A data profile of the people who buy, follow and care about Brain in India — modelled from more than twelve digital signal sources. Brain has an estimated audience of 3,638,499 people in India.
Brain has an estimated audience of 3,638,499 people in India. 27.2% are female, 72.8% are male, average age 31.0. Top brand affinities: truecaller, Zoom!, Roman Reigns, Google Trends, Innovation.
Top brand affinities include truecaller, Zoom!, Roman Reigns, with strongest over-indexing on truecaller (3.86× the country average).
Demographically, the Brain audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Brain fan in India is more male, around 31.0 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Brain profile in India.
27.2% are female, 72.8% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 31.0 |
| Estimated audience size | 3,638,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Brain audience comes from India.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 3.86× | ||
| 02 | Google Trends | Internet & Social Media | 3.86× | ||
| 03 | Charles Leclerc | Sports | 3.86× | ||
| 04 | Jim Carrey | Movies & TV | 3.86× | ||
| 05 | Zootopia | Movies & TV | 3.86× | ||
| 06 | Alibaba.com | Shopping | 3.86× | ||
| 07 | Brock Lesnar | Sports | 3.54× | ||
| 08 | Zoom! | Business & Career | 3.46× | ||
| 09 | Roman Reigns | Sports | 3.36× | ||
| 10 | WrestleMania | Sports | 3.33× | ||
| 11 | Nikkei 225 | Business & Career | 2.59× | ||
| 12 | FC Bayern Munich | Sports | 2.50× | ||
| 13 | Bed sheet | Home & Garden | 2.44× | ||
| 14 | Chess.com | Sports | 2.38× | ||
| 15 | Indian Super League | Sports | 2.16× | ||
| 16 | Al Nassr FC | Sports | 2.07× | ||
| 17 | Real property | Home & Garden | 1.85× | ||
| 18 | Tom Cruise | Movies & TV | 1.72× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | Videography | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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