Brain Audience in United States

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Brain has an estimated audience of 43,524,542 people in United States. 60.3% are female, 39.7% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Vocal harmony.

The average Brain fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Brain audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Brain fans

Demographic split for Brain audience in United States
MetricValue
Female60.3%
Male39.7%
Average age41.9
Estimated audience size43,524,542

Audience persona

The typical Brain fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Brain in United States
RegionReachAffinity
California5,594,9331.17×
Texas4,386,4261.17×
Florida3,357,6781.14×
New York2,391,2720.98×
Pennsylvania1,460,2071×
Georgia1,459,2951.09×
Illinois1,449,6451×
Michigan1,422,4221.25×
North Carolina1,353,0121.03×
Ohio1,260,8260.94×
Arizona1,096,1541.23×
Virginia1,075,2871.01×
New Jersey1,075,0480.97×
Washington1,021,8881.17×
Massachusetts916,5651.07×
Tennessee900,8431.03×
Indiana857,5681.08×
Maryland834,9381.12×
Missouri714,1181.02×
Colorado700,6441.02×
Wisconsin640,1260.98×
Alabama639,5911.05×
Minnesota622,1121×
South Carolina591,9140.9×
Oregon533,5241.07×
Louisiana529,4780.94×
Kentucky519,5420.95×
Utah484,1791.24×
Oklahoma481,8311×
Connecticut409,1530.94×
Nevada407,3190.97×
Kansas350,0981.02×
Iowa345,5270.96×
Arkansas323,0760.9×
Mississippi315,1780.88×
Idaho223,4101.02×
West Virginia208,6561.03×
Nebraska207,3100.95×
New Mexico207,0310.95×
Hawaii179,4300.96×
New Hampshire154,2990.9×
Maine135,1770.87×
Rhode Island123,6140.89×
Washington, District of Columbia118,1570.9×
Montana111,2160.92×
Delaware101,3420.84×
Alaska95,1231.02×
North Dakota88,1640.99×
South Dakota86,6810.86×
Vermont63,3360.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brain audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.31×Internet & Social Media
Governor of Michigan14.35×Politics & Society
Wok12.48×Food & Beverages
Vocal harmony8.02×Music & Radio
headspace15.87×Health
Grinch6.6×Movies & TV
Cherish (group)17.55×Music & Radio
Google Home10.09×Technology & Electronics
Grace Slick13.45×Music & Radio
Hibachi11.78×Food & Beverages
Israel2.6×Travel & Leisure
Elsword19.34×Games
Hipster11.27×Politics & Society
Lulu 黃路梓茵3.12×Movies & TV
Fairy godmother8.41×Literature
Ira Glass18.21×Music & Radio
El Paso County, Colorado13.08×Travel & Leisure
TV Fanatic10.58×Movies & TV
Cryptic crossword15.3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brain audience
TraitClusterScore
ExtroversionTHRILL1.15
Risk AppetiteTHRILL1.13
IndividualismJOY1.03
MindfulnessBALANCE1.02
TraditionCONSERVATISM1.01
IndulgenceJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Brain
CountryShare
United States27.8%
United Kingdom5.2%
Italy3.9%

See Brain audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Brain have in United States?

Brain has an estimated audience of 43,524,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Brain fans?

60.3% of Brain fans are female, 39.7% are male, with an average age of 41.9 years.

Which brands do Brain fans like most?

Brain fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.31×), and Governor of Michigan (14.35×) over the country average.

Where do Brain fans live in United States?

Brain fans in United States are most concentrated in California (reach 5,594,933), Texas (reach 4,386,426), and Florida (reach 3,357,678). These three regions account for the largest share of the active audience.

What other brands do Brain fans also like?

Beyond Brain itself, the audience over-indexes on Goop (11.31×), Governor of Michigan (14.35×), Wok (12.48×), and Vocal harmony (8.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.