Brain fitness Audience in United States
Brain fitness has an estimated audience of 2,612,284 people in United States. 68.4% are female, 31.6% are male, average age 35.8. Top regions: New York, California, Florida. Top brand affinities: Logic puzzles, Neuron, Charlotte Motor Speedway, Training, Brain teaser.
The average Brain fitness fan in United States is 35.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Logic puzzles, Neuron, Charlotte Motor Speedway, with strongest over-indexing on Logic puzzles (42.78× the country average). Demographically, the Brain fitness audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Brain fitness fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 35.8 |
| Estimated audience size | 2,612,284 |
Audience persona
The typical Brain fitness fan in United States is more female, around 35.8 years old, with strong Mindfulness tendencies and a notable affinity for Logic puzzles.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 111,226 | 0.76× |
| California | 92,273 | 0.32× |
| Florida | 74,079 | 0.42× |
| Texas | 61,774 | 0.28× |
| Kentucky | 33,449 | 1.02× |
| Alabama | 32,378 | 0.89× |
| Georgia | 32,107 | 0.4× |
| Tennessee | 30,845 | 0.59× |
| South Carolina | 30,625 | 0.78× |
| Indiana | 29,839 | 0.63× |
| Kansas | 29,831 | 1.45× |
| Missouri | 28,898 | 0.69× |
| Hawaii | 28,490 | 2.54× |
| Iowa | 28,319 | 1.32× |
| Montana | 28,095 | 3.88× |
| North Carolina | 27,745 | 0.35× |
| Ohio | 27,633 | 0.34× |
| Michigan | 27,508 | 0.4× |
| Wisconsin | 27,362 | 0.7× |
| New Hampshire | 26,611 | 2.59× |
| Arizona | 26,350 | 0.49× |
| Pennsylvania | 26,234 | 0.3× |
| Nebraska | 26,058 | 1.99× |
| Connecticut | 26,018 | 0.99× |
| New Mexico | 25,921 | 1.98× |
| Nevada | 25,838 | 1.02× |
| Rhode Island | 25,696 | 3.09× |
| Oregon | 25,508 | 0.85× |
| Utah | 25,355 | 1.08× |
| Virginia | 25,192 | 0.4× |
| Maryland | 25,065 | 0.56× |
| New Jersey | 25,004 | 0.38× |
| Illinois | 24,606 | 0.28× |
| Minnesota | 24,446 | 0.65× |
| Massachusetts | 24,196 | 0.47× |
| Washington | 23,619 | 0.45× |
| Colorado | 23,553 | 0.57× |
| Washington, District of Columbia | 16,615 | 2.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Logic puzzles | 42.78× | Games |
| Neuron | 12.15× | Health |
| Charlotte Motor Speedway | 16.8× | Sports |
| Training | 2.16× | Sports |
| Brain teaser | 8.6× | Business & Career |
| Brain | 2.26× | Health |
| Quiz | 2.94× | Games |
| Hazmat | 23.04× | Movies & TV |
| Google Drive | 1.82× | Technology & Electronics |
| Word search | 8.66× | Games |
| Friendship | 1.58× | Kids & Family |
| Real estate contract | 15.11× | Home & Garden |
| Industrial engineering | 4.84× | Business & Career |
| Sudoku | 5.92× | Games |
| Gmail | 1.59× | Internet & Social Media |
| Crossword | 2.8× | Games |
| Play (activity) | 1.83× | Travel & Leisure |
| Medicare (United States) | 2.62× | Health |
| Dave Asprey | 26.25× | Business & Career |
| Ageing | 2.07× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.25 |
| Risk Appetite | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.06 |
| Indulgence | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| United Kingdom | 6.1% |
| Japan | 4.9% |
See Brain fitness audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Brain fitness have in United States?
Brain fitness has an estimated audience of 2,612,284 people in United States, concentrated in New York and California.
What is the gender split and age of Brain fitness fans?
68.4% of Brain fitness fans are female, 31.6% are male, with an average age of 35.8 years.
Which brands do Brain fitness fans like most?
Brain fitness fans show strongest brand affinity for Logic puzzles (42.78×), Neuron (12.15×), and Charlotte Motor Speedway (16.8×) over the country average.
Where do Brain fitness fans live in United States?
Brain fitness fans in United States are most concentrated in New York (reach 111,226), California (reach 92,273), and Florida (reach 74,079). These three regions account for the largest share of the active audience.
What other brands do Brain fitness fans also like?
Beyond Brain fitness itself, the audience over-indexes on Neuron (12.15×), Charlotte Motor Speedway (16.8×), Training (2.16×), and Brain teaser (8.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brain fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.