Rascasse Audience Intelligence

Auto Club Speedway Audience in United States

A data profile of the people who buy, follow and care about Auto Club Speedway in United States — modelled from more than twelve digital signal sources. Auto Club Speedway has an estimated audience of 572,356 people in United States.

#18among Racecourse in United States#3439among POI in United States#3243in Sports

The average Auto Club Speedway fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kyle Busch, Homestead-Miami Speedway, New Hampshire Motor Speedway, with strongest over-indexing on Kyle Busch (18.21× the country average).

Demographically, the Auto Club Speedway audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto Club Speedway fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto Club Speedway profile in United States.

Audience size
572K
in United States
Gender
21.2%♀
78.8% male
Age
40.4
average years
Country rank
#33786
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto Club Speedway fans

21.2% are female, 78.8% are male, average age 40.4.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Auto Club Speedway audience in United States
MetricValue
Female21.2%
Male78.8%
Average age40.4
Estimated audience size572,356
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Auto Club Speedway audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4923%
50+23%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Auto Club Speedway audience comes from United States.

Worldwide audience distribution share by country for Auto Club Speedway
CountryShare
United States57.1%
Malaysia6.8%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto Club Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto Club Speedway fans by region: top regions in United States
#RegionReachAffinity×
01California~300K5.23×
02North Carolina~20K1.42×
03Indiana~10K1.27×
04Iowa~6K1.21×
05West Virginia~3K1.17×
06Tennessee~10K1.11×
07South Carolina~10K1.11×
08Nevada~6K1.10×
09Arizona~10K1.07×
10Virginia~10K1.06×
11South Dakota~1K1.05×
12Vermont~1K1.05×
13Kentucky~7K1.04×
14New Hampshire~2K1.04×
15North Dakota~1K1.04×
16Wisconsin~9K1.03×
17Alaska~1K1.03×
18Ohio~20K1.00×
19Kansas~5K1.00×
20Alabama~8K0.98×
21Nebraska~3K0.98×
22Delaware~2K0.98×
23Pennsylvania~20K0.97×
24Idaho~3K0.97×
25Maine~2K0.97×
26Montana~2K0.97×
27Michigan~10K0.95×
28Missouri~9K0.95×
29Arkansas~4K0.93×
30Rhode Island~2K0.93×
31Georgia~20K0.92×
32Oklahoma~6K0.92×
33Mississippi~4K0.92×
34Hawaii~2K0.91×
35Oregon~6K0.89×
36Washington, District of Columbia~2K0.89×
37Utah~4K0.88×
38New Mexico~3K0.88×
39Connecticut~5K0.87×
40Washington~10K0.84×
41Minnesota~7K0.83×
42Louisiana~6K0.83×
43Illinois~20K0.81×
44Colorado~7K0.80×
45Maryland~8K0.77×
46Florida~30K0.76×
47Massachusetts~8K0.73×
48New Jersey~10K0.71×
49Texas~30K0.65×
50New York~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Auto Club Speedway, United States
0.64×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto Club Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto Club Speedway audience
#·InterestCategoryAffinity×
01Kentucky SpeedwaySports83.73×
02Dover International SpeedwaySports80.06×
03New Hampshire Motor SpeedwaySports74.56×
04Kansas SpeedwaySports74.30×
05Chicagoland SpeedwaySports62.88×
06Martinsville SpeedwayBrand56.62×
07Brad KeselowskiSports53.80×
08Charlotte Motor SpeedwaySports53.09×
09Michigan International SpeedwaySports51.91×
10Darlington RacewaySports50.11×
11Homestead-Miami SpeedwaySports46.97×
12Las Vegas Motor SpeedwaySports44.29×
13Kyle LarsonSports41.48×
14Richard PettySports35.87×
15Bristol Motor SpeedwaySports29.76×
16Kimi AntonelliSports25.20×
17Denny HamlinSports21.49×
18Kyle BuschSports18.21×
19Daytona International SpeedwaySports16.76×
20American Automobile AssociationCars & Mobility12.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto Club Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto Club Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.46×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto Club Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
CreativityOPEN0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto Club Speedway have in United States?

Auto Club Speedway has an estimated audience of 572,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auto Club Speedway fans?

21.2% of Auto Club Speedway fans are female, 78.8% are male, with an average age of 40.4 years.

03

Which brands do Auto Club Speedway fans like most?

Auto Club Speedway fans show strongest brand affinity for Kyle Busch (18.21×), Homestead-Miami Speedway (46.97×), and New Hampshire Motor Speedway (74.56×) over the country average.

04

Where do Auto Club Speedway fans live in United States?

Auto Club Speedway fans in United States are most concentrated in California (reach ~300K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Auto Club Speedway fans also like?

Beyond Auto Club Speedway itself, the audience over-indexes on Homestead-Miami Speedway (46.97×), New Hampshire Motor Speedway (74.56×), Charlotte Motor Speedway (53.09×), and Chicagoland Speedway (62.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Auto Club Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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