Rascasse Audience Intelligence

Brain Audience in Germany

A data profile of the people who buy, follow and care about Brain in Germany — modelled from more than twelve digital signal sources. Brain has an estimated audience of 3,040,279 people in Germany.

#1277among Topic in Germany#57in Health

The average Brain fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Mila Kunis, Beck, with strongest over-indexing on Tagesschau (1.99× the country average).

Demographically, the Brain audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brain fan in Germany is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brain profile in Germany.

Audience size
3M
in Germany
Gender
58.6%♀
41.4% male
Age
39.8
average years
Country rank
#2076
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brain fans

58.6% are female, 41.4% are male, average age 39.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Brain audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age39.8
Estimated audience size3,040,279
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Brain audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Brain audience comes from Germany.

Worldwide audience distribution share by country for Brain
CountryShare
United States27.8%
United Kingdom5.2%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brain fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.11×
02Nordrhein-Westfalen~700K1.09×
03Thüringen~80K1.08×
04Hessen~200K1.03×
05Bremen~30K1.03×
06Baden-Württemberg~400K1.01×
07Niedersachsen~300K1.00×
08Saarland~40K1.00×
09Rheinland-Pfalz~200K0.99×
10Berlin~100K0.99×
11Hamburg~70K0.99×
12Bayern~500K0.98×
13Sachsen-Anhalt~80K0.97×
14Brandenburg~90K0.96×
15Schleswig-Holstein~100K0.95×
16Mecklenburg-Vorpommern~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Brain, Germany
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brain audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV8.01×
02BeckMusic & Radio8.01×
03Robert PattinsonMovies & TV8.01×
04Kate BushMusic & Radio8.01×
05Jude LawMovies & TV8.01×
06Ben StillerMovies & TV8.01×
07Rose LeslieMovies & TV8.01×
08Barbara PalvinFashion & Accessoires8.01×
09David GilmourMusic & Radio7.22×
10NeurologyBusiness & Career5.69×
11Blake LivelyMovies & TV5.43×
12German television comedyMovies & TV3.54×
13SatireLiterature3.43×
14Western UnionBusiness & Career2.89×
15TagesschauMovies & TV1.99×
16RedditInternet & Social Media1.84×
17TattoosFashion & Accessoires1.79×
18KauflandShopping1.54×
19PoliticsPolitics & Society1.54×
20Google MapsInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brain audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
Early Adopter MentalityPOWER1.45×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brain audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brain have in Germany?

Brain has an estimated audience of 3,040,279 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brain fans?

58.6% of Brain fans are female, 41.4% are male, with an average age of 39.8 years.

03

Which brands do Brain fans like most?

Brain fans show strongest brand affinity for Tagesschau (1.99×), Mila Kunis (8.01×), and Beck (8.01×) over the country average.

04

Where do Brain fans live in Germany?

Brain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Brain fans also like?

Beyond Brain itself, the audience over-indexes on Mila Kunis (8.01×), Beck (8.01×), Robert Pattinson (8.01×), and Kate Bush (8.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Brain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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