A data profile of the people who buy, follow and care about Brain in Spain — modelled from more than twelve digital signal sources. Brain has an estimated audience of 3,902,725 people in Spain.
Brain has an estimated audience of 3,902,725 people in Spain. 62.1% are female, 37.9% are male, average age 43.9. Top brand affinities: Bwin, Satire, Volunteering, Aldi, Real property.
Top brand affinities include Bwin, Satire, Volunteering, with strongest over-indexing on Bwin (3.36× the country average).
Demographically, the Brain audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Brain fan in Spain is more female, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Bwin.
The key figures that characterise the Brain profile in Spain.
62.1% are female, 37.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 43.9 |
| Estimated audience size | 3,902,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Brain audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.2% |
| Italy | 3.9% |
The strongest cross-interests of the Brain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 4.33× | ||
| 02 | Satire | Literature | 4.13× | ||
| 03 | Bwin | Games | 3.36× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.15× | ||
| 05 | Japanese hip hop | Music & Radio | 2.91× | ||
| 06 | Volunteering | Politics & Society | 2.81× | ||
| 07 | Real property | Home & Garden | 2.29× | ||
| 08 | Bruce Willis | Movies & TV | 2.27× | ||
| 09 | Political science | Business & Career | 2.26× | ||
| 10 | Preventive healthcare | Health | 2.20× | ||
| 11 | Genetics | Kids & Family | 2.19× | ||
| 12 | Anne Hathaway | Movies & TV | 2.16× | ||
| 13 | Michael Jackson | Music & Radio | 2.04× | ||
| 14 | Refrigerator | Home & Garden | 1.99× | ||
| 15 | Aldi | Shopping | 1.75× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.72× | ||
| 17 | Anthropology | Business & Career | 1.72× | ||
| 18 | Innovation | Business & Career | 1.71× | ||
| 19 | Badoo | Internet & Social Media | 1.67× | ||
| 20 | Nonprofit organization | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.70× | |
| Spirituality | BALANCE | 1.51× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Brain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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