Rascasse Audience Intelligence

Brain teaser Audience in United States

A data profile of the people who buy, follow and care about Brain teaser in United States — modelled from more than twelve digital signal sources. Brain teaser has an estimated audience of 4,104,182 people in United States.

#4263among Topic in United States#708in Business & Career

The average Brain teaser fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Logic puzzles, Sliding puzzle, Quiz, with strongest over-indexing on Logic puzzles (47.14× the country average).

Demographically, the Brain teaser audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brain teaser fan in United States is more female, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Logic puzzles.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brain teaser profile in United States.

Audience size
4.1M
in United States
Gender
65.7%♀
34.3% male
Age
41.8
average years
Country rank
#7885
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brain teaser fans

65.7% are female, 34.3% are male, average age 41.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Brain teaser audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.8
Estimated audience size4,104,182
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Brain teaser audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3913%
40-4918%
50+34%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Brain teaser audience comes from United States.

Worldwide audience distribution share by country for Brain teaser
CountryShare
United States29.3%
United Kingdom8.5%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brain teaser audience in United States is strongest.

Fig. 05

Top regions by affinity

Brain teaser fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~40K1.27×
02Mississippi~40K1.22×
03Nebraska~20K1.16×
04South Dakota~10K1.16×
05Minnesota~70K1.14×
06Missouri~70K1.12×
07Utah~40K1.12×
08Pennsylvania~200K1.09×
09Virginia~100K1.09×
10Indiana~80K1.09×
11North Dakota~9K1.09×
12Idaho~20K1.08×
13Hawaii~20K1.08×
14Kansas~30K1.07×
15South Carolina~60K1.05×
16Wisconsin~60K1.04×
17Oklahoma~50K1.04×
18Arkansas~40K1.04×
19Connecticut~40K1.03×
20North Carolina~100K1.02×
21Tennessee~80K1.01×
22Kentucky~50K1.01×
23New Hampshire~20K1.01×
24Louisiana~50K1.00×
25Texas~300K0.99×
26Georgia~100K0.99×
27Maryland~70K0.99×
28Illinois~100K0.98×
29Ohio~100K0.98×
30Alaska~9K0.98×
31Michigan~100K0.97×
32Alabama~60K0.97×
33Maine~10K0.97×
34New Jersey~100K0.96×
35Massachusetts~80K0.95×
36Washington, District of Columbia~10K0.95×
37Montana~10K0.94×
38Washington~80K0.93×
39West Virginia~20K0.93×
40New York~200K0.92×
41Vermont~7K0.92×
42Delaware~10K0.91×
43Arizona~70K0.89×
44Colorado~60K0.89×
45Oregon~40K0.89×
46Rhode Island~10K0.89×
47New Mexico~20K0.87×
48California~400K0.86×
49Florida~200K0.86×
50Nevada~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Brain teaser, United States
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brain teaser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brain teaser audience
#·InterestCategoryAffinity×
01Sliding puzzleGames72.69×
02Logic puzzlesGames47.14×
03First-class cricketSports42.00×
04Brain Games (National Geographic)Movies & TV19.34×
05Real estate contractHome & Garden16.13×
06Word searchGames12.09×
07Tile-matching video gameGames9.82×
08RiddleGames9.35×
09SudokuGames8.26×
10TriviaGames7.86×
11QuizGames7.37×
12Word gamesGames7.00×
13Casual gameGames4.48×
14SolitaireGames3.55×
15CrosswordGames3.34×
16Puzzle video gamesGames3.07×
17Local newsNews1.85×
18Breaking newsMovies & TV1.68×
19Harry PotterMovies & TV1.63×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brain teaser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brain teaser audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
Family OrientationCONSERVATISM1.08×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brain teaser audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
IndulgenceJOY0.55×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brain teaser have in United States?

Brain teaser has an estimated audience of 4,104,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brain teaser fans?

65.7% of Brain teaser fans are female, 34.3% are male, with an average age of 41.8 years.

03

Which brands do Brain teaser fans like most?

Brain teaser fans show strongest brand affinity for Logic puzzles (47.14×), Sliding puzzle (72.69×), and Quiz (7.37×) over the country average.

04

Where do Brain teaser fans live in United States?

Brain teaser fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brain teaser fans also like?

Beyond Brain teaser itself, the audience over-indexes on Sliding puzzle (72.69×), Quiz (7.37×), Trivia (7.86×), and Word games (7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Brain teaser audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brain teaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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