Charlotte Motor Speedway Audience in United States

Charlotte Motor Speedway logo

Charlotte Motor Speedway has an estimated audience of 1,212,499 people in United States. 26.1% are female, 73.9% are male, average age 42.9. Top regions: North Carolina, South Carolina, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Daytona International Speedway, Dale Earnhardt, Microblogging.

The average Charlotte Motor Speedway fan in United States is 42.9 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Daytona International Speedway, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Charlotte Motor Speedway audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Charlotte Motor Speedway fans

Demographic split for Charlotte Motor Speedway audience in United States
MetricValue
Female26.1%
Male73.9%
Average age42.9
Estimated audience size1,212,499

Audience persona

The typical Charlotte Motor Speedway fan in United States is more male, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Charlotte Motor Speedway in United States
RegionReachAffinity
North Carolina519,38414.24×
South Carolina103,2555.66×
Florida50,9540.62×
Virginia47,8221.62×
Georgia41,9531.12×
Pennsylvania33,5370.82×
Ohio33,3590.89×
Texas33,0980.32×
New York32,6700.48×
Tennessee31,6931.3×
California30,0580.23×
Indiana26,6771.2×
Arizona26,4421.07×
Michigan21,6920.68×
Illinois18,2050.45×
Kentucky13,6030.89×
New Jersey13,5850.44×
Wisconsin13,4010.73×
Alabama13,0890.77×
Maryland12,8770.62×
West Virginia12,8502.28×
Missouri10,5280.54×
Minnesota8,9650.52×
Massachusetts8,8150.37×
Colorado7,9220.41×
Iowa7,8510.79×
Washington7,6050.31×
Connecticut6,9640.57×
Oklahoma6,1370.46×
Louisiana5,8640.38×
Kansas5,3860.56×
Mississippi5,1260.51×
Oregon5,0340.36×
Arkansas4,9150.49×
Nevada4,2320.36×
Nebraska3,6020.59×
New Hampshire3,3170.69×
Maine3,2010.74×
Utah3,1200.29×
Delaware2,4640.74×
Idaho2,4070.4×
New Mexico1,7600.29×
Rhode Island1,7040.44×
Washington, District of Columbia1,6200.44×
South Dakota1,5950.57×
Vermont1,5550.73×
Montana1,5490.46×
North Dakota1,2300.49×
Wyoming1,0020.56×
Hawaii9100.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlotte Motor Speedway audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Daytona International Speedway21.26×Sports
Dale Earnhardt26.29×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kyle Busch30.14×Sports
Lewis Hamilton14.39×Sports
Texas Motor Speedway36.09×Sports
Kia Sportage23.95×Cars & Mobility
Income tax13.19×Business & Career
Speedway47.56×Cars & Mobility
Richard Petty25.19×Sports
Brain fitness17.54×Health
AutoZone3.42×Cars & Mobility
Indianapolis Motor Speedway11.56×Sports
Speedway LLC7.23×Food & Beverages
Ski resort5.5×Travel & Leisure
Daytona 50018.78×Sports
NASCAR4.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlotte Motor Speedway audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
PatriotismCONSERVATISM1.41
Convenience OrientationPREMIUM1.38
IndulgenceJOY1.28
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Charlotte Motor Speedway
CountryShare
United States66.9%
Thailand4.4%
Malaysia3.5%

See Charlotte Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Charlotte Motor Speedway have in United States?

Charlotte Motor Speedway has an estimated audience of 1,212,499 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Charlotte Motor Speedway fans?

26.1% of Charlotte Motor Speedway fans are female, 73.9% are male, with an average age of 42.9 years.

Which brands do Charlotte Motor Speedway fans like most?

Charlotte Motor Speedway fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Daytona International Speedway (21.26×) over the country average.

Where do Charlotte Motor Speedway fans live in United States?

Charlotte Motor Speedway fans in United States are most concentrated in North Carolina (reach 519,384), South Carolina (reach 103,255), and Florida (reach 50,954). These three regions account for the largest share of the active audience.

What other brands do Charlotte Motor Speedway fans also like?

Beyond Charlotte Motor Speedway itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Daytona International Speedway (21.26×), Dale Earnhardt (26.29×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.