A data profile of the people who buy, follow and care about Brain in Canada — modelled from more than twelve digital signal sources. Brain has an estimated audience of 4,083,031 people in Canada.
The average Brain fan in Canada is 40.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, TMZ, Innovation, with strongest over-indexing on Real property (1.69× the country average).
Demographically, the Brain audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Brain fan in Canada is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Brain profile in Canada.
58.7% are female, 41.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.2 |
| Estimated audience size | 4,083,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Brain audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
Where the Brain audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.32× | |
| 02 | British Columbia | ~800K | 1.31× | |
| 03 | Manitoba | ~200K | 1.18× | |
| 04 | Alberta | ~600K | 1.17× | |
| 05 | Saskatchewan | ~200K | 1.16× | |
| 06 | New Brunswick | ~100K | 1.11× | |
| 07 | Nova Scotia | ~100K | 0.94× | |
| 08 | Prince Edward Island | ~20K | 0.78× | |
| 09 | Newfoundland and Labrador | ~50K | 0.75× | |
| 10 | Quebec | ~500K | 0.56× |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 2.41× | ||
| 02 | George Clooney | Movies & TV | 2.04× | ||
| 03 | Sustainable energy | Home & Garden | 1.80× | ||
| 04 | Blanket | Home & Garden | 1.78× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.76× | ||
| 06 | Emmy Award | Movies & TV | 1.72× | ||
| 07 | Mission: Impossible | Movies & TV | 1.71× | ||
| 08 | Real property | Home & Garden | 1.69× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 10 | Innovation | Business & Career | 1.63× | ||
| 11 | Britney Spears | Music & Radio | 1.63× | ||
| 12 | Angelina Jolie | Movies & TV | 1.62× | ||
| 13 | Fertilizer | Home & Garden | 1.61× | ||
| 14 | TMZ | Internet & Social Media | 1.58× | ||
| 15 | Brad Pitt | Movies & TV | 1.57× | ||
| 16 | Jennifer Aniston | Movies & TV | 1.54× | ||
| 17 | Crime fiction | Literature | 1.52× | ||
| 18 | Meghan Markle | Fashion & Accessoires | 1.52× | ||
| 19 | Zoo | Kids & Family | 1.51× | ||
| 20 | Tom Cruise | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Individualism | JOY | 1.38× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Pet Ownership | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.81× |
Brain has an estimated audience of 4,083,031 people in Canada, concentrated in Ontario and British Columbia.
58.7% of Brain fans are female, 41.3% are male, with an average age of 40.2 years.
Brain fans show strongest brand affinity for Real property (1.69×), TMZ (1.58×), and Innovation (1.63×) over the country average.
Brain fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Brain itself, the audience over-indexes on TMZ (1.58×), Innovation (1.63×), Bored Panda (2.41×), and Tabloid (newspaper format) (1.76×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.