Auto Club Speedway Audience in United States

Auto Club Speedway logo

Auto Club Speedway has an estimated audience of 572,356 people in United States. 21.2% are female, 78.8% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Homestead-Miami Speedway, New Hampshire Motor Speedway, Kyle Larson, Charlotte Motor Speedway, Chicagoland Speedway.

The average Auto Club Speedway fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Homestead-Miami Speedway, New Hampshire Motor Speedway, Kyle Larson, with strongest over-indexing on Homestead-Miami Speedway (46.97× the country average). Demographically, the Auto Club Speedway audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Auto Club Speedway fans

Demographic split for Auto Club Speedway audience in United States
MetricValue
Female21.2%
Male78.8%
Average age40.4
Estimated audience size572,356

Audience persona

The typical Auto Club Speedway fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Homestead-Miami Speedway.

Top regions in United States

Top regions ranked by reach for Auto Club Speedway in United States
RegionReachAffinity
California309,2854.91×
Texas30,3120.62×
Florida29,3400.76×
North Carolina26,5391.54×
Pennsylvania20,2851.05×
Ohio18,9711.08×
New York18,2790.57×
Georgia16,9680.96×
Virginia16,3721.17×
Illinois15,5810.82×
Indiana15,2151.46×
Michigan14,9441×
Tennessee13,7751.2×
Arizona12,8221.1×
South Carolina10,2071.19×
Washington9,4460.82×
Wisconsin9,0281.05×
New Jersey8,8330.61×
Missouri8,1860.89×
Kentucky7,6921.07×
Alabama7,4460.93×
Nevada7,0611.28×
Iowa6,7011.42×
Massachusetts6,6930.59×
Minnesota5,7850.71×
Oregon5,6110.86×
Colorado5,5730.62×
Maryland5,5130.56×
Oklahoma5,3240.84×
Kansas4,0760.9×
Louisiana3,8260.52×
Connecticut3,8150.66×
Utah3,8030.74×
West Virginia3,7671.41×
Arkansas3,5910.76×
Mississippi3,5200.75×
Nebraska3,0401.06×
Idaho2,7830.97×
New Hampshire2,4831.1×
Maine1,9680.96×
South Dakota1,4791.12×
New Mexico1,4690.51×
Hawaii1,4240.58×
North Dakota1,3501.15×
Montana1,3110.83×
Delaware1,3040.83×
Alaska1,2891.05×
Rhode Island1,1130.61×
Vermont1,0951.09×
Wyoming1,0451.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto Club Speedway audience
BrandAffinityCategory
Homestead-Miami Speedway46.97×Sports
New Hampshire Motor Speedway74.56×Sports
Kyle Larson41.48×Sports
Charlotte Motor Speedway53.09×Sports
Chicagoland Speedway62.88×Sports
Kansas Speedway74.3×Sports
Michigan International Speedway51.91×Sports
Daytona International Speedway16.76×Sports
Dover International Speedway80.06×Sports
Richard Petty35.87×Sports
Kentucky Speedway83.73×Sports
Brad Keselowski53.8×Sports
Martinsville Speedway56.62×
Kimi Antonelli25.2×Sports
Denny Hamlin21.49×Sports
Las Vegas Motor Speedway44.29×Sports
Bristol Motor Speedway29.76×Sports
Darlington Raceway50.11×Sports
American Automobile Association12.12×Cars & Mobility
Iowa Speedway86.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto Club Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Need for SecurityCONSERVATISM1.56
Luxury OrientationPREMIUM1.53
Family OrientationCONSERVATISM1.4
Urban LifestyleOPEN1.35
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Auto Club Speedway
CountryShare
United States57.1%
Malaysia6.8%
Italy5.5%

See Auto Club Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Auto Club Speedway have in United States?

Auto Club Speedway has an estimated audience of 572,356 people in United States, concentrated in California and Texas.

What is the gender split and age of Auto Club Speedway fans?

21.2% of Auto Club Speedway fans are female, 78.8% are male, with an average age of 40.4 years.

Which brands do Auto Club Speedway fans like most?

Auto Club Speedway fans show strongest brand affinity for Homestead-Miami Speedway (46.97×), New Hampshire Motor Speedway (74.56×), and Kyle Larson (41.48×) over the country average.

Where do Auto Club Speedway fans live in United States?

Auto Club Speedway fans in United States are most concentrated in California (reach 309,285), Texas (reach 30,312), and Florida (reach 29,340). These three regions account for the largest share of the active audience.

What other brands do Auto Club Speedway fans also like?

Beyond Auto Club Speedway itself, the audience over-indexes on New Hampshire Motor Speedway (74.56×), Kyle Larson (41.48×), Charlotte Motor Speedway (53.09×), and Chicagoland Speedway (62.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto Club Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.