Riddle Audience in United States

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Riddle has an estimated audience of 5,949,027 people in United States. 56.3% are female, 43.7% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Google Photos, Monogram, Home staging, Cam Ward.

The average Riddle fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Google Photos, Monogram, with strongest over-indexing on Israel (1.61× the country average). Demographically, the Riddle audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Riddle fans

Demographic split for Riddle audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.1
Estimated audience size5,949,027

Audience persona

The typical Riddle fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Riddle in United States
RegionReachAffinity
California566,6570.87×
Texas518,5141.01×
Florida390,6760.97×
New York275,7540.83×
Georgia201,8681.1×
Pennsylvania198,2600.99×
North Carolina187,1771.05×
Illinois185,9560.94×
Ohio168,0140.92×
Michigan136,8460.88×
New Jersey131,7550.87×
Virginia129,8870.9×
Tennessee127,4541.07×
Arizona112,8190.93×
Washington106,5840.89×
Indiana102,6100.94×
Massachusetts100,3060.86×
Missouri95,8391×
Alabama90,9511.09×
South Carolina87,4140.98×
Louisiana87,3071.14×
Maryland84,4910.83×
Colorado83,8770.89×
Minnesota83,7350.98×
Kentucky72,7440.98×
Wisconsin71,9020.8×
Oklahoma69,4501.05×
Mississippi58,8451.2×
Iowa57,7391.18×
Oregon57,5530.84×
Utah56,9801.07×
Arkansas52,7501.08×
Nevada52,6790.92×
Connecticut52,1030.87×
Kansas51,7641.1×
Nebraska41,7931.4×
Hawaii31,2371.22×
South Dakota29,4002.14×
Idaho29,1870.98×
New Mexico24,3110.81×
West Virginia22,8270.82×
North Dakota21,2861.74×
Montana20,2391.23×
New Hampshire17,2170.73×
Maine15,5680.73×
Rhode Island13,4120.71×
Washington, District of Columbia13,3240.75×
Delaware12,6360.77×
Wyoming12,2161.39×
Alaska11,8860.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riddle audience
BrandAffinityCategory
Israel1.61×Travel & Leisure
Google Photos1.55×Technology & Electronics
Monogram2.4×Home & Garden
Home staging2.97×Home & Garden
Cam Ward1.92×Sports
Glossier2.58×Beauty & Wellness
Holt Renfrew5.41×Shopping
Jeep Grand Cherokee (WJ)2.41×Cars & Mobility
Nuts (film)2.07×Movies & TV
Jeep Wagoneer1.86×Cars & Mobility
This Is Spinal Tap2.5×Movies & TV
Keeper (password manager)1.95×Technology & Electronics
Zach Ertz2.29×Sports
Vacuum packing3.02×Home & Garden
Kodiak, Alaska2.22×Travel & Leisure
Manual labour1.52×Business & Career
Hayward, California2.53×Travel & Leisure
Jezebel (film)1.58×Movies & TV
Voltron: Legendary Defender3.47×Movies & TV
San Gil1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riddle audience
TraitClusterScore
ExtroversionTHRILL1.69
Social Media UsageJOY1.26
Price SensitivityPREMIUM1.24
Family OrientationCONSERVATISM1.12
CreativityOPEN1.08
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Riddle
CountryShare
United States29.5%
Germany12.7%
United Kingdom8.8%

See Riddle audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Riddle have in United States?

Riddle has an estimated audience of 5,949,027 people in United States, concentrated in California and Texas.

What is the gender split and age of Riddle fans?

56.3% of Riddle fans are female, 43.7% are male, with an average age of 38.1 years.

Which brands do Riddle fans like most?

Riddle fans show strongest brand affinity for Israel (1.61×), Google Photos (1.55×), and Monogram (2.4×) over the country average.

Where do Riddle fans live in United States?

Riddle fans in United States are most concentrated in California (reach 566,657), Texas (reach 518,514), and Florida (reach 390,676). These three regions account for the largest share of the active audience.

What other brands do Riddle fans also like?

Beyond Riddle itself, the audience over-indexes on Google Photos (1.55×), Monogram (2.4×), Home staging (2.97×), and Cam Ward (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.