A data profile of the people who buy, follow and care about Brain in Denmark — modelled from more than twelve digital signal sources. Brain has an estimated audience of 752,016 people in Denmark.
Brain has an estimated audience of 752,016 people in Denmark. 64.7% are female, 35.3% are male, average age 45.6. Top brand affinities: Alternative medicine, Allergy, Hormone, Acupuncture, Arthritis awareness.
Top brand affinities include Alternative medicine, Allergy, Hormone, with strongest over-indexing on Alternative medicine (1.59× the country average).
Demographically, the Brain audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Brain fan in Denmark is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Alternative medicine.
The key figures that characterise the Brain profile in Denmark.
64.7% are female, 35.3% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.6 |
| Estimated audience size | 752,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Brain audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brain fitness | Health | 3.05× | ||
| 02 | Ayurveda | Health | 2.17× | ||
| 03 | Traditional medicine | Health | 2.14× | ||
| 04 | Omega-3 fatty acid | Health | 1.99× | ||
| 05 | Denver Nuggets | Sports | 1.96× | ||
| 06 | Hormone | Health | 1.76× | ||
| 07 | Hyaluronan | Beauty & Wellness | 1.69× | ||
| 08 | Arthritis awareness | Health | 1.65× | ||
| 09 | Meryl Streep | Movies & TV | 1.62× | ||
| 10 | Allergy | Health | 1.60× | ||
| 11 | Alternative medicine | Business & Career | 1.59× | ||
| 12 | Multiple sclerosis awareness | Health | 1.59× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.58× | ||
| 14 | Pilates | Sports | 1.56× | ||
| 15 | Baccarat | Games | 1.56× | ||
| 16 | Children's rights | Kids & Family | 1.55× | ||
| 17 | Acupuncture | Health | 1.53× | ||
| 18 | Herbalism | Health | 1.51× | ||
| 19 | Essential oil | Home & Garden | 1.51× | ||
| 20 | Breast Cancer awareness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Mindfulness | BALANCE | 1.29× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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