A data profile of the people who buy, follow and care about Brain in Brazil — modelled from more than twelve digital signal sources. Brain has an estimated audience of 4,525,305 people in Brazil.
Brain has an estimated audience of 4,525,305 people in Brazil. 66.1% are female, 33.9% are male, average age 38.1. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.72× the country average).
Demographically, the Brain audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Tradition.
The typical Brain fan in Brazil is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Brain profile in Brazil.
66.1% are female, 33.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 38.1 |
| Estimated audience size | 4,525,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Brain audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.68× | ||
| 02 | Denver Nuggets | Sports | 3.68× | ||
| 03 | Germany | Travel & Leisure | 3.68× | ||
| 04 | Thiago Silva | Sports | 3.68× | ||
| 05 | Brad Pitt | Movies & TV | 2.15× | ||
| 06 | Spanish language | Politics & Society | 2.00× | ||
| 07 | Michael Jackson | Music & Radio | 1.91× | ||
| 08 | Rock music | Music & Radio | 1.81× | ||
| 09 | Pop music | Music & Radio | 1.80× | ||
| 10 | Seleção Brasileira | Sports | 1.72× | ||
| 11 | Hip hop music | Music & Radio | 1.71× | ||
| 12 | MSN | News | 1.71× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Country music | Music & Radio | 1.69× | ||
| 15 | Basketball | Sports | 1.64× | ||
| 16 | Jazz music | Music & Radio | 1.59× | ||
| 17 | Medicine | Business & Career | 1.58× | ||
| 18 | Stranger Things | Movies & TV | 1.56× | ||
| 19 | Soul music | Music & Radio | 1.54× | ||
| 20 | Microsoft | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Tradition | CONSERVATISM | 1.43× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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