Brain Audience in Canada
Brain has an estimated audience of 4,083,031 people in Canada. 58.7% are female, 41.3% are male, average age 40.2. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, TMZ, Innovation, Bored Panda, Tabloid (newspaper format).
The average Brain fan in Canada is 40.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, TMZ, Innovation, with strongest over-indexing on Real property (1.69× the country average). Demographically, the Brain audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Brain fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.2 |
| Estimated audience size | 4,083,031 |
Audience persona
The typical Brain fan in Canada is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,251,945 | 1.32× |
| British Columbia | 797,573 | 1.31× |
| Alberta | 591,990 | 1.17× |
| Quebec | 545,130 | 0.56× |
| Manitoba | 180,660 | 1.18× |
| Saskatchewan | 150,636 | 1.16× |
| Nova Scotia | 114,972 | 0.94× |
| New Brunswick | 105,019 | 1.11× |
| Newfoundland and Labrador | 46,684 | 0.75× |
| Prince Edward Island | 15,676 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.69× | Home & Garden |
| TMZ | 1.58× | Internet & Social Media |
| Innovation | 1.63× | Business & Career |
| Bored Panda | 2.41× | Internet & Social Media |
| Tabloid (newspaper format) | 1.76× | Literature |
| Sustainable energy | 1.8× | Home & Garden |
| Zoo | 1.51× | Kids & Family |
| Britney Spears | 1.63× | Music & Radio |
| Blanket | 1.78× | Home & Garden |
| George Clooney | 2.04× | Movies & TV |
| Brad Pitt | 1.57× | Movies & TV |
| Mission: Impossible | 1.71× | Movies & TV |
| Non-alcoholic beverage | 1.67× | Food & Beverages |
| Tom Cruise | 1.51× | Movies & TV |
| Emmy Award | 1.72× | Movies & TV |
| Crime fiction | 1.52× | Literature |
| Jennifer Aniston | 1.54× | Movies & TV |
| Meghan Markle | 1.52× | Fashion & Accessoires |
| Angelina Jolie | 1.62× | Movies & TV |
| Fertilizer | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.46 |
| Individualism | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
See Brain audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Brain have in Canada?
Brain has an estimated audience of 4,083,031 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Brain fans?
58.7% of Brain fans are female, 41.3% are male, with an average age of 40.2 years.
Which brands do Brain fans like most?
Brain fans show strongest brand affinity for Real property (1.69×), TMZ (1.58×), and Innovation (1.63×) over the country average.
Where do Brain fans live in Canada?
Brain fans in Canada are most concentrated in Ontario (reach 2,251,945), British Columbia (reach 797,573), and Alberta (reach 591,990). These three regions account for the largest share of the active audience.
What other brands do Brain fans also like?
Beyond Brain itself, the audience over-indexes on TMZ (1.58×), Innovation (1.63×), Bored Panda (2.41×), and Tabloid (newspaper format) (1.76×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.