Kyle Larson Audience in United States

Kyle Larson logo

Kyle Larson has an estimated audience of 2,008,168 people in United States. 19.9% are female, 80.1% are male, average age 43.9. Top regions: California, North Carolina, Florida. Top brand affinities: Keith Stanfield, Tezz, MK, The Devil's Rejects, Israel.

The average Kyle Larson fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, North Carolina, Florida. Top brand affinities include Keith Stanfield, Tezz, MK, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Kyle Larson audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Kyle Larson fans

Demographic split for Kyle Larson audience in United States
MetricValue
Female19.9%
Male80.1%
Average age43.9
Estimated audience size2,008,168

Audience persona

The typical Kyle Larson fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Kyle Larson in United States
RegionReachAffinity
California125,8440.57×
North Carolina118,0451.95×
Florida114,4260.84×
Indiana106,5072.9×
Pennsylvania93,0431.38×
Texas86,2340.5×
Ohio84,6591.37×
New York61,8380.55×
Georgia61,4170.99×
Illinois60,4540.9×
Virginia58,6861.2×
Tennessee58,0701.44×
Michigan53,5821.02×
South Carolina50,0401.66×
Missouri38,8271.2×
Iowa38,6972.34×
Wisconsin36,0841.19×
Kentucky33,2761.32×
Alabama32,0721.14×
Arizona29,6610.72×
Minnesota25,9150.9×
New Jersey25,8540.51×
Washington22,2100.55×
Oklahoma21,7020.97×
Kansas21,0911.33×
Maryland20,1840.58×
West Virginia18,8932.02×
Colorado16,7220.53×
Massachusetts16,0970.41×
Oregon15,2800.66×
Louisiana14,4240.56×
Mississippi14,4230.87×
Nevada14,0870.73×
Arkansas13,3460.81×
Connecticut12,0460.6×
Nebraska12,0131.19×
Utah10,3000.57×
South Dakota8,9211.92×
Idaho7,2980.72×
New Hampshire7,2320.91×
North Dakota6,7041.63×
Maine6,5270.91×
Delaware5,6461.02×
New Mexico5,3280.53×
Hawaii4,6480.54×
Montana4,3180.77×
Vermont3,2740.93×
Rhode Island2,8920.45×
Wyoming2,3780.8×
Washington, District of Columbia2,3530.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyle Larson audience
BrandAffinityCategory
Keith Stanfield37.23×Movies & TV
Tezz16.13×Movies & TV
MK9.2×Music & Radio
The Devil's Rejects20×Movies & TV
Israel3.63×Travel & Leisure
Minnesota2.45×Travel & Leisure
Alaska2.19×Travel & Leisure
Vocal harmony4.79×Music & Radio
Goose (band)6.46×Pets & Animals
Sinaloa3.64×Travel & Leisure
Pillow1.99×Home & Garden
Nebraska2.35×Travel & Leisure
Hipster7.51×Politics & Society
Hog Hunting2.57×Sports
Grinch2.84×Movies & TV
Riedel (glass manufacturer)18.15×Home & Garden
edureka25.25×Business & Career
Governor of Michigan5.09×Politics & Society
Kidd Kraddick19.32×Music & Radio
Nebraska Cornhuskers football2.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyle Larson audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Need for SecurityCONSERVATISM1.36
Risk AppetiteTHRILL1.33
Convenience OrientationPREMIUM1.33
IndividualismJOY1.1
Career OrientationPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Kyle Larson
CountryShare
United States90.6%
Canada3.2%
Brazil0.9%

See Kyle Larson audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Kyle Larson have in United States?

Kyle Larson has an estimated audience of 2,008,168 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Kyle Larson fans?

19.9% of Kyle Larson fans are female, 80.1% are male, with an average age of 43.9 years.

Which brands do Kyle Larson fans like most?

Kyle Larson fans show strongest brand affinity for Keith Stanfield (37.23×), Tezz (16.13×), and MK (9.2×) over the country average.

Where do Kyle Larson fans live in United States?

Kyle Larson fans in United States are most concentrated in California (reach 125,844), North Carolina (reach 118,045), and Florida (reach 114,426). These three regions account for the largest share of the active audience.

What other brands do Kyle Larson fans also like?

Beyond Kyle Larson itself, the audience over-indexes on Tezz (16.13×), MK (9.2×), The Devil's Rejects (20×), and Israel (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Larson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.