Rascasse Audience Intelligence

Charlotte Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about Charlotte Motor Speedway in United States — modelled from more than twelve digital signal sources. Charlotte Motor Speedway has an estimated audience of 1,212,499 people in United States.

#7among Racecourse in United States#1795among POI in United States#1909in Sports

The average Charlotte Motor Speedway fan in United States is 42.9 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Florida.

Top brand affinities include Kyle Busch, Daytona International Speedway, Richard Petty, with strongest over-indexing on Kyle Busch (28.16× the country average).

Demographically, the Charlotte Motor Speedway audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlotte Motor Speedway fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte Motor Speedway profile in United States.

Audience size
1.2M
in United States
Gender
26.1%♀
73.9% male
Age
42.9
average years
Country rank
#20734
POI in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlotte Motor Speedway fans

26.1% are female, 73.9% are male, average age 42.9.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Charlotte Motor Speedway audience in United States
MetricValue
Female26.1%
Male73.9%
Average age42.9
Estimated audience size1,212,499
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Charlotte Motor Speedway audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Charlotte Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for Charlotte Motor Speedway
CountryShare
United States66.9%
Thailand4.4%
Malaysia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlotte Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~600K15.23×
02South Carolina~90K5.12×
03West Virginia~10K2.16×
04Virginia~40K1.43×
05Tennessee~30K1.21×
06Arizona~30K1.13×
07Indiana~20K1.08×
08Georgia~40K1.00×
09Kentucky~10K0.93×
10Maine~4K0.90×
11Vermont~2K0.90×
12Ohio~30K0.88×
13Delaware~3K0.87×
14Pennsylvania~30K0.81×
15Alabama~10K0.81×
16Iowa~8K0.81×
17New Hampshire~4K0.80×
18South Dakota~2K0.77×
19Wisconsin~10K0.74×
20North Dakota~2K0.74×
21Alaska~2K0.71×
22Michigan~20K0.67×
23Montana~2K0.67×
24Nebraska~4K0.66×
25Rhode Island~2K0.63×
26Connecticut~8K0.62×
27Mississippi~6K0.62×
28Kansas~6K0.62×
29Hawaii~3K0.61×
30Maryland~10K0.60×
31Missouri~10K0.60×
32Florida~50K0.59×
33Arkansas~6K0.58×
34Idaho~4K0.58×
35Washington, District of Columbia~2K0.57×
36Minnesota~9K0.53×
37Oklahoma~7K0.53×
38New Mexico~3K0.53×
39New York~30K0.48×
40Louisiana~7K0.48×
41Nevada~5K0.47×
42Illinois~20K0.44×
43Oregon~6K0.44×
44New Jersey~10K0.43×
45Colorado~8K0.43×
46Utah~5K0.43×
47Massachusetts~10K0.41×
48Washington~9K0.35×
49Texas~30K0.31×
50California~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Charlotte Motor Speedway, United States
0.23×1.00×15.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte Motor Speedway audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports53.09×
02Richard PettySports50.25×
03Texas Motor SpeedwaySports31.92×
04Kyle BuschSports28.16×
05Dale EarnhardtSports23.45×
06Daytona International SpeedwaySports22.89×
07Joe Gibbs RacingSports21.87×
08Brain fitnessHealth16.80×
09Daytona 500Sports16.12×
10Danica PatrickSports14.66×
11Indianapolis Motor SpeedwaySports10.99×
12Max VerstappenSports9.01×
13Lewis HamiltonSports7.30×
14Speedway LLCFood & Beverages6.53×
15Ski resortTravel & Leisure6.16×
16NASCARSports5.50×
17Formula OneSports4.91×
18FedExBusiness & Career4.12×
19Solar energyHome & Garden3.60×
20AutoZoneCars & Mobility2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Convenience OrientationPREMIUM1.96×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte Motor Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Healthy LifestyleBALANCE0.67×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlotte Motor Speedway have in United States?

Charlotte Motor Speedway has an estimated audience of 1,212,499 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Charlotte Motor Speedway fans?

26.1% of Charlotte Motor Speedway fans are female, 73.9% are male, with an average age of 42.9 years.

03

Which brands do Charlotte Motor Speedway fans like most?

Charlotte Motor Speedway fans show strongest brand affinity for Kyle Busch (28.16×), Daytona International Speedway (22.89×), and Richard Petty (50.25×) over the country average.

04

Where do Charlotte Motor Speedway fans live in United States?

Charlotte Motor Speedway fans in United States are most concentrated in North Carolina (reach ~600K), South Carolina (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte Motor Speedway fans also like?

Beyond Charlotte Motor Speedway itself, the audience over-indexes on Daytona International Speedway (22.89×), Richard Petty (50.25×), Dale Earnhardt (23.45×), and Auto Club Speedway (53.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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