A data profile of the people who buy, follow and care about Brain in Ireland — modelled from more than twelve digital signal sources. Brain has an estimated audience of 709,641 people in Ireland.
Brain has an estimated audience of 709,641 people in Ireland. 69.1% are female, 30.9% are male, average age 46.0. Top brand affinities: Non-alcoholic beverage, Herbalism, Employment agency, Essential oil, Traditional medicine.
Top brand affinities include Non-alcoholic beverage, Herbalism, Employment agency, with strongest over-indexing on Non-alcoholic beverage (1.62× the country average).
Demographically, the Brain audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Brain fan in Ireland is more female, around 46.0 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Brain profile in Ireland.
69.1% are female, 30.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 46.0 |
| Estimated audience size | 709,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Brain audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gut flora | Health | 2.33× | ||
| 02 | George Clooney | Movies & TV | 2.16× | ||
| 03 | Denver Nuggets | Sports | 2.01× | ||
| 04 | Traditional medicine | Health | 1.85× | ||
| 05 | Ayurveda | Health | 1.82× | ||
| 06 | Aromatherapy | Home & Garden | 1.79× | ||
| 07 | Herbalism | Health | 1.71× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.62× | ||
| 09 | Employment agency | Business & Career | 1.62× | ||
| 10 | Acupuncture | Health | 1.60× | ||
| 11 | Diabetes mellitus type 2 awareness | Health | 1.59× | ||
| 12 | Angelina Jolie | Movies & TV | 1.58× | ||
| 13 | Royal family | Politics & Society | 1.58× | ||
| 14 | Essential oil | Home & Garden | 1.57× | ||
| 15 | Tom Hardy | Movies & TV | 1.57× | ||
| 16 | Keanu Reeves | Movies & TV | 1.55× | ||
| 17 | Biotechnology | Business & Career | 1.54× | ||
| 18 | Mission: Impossible | Movies & TV | 1.51× | ||
| 19 | Phil Collins | Music & Radio | 1.51× | ||
| 20 | Private school | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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