Brain Audience in Germany
Brain has an estimated audience of 3,040,279 people in Germany. 58.6% are female, 41.4% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Škoda Kodiaq, Home Delivery, Esra Erol.
The average Brain fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Škoda Kodiaq, with strongest over-indexing on KLIX (AM) (4.56× the country average). Demographically, the Brain audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Brain fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.8 |
| Estimated audience size | 3,040,279 |
Audience persona
The typical Brain fan in Germany is more female, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 729,667 | 1.1× |
| Bayern | 495,473 | 1.01× |
| Baden-Württemberg | 424,289 | 1.02× |
| Niedersachsen | 304,881 | 1.03× |
| Hessen | 243,568 | 1.05× |
| Sachsen | 166,931 | 1.12× |
| Rheinland-Pfalz | 153,527 | 1.01× |
| Berlin | 138,345 | 1.02× |
| Schleswig-Holstein | 103,982 | 0.95× |
| Brandenburg | 85,328 | 0.9× |
| Thüringen | 82,198 | 1.06× |
| Sachsen-Anhalt | 74,842 | 0.95× |
| Hamburg | 67,957 | 0.99× |
| Mecklenburg-Vorpommern | 49,769 | 0.86× |
| Saarland | 35,915 | 0.96× |
| Bremen | 26,239 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.56× | Music & Radio |
| Israel | 3.22× | Travel & Leisure |
| Škoda Kodiaq | 1.68× | Cars & Mobility |
| Home Delivery | 2.08× | Food & Beverages |
| Esra Erol | 4.05× | Movies & TV |
| Snow White (Fables) | 1.59× | Literature |
| Samanyolu Haber | 2.98× | Movies & TV |
| Scratching post | 3.78× | Pets & Animals |
| Kyokushin | 6.28× | Sports |
| Kodi (software) | 1.76× | Technology & Electronics |
| JibJab | 7.78× | Internet & Social Media |
| Nuts (film) | 2.26× | Movies & TV |
| Volvo V60 | 2.32× | Cars & Mobility |
| Howth | 3.83× | Travel & Leisure |
| Celtic mythology | 2.45× | Arts & Culture |
| Emperor Entertainment Group | 1.73× | Business & Career |
| Figure painting (hobby) | 1.85× | Arts & Culture |
| Information sensitivity | 2.26× | Technology & Electronics |
| Klezmer | 6.88× | Music & Radio |
| Preacher (comics) | 2.76× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Community Orientation | OPEN | 1.24 |
| Sports Activity | POWER | 1.23 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
See Brain audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brain have in Germany?
Brain has an estimated audience of 3,040,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brain fans?
58.6% of Brain fans are female, 41.4% are male, with an average age of 39.8 years.
Which brands do Brain fans like most?
Brain fans show strongest brand affinity for KLIX (AM) (4.56×), Israel (3.22×), and Škoda Kodiaq (1.68×) over the country average.
Where do Brain fans live in Germany?
Brain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 729,667), Bayern (reach 495,473), and Baden-Württemberg (reach 424,289). These three regions account for the largest share of the active audience.
What other brands do Brain fans also like?
Beyond Brain itself, the audience over-indexes on Israel (3.22×), Škoda Kodiaq (1.68×), Home Delivery (2.08×), and Esra Erol (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.