A data profile of the people who buy, follow and care about Chess.com in India — modelled from more than twelve digital signal sources. Chess.com has an estimated audience of 3,527,632 people in India.
The average Chess.com fan in India is 28.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Philippine National Bank, Chess (musical), Swans (band), with strongest over-indexing on Philippine National Bank (171.2× the country average).
Demographically, the Chess.com audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Chess.com fan in India is more male, around 28.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Philippine National Bank.
The key figures that characterise the Chess.com profile in India.
28.8% are female, 71.2% are male, average age 28.3.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 28.3 |
| Estimated audience size | 3,527,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Chess.com audience comes from India.
| Country | Share |
|---|---|
| India | 16.0% |
| United States | 11.8% |
| France | 6.3% |
Where the Chess.com audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~50K | 3.11× | |
| 02 | Chhattisgarh | ~60K | 2.57× | |
| 03 | Himachal Pradesh | ~30K | 2.20× | |
| 04 | West Bengal | ~200K | 1.45× | |
| 05 | Maharashtra | ~200K | 1.29× | |
| 06 | Jharkhand | ~40K | 1.29× | |
| 07 | Madhya Pradesh | ~80K | 1.15× | |
| 08 | Uttar Pradesh | ~200K | 1.12× | |
| 09 | Goa | ~4K | 0.97× | |
| 10 | Tamil Nadu | ~80K | 0.91× | |
| 11 | Rajasthan | ~60K | 0.79× | |
| 12 | Kerala | ~40K | 0.78× | |
| 13 | Assam | ~30K | 0.78× | |
| 14 | Bihar | ~50K | 0.76× | |
| 15 | Haryana | ~30K | 0.76× | |
| 16 | Karnataka | ~70K | 0.75× | |
| 17 | Odisha | ~30K | 0.74× | |
| 18 | Mizoram | ~2K | 0.74× | |
| 19 | Punjab (region) | ~30K | 0.73× | |
| 20 | Gujarat | ~70K | 0.72× | |
| 21 | Arunachal Pradesh | ~2K | 0.72× | |
| 22 | Nagaland | ~2K | 0.71× | |
| 23 | Telangana | ~30K | 0.69× | |
| 24 | Manipur | ~3K | 0.65× | |
| 25 | Jammu and Kashmir | ~10K | 0.63× | |
| 26 | Sikkim | <1K | 0.61× | |
| 27 | Tripura | ~3K | 0.60× | |
| 28 | Andhra Pradesh | ~20K | 0.57× | |
| 29 | Meghalaya | ~2K | 0.49× |
The strongest cross-interests of the Chess.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chess (musical) | Music & Radio | 180.95× | ||
| 02 | Philippine National Bank | Business & Career | 171.20× | ||
| 03 | Shun Oguri | Movies & TV | 163.63× | ||
| 04 | Chess with Friends | Games | 154.56× | ||
| 05 | Nassim Nicholas Taleb | Literature | 153.57× | ||
| 06 | Computer chess | Games | 151.94× | ||
| 07 | University of Southeastern Philippines | Business & Career | 124.09× | ||
| 08 | Offspring (TV series) | Movies & TV | 122.53× | ||
| 09 | World Chess Championship | Sports | 114.16× | ||
| 10 | Magnus Carlsen | Sports | 112.93× | ||
| 11 | Chess club | Sports | 106.72× | ||
| 12 | Swans (band) | Music & Radio | 103.56× | ||
| 13 | Payoneer | Business & Career | 89.48× | ||
| 14 | Ding Liren | Sports | 87.02× | ||
| 15 | Alireza Firouzja | Sports | 87.02× | ||
| 16 | Norway Chess | Sports | 85.09× | ||
| 17 | Table Tennis World Cup | Sports | 77.70× | ||
| 18 | Stoner rock | Music & Radio | 65.67× | ||
| 19 | Maersk | Business & Career | 54.22× | ||
| 20 | Chess | Sports | 33.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.72× | |
| Social Media Usage | JOY | 1.54× | |
| Spirituality | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Community Orientation | OPEN | 1.01× |
Chess.com has an estimated audience of 3,527,632 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.8% of Chess.com fans are female, 71.2% are male, with an average age of 28.3 years.
Chess.com fans show strongest brand affinity for Philippine National Bank (171.2×), Chess (musical) (180.95×), and Swans (band) (103.56×) over the country average.
Chess.com fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Chess.com itself, the audience over-indexes on Chess (musical) (180.95×), Swans (band) (103.56×), Magnus Carlsen (112.93×), and World Chess Championship (114.16×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chess.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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