Brain teaser Audience in United States
Brain teaser has an estimated audience of 4,104,182 people in United States. 65.7% are female, 34.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Logic puzzles, Sliding puzzle, Quiz, Trivia, Word games.
The average Brain teaser fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Logic puzzles, Sliding puzzle, Quiz, with strongest over-indexing on Logic puzzles (47.14× the country average). Demographically, the Brain teaser audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Brain teaser fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 41.8 |
| Estimated audience size | 4,104,182 |
Audience persona
The typical Brain teaser fan in United States is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Logic puzzles.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 408,321 | 0.9× |
| Texas | 358,999 | 1.02× |
| Florida | 260,709 | 0.94× |
| New York | 221,608 | 0.97× |
| Pennsylvania | 144,375 | 1.04× |
| Illinois | 142,542 | 1.04× |
| Georgia | 136,838 | 1.08× |
| North Carolina | 125,455 | 1.02× |
| Ohio | 124,057 | 0.98× |
| Virginia | 112,692 | 1.13× |
| New Jersey | 105,015 | 1.01× |
| Michigan | 104,796 | 0.98× |
| Tennessee | 88,350 | 1.07× |
| Washington | 82,664 | 1× |
| Indiana | 81,264 | 1.08× |
| Massachusetts | 80,594 | 1× |
| Arizona | 79,184 | 0.94× |
| Missouri | 74,866 | 1.13× |
| Maryland | 71,793 | 1.02× |
| Minnesota | 67,661 | 1.15× |
| South Carolina | 66,527 | 1.08× |
| Wisconsin | 64,282 | 1.04× |
| Colorado | 58,082 | 0.9× |
| Alabama | 54,835 | 0.96× |
| Louisiana | 53,592 | 1.01× |
| Kentucky | 50,999 | 0.99× |
| Oklahoma | 47,718 | 1.05× |
| Connecticut | 43,960 | 1.07× |
| Utah | 42,025 | 1.14× |
| Oregon | 41,559 | 0.88× |
| Iowa | 39,646 | 1.17× |
| Mississippi | 38,872 | 1.15× |
| Nevada | 33,989 | 0.86× |
| Kansas | 32,881 | 1.02× |
| Arkansas | 32,716 | 0.97× |
| Nebraska | 24,320 | 1.18× |
| Idaho | 22,435 | 1.09× |
| Hawaii | 20,401 | 1.16× |
| New Mexico | 17,832 | 0.87× |
| West Virginia | 17,409 | 0.91× |
| New Hampshire | 15,415 | 0.95× |
| Maine | 13,740 | 0.93× |
| Washington, District of Columbia | 12,499 | 1.01× |
| Rhode Island | 10,957 | 0.84× |
| South Dakota | 9,594 | 1.01× |
| North Dakota | 9,559 | 1.13× |
| Montana | 9,494 | 0.83× |
| Delaware | 9,442 | 0.83× |
| Alaska | 7,649 | 0.87× |
| Vermont | 5,694 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Logic puzzles | 47.14× | Games |
| Sliding puzzle | 72.69× | Games |
| Quiz | 7.37× | Games |
| Trivia | 7.86× | Games |
| Word games | 7× | Games |
| Riddle | 9.35× | Games |
| Brain Games (National Geographic) | 19.34× | Movies & TV |
| First-class cricket | 42× | Sports |
| Movies | 1.51× | Movies & TV |
| Word search | 12.09× | Games |
| Tile-matching video game | 9.82× | Games |
| Sudoku | 8.26× | Games |
| Puzzle video games | 3.07× | Games |
| Breaking news | 1.68× | Movies & TV |
| Harry Potter | 1.63× | Movies & TV |
| Crossword | 3.34× | Games |
| Local news | 1.85× | News |
| Casual game | 4.48× | Games |
| Real estate contract | 16.13× | Home & Garden |
| Solitaire | 3.55× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.01 |
| Luxury Orientation | PREMIUM | 1.91 |
| Social Media Usage | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.14 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 8.5% |
| Japan | 6.2% |
See Brain teaser audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Brain teaser have in United States?
Brain teaser has an estimated audience of 4,104,182 people in United States, concentrated in California and Texas.
What is the gender split and age of Brain teaser fans?
65.7% of Brain teaser fans are female, 34.3% are male, with an average age of 41.8 years.
Which brands do Brain teaser fans like most?
Brain teaser fans show strongest brand affinity for Logic puzzles (47.14×), Sliding puzzle (72.69×), and Quiz (7.37×) over the country average.
Where do Brain teaser fans live in United States?
Brain teaser fans in United States are most concentrated in California (reach 408,321), Texas (reach 358,999), and Florida (reach 260,709). These three regions account for the largest share of the active audience.
What other brands do Brain teaser fans also like?
Beyond Brain teaser itself, the audience over-indexes on Sliding puzzle (72.69×), Quiz (7.37×), Trivia (7.86×), and Word games (7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brain teaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.