people in United States.

#30among Motorsport in United States#3549among Person in United States#1602in Sports

The average Kyle Larson fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, North Carolina, Florida.

Top brand affinities include Kyle Busch, Richard Petty, Daytona International Speedway, with strongest over-indexing on Kyle Busch (43.79× the country average).

Demographically, the Kyle Larson audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kyle Larson fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kyle Larson profile in United States.

Audience size
1.5M
in United States
Gender
19.9%♀
80.1% male
Age
43.9
average years
Country rank
#17706
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kyle Larson fans

19.9% are female, 80.1% are male, average age 43.9.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Kyle Larson audience in United States
MetricValue
Female19.9%
Male80.1%
Average age43.9
Estimated audience size1,507,030
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Kyle Larson audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3915%
40-4924%
50+34%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Kyle Larson audience comes from United States.

Worldwide audience distribution share by country for Kyle Larson
CountryShare
United States89.1%
Canada3.5%
Brazil1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kyle Larson audience in United States is strongest.

Fig. 05

Top regions by affinity

Kyle Larson fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~90K2.52×
02Iowa~40K2.32×
03West Virginia~20K2.21×
04South Dakota~9K1.95×
05North Carolina~100K1.88×
06South Carolina~50K1.60×
07Kansas~30K1.60×
08North Dakota~6K1.55×
09Tennessee~60K1.44×
10Pennsylvania~90K1.35×
11Kentucky~30K1.31×
12Ohio~80K1.28×
13Nebraska~10K1.26×
14Alabama~30K1.18×
15Missouri~40K1.17×
16Virginia~60K1.16×
17Wisconsin~30K1.15×
18Delaware~6K1.09×
19Maine~7K1.03×
20Vermont~4K1.00×
21New Hampshire~8K0.99×
22Oklahoma~20K0.97×
23Michigan~50K0.95×
24Georgia~60K0.94×
25Mississippi~10K0.91×
26Minnesota~30K0.88×
27Arkansas~10K0.84×
28Montana~5K0.83×
29Idaho~8K0.82×
30Illinois~50K0.81×
31Florida~100K0.79×
32Arizona~30K0.76×
33Nevada~10K0.76×
34Alaska~3K0.66×
35Oregon~10K0.64×
36Connecticut~10K0.61×
37Louisiana~20K0.60×
38Utah~10K0.60×
39Maryland~20K0.59×
40New Mexico~6K0.58×
41California~100K0.57×
42Hawaii~5K0.57×
43Rhode Island~4K0.56×
44New York~60K0.54×
45Colorado~20K0.53×
46Washington~20K0.52×
47New Jersey~30K0.50×
48Texas~80K0.47×
49Washington, District of Columbia~3K0.46×
50Massachusetts~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Kyle Larson, United States
0.41×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kyle Larson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kyle Larson audience
#·InterestCategoryAffinity×
01Richard PettySports83.54×
02Kyle BuschSports43.79×
03Auto Club SpeedwaySports41.48×
04Texas Motor SpeedwaySports35.94×
05Joe Gibbs RacingSports33.33×
06Dale EarnhardtSports32.39×
07Danica PatrickSports30.43×
08Michael SchumacherSports25.92×
09Sim racingGames25.16×
10Daytona International SpeedwaySports24.15×
11Max VerstappenSports18.53×
12Washington NationalsSports15.67×
13Indianapolis Motor SpeedwaySports14.11×
14Lewis HamiltonSports8.97×
15FedExBusiness & Career7.93×
16NASCARSports7.73×
17Weather forecastingHome & Garden6.56×
18Racing gamesGames6.11×
19Solar energyHome & Garden5.08×
20Discount TireShopping4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kyle Larson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kyle Larson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
Convenience OrientationPREMIUM2.35×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kyle Larson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kyle Larson have in United States?

Kyle Larson has an estimated audience of 1,507,030 people in United States, concentrated in California and North Carolina.

02

What is the gender split and age of Kyle Larson fans?

19.9% of Kyle Larson fans are female, 80.1% are male, with an average age of 43.9 years.

03

Which brands do Kyle Larson fans like most?

Kyle Larson fans show strongest brand affinity for Kyle Busch (43.79×), Richard Petty (83.54×), and Daytona International Speedway (24.15×) over the country average.

04

Where do Kyle Larson fans live in United States?

Kyle Larson fans in United States are most concentrated in California (reach ~100K), North Carolina (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kyle Larson fans also like?

Beyond Kyle Larson itself, the audience over-indexes on Richard Petty (83.54×), Daytona International Speedway (24.15×), Dale Earnhardt (32.39×), and Danica Patrick (30.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Larson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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