A data profile of the people who buy, follow and care about Brain in Italy — modelled from more than twelve digital signal sources. Brain has an estimated audience of 6,080,464 people in Italy.
The average Brain fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Singer-songwriter, WhatsApp, with strongest over-indexing on Wikipedia (3.92× the country average).
Demographically, the Brain audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brain fan in Italy is more female, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Brain profile in Italy.
56.8% are female, 43.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.8 |
| Estimated audience size | 6,080,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Brain audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
Where the Brain audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~600K | 1.24× | |
| 02 | Lombardy | ~1.5M | 1.23× | |
| 03 | Lazio | ~900K | 1.23× | |
| 04 | Emilia-Romagna | ~600K | 1.18× | |
| 05 | Tuscany | ~400K | 1.11× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.09× | |
| 07 | Liguria | ~200K | 1.07× | |
| 08 | Sicilia | ~600K | 1.06× | |
| 09 | Campania | ~700K | 1.05× | |
| 10 | Piedmont | ~500K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 12 | Puglia | ~400K | 1.01× | |
| 13 | Marche | ~200K | 1.01× | |
| 14 | Abruzzo | ~100K | 1.01× | |
| 15 | Umbria | ~90K | 0.96× | |
| 16 | Aosta Valley | ~10K | 0.96× | |
| 17 | Molise | ~30K | 0.94× | |
| 18 | Basilicata | ~50K | 0.91× | |
| 19 | Calabria | ~200K | 0.88× | |
| 20 | Sardinia | ~200K | 0.88× |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dakota Johnson | Movies & TV | 4.60× | ||
| 02 | Emily Blunt | Movies & TV | 4.60× | ||
| 03 | Norauto | Cars & Mobility | 4.60× | ||
| 04 | Cameron Diaz | Movies & TV | 4.60× | ||
| 05 | Sharon Stone | Movies & TV | 4.43× | ||
| 06 | Morgan Freeman | Movies & TV | 4.40× | ||
| 07 | Lindsey Vonn | Sports | 4.03× | ||
| 08 | Wikipedia | Internet & Social Media | 3.92× | ||
| 09 | Satire | Literature | 3.28× | ||
| 10 | Margot Robbie | Movies & TV | 3.06× | ||
| 11 | Genetics | Kids & Family | 2.42× | ||
| 12 | Sidi | Sports | 2.37× | ||
| 13 | General practitioner | Health | 2.24× | ||
| 14 | Singer-songwriter | Music & Radio | 2.23× | ||
| 15 | Mediaset | Technology & Electronics | 2.06× | ||
| 16 | Volunteering | Politics & Society | 1.92× | ||
| 17 | Musical theatre | Movies & TV | 1.62× | ||
| 18 | Financial services | Business & Career | 1.60× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | Milk | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| DIY Mentality | THRILL | 0.84× |
Brain has an estimated audience of 6,080,464 people in Italy, concentrated in Lombardy and Lazio.
56.8% of Brain fans are female, 43.2% are male, with an average age of 40.8 years.
Brain fans show strongest brand affinity for Wikipedia (3.92×), Singer-songwriter (2.23×), and WhatsApp (1.55×) over the country average.
Brain fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Brain itself, the audience over-indexes on Singer-songwriter (2.23×), WhatsApp (1.55×), Genetics (2.42×), and Satire (3.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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