Rascasse Audience Intelligence

Riddle Audience in United States

A data profile of the people who buy, follow and care about Riddle in United States — modelled from more than twelve digital signal sources. Riddle has an estimated audience of 5,949,027 people in United States.

#3371among Topic in United States#114in Games

The average Riddle fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brain teaser, Alvin and the Chipmunks, Internet celebrity, with strongest over-indexing on Brain teaser (9.35× the country average).

Demographically, the Riddle audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riddle fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Brain teaser.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riddle profile in United States.

Audience size
5.9M
in United States
Gender
56.3%♀
43.7% male
Age
38.1
average years
Country rank
#5747
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riddle fans

56.3% are female, 43.7% are male, average age 38.1.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Riddle audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.1
Estimated audience size5,949,027
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Riddle audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4917%
50+20%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Riddle audience comes from United States.

Worldwide audience distribution share by country for Riddle
CountryShare
United States29.5%
Germany12.7%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riddle audience in United States is strongest.

Fig. 05

Top regions by affinity

Riddle fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K2.32×
02North Dakota~20K1.91×
03Nebraska~50K1.52×
04Wyoming~10K1.50×
05Montana~20K1.34×
06Iowa~60K1.21×
07Mississippi~60K1.20×
08Hawaii~30K1.20×
09Kansas~50K1.12×
10Louisiana~90K1.11×
11Arkansas~50K1.09×
12Alabama~90K1.08×
13Georgia~200K1.05×
14Oklahoma~70K1.04×
15Utah~50K1.03×
16North Carolina~200K1.02×
17Tennessee~100K1.00×
18Alaska~10K1.00×
19Texas~500K0.99×
20Missouri~90K0.99×
21Minnesota~80K0.98×
22Kentucky~70K0.98×
23Pennsylvania~200K0.97×
24South Carolina~90K0.97×
25Idaho~30K0.96×
26Indiana~100K0.94×
27Florida~400K0.90×
28Illinois~200K0.90×
29Ohio~200K0.90×
30Oregon~60K0.89×
31Arizona~100K0.88×
32Nevada~50K0.88×
33Washington~100K0.86×
34Colorado~80K0.86×
35Connecticut~50K0.86×
36Virginia~100K0.85×
37New Jersey~100K0.84×
38West Virginia~20K0.84×
39California~500K0.83×
40Michigan~100K0.82×
41Massachusetts~100K0.82×
42Delaware~10K0.81×
43New York~300K0.80×
44Maryland~80K0.80×
45New Mexico~20K0.80×
46Wisconsin~70K0.79×
47New Hampshire~20K0.74×
48Maine~20K0.74×
49Rhode Island~10K0.73×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Riddle, United States
0.70×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riddle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riddle audience
#·InterestCategoryAffinity×
01Brain teaserBusiness & Career9.35×
02Johnny BravoMovies & TV8.36×
03Alvin and the ChipmunksMusic & Radio7.38×
04Bored PandaInternet & Social Media4.18×
05Mechanical engineeringBusiness & Career3.51×
06Internet celebrityInternet & Social Media3.27×
07John TravoltaMovies & TV3.08×
08Britney SpearsMusic & Radio2.63×
09Jimmy KimmelMovies & TV2.23×
10Bruce WillisMovies & TV2.13×
11FandomLiterature1.96×
12Creative CommonsTechnology & Electronics1.90×
13Online newspaperNews1.89×
14CBS SportsMovies & TV1.85×
15Mixed martial artsSports1.84×
16GeneticsKids & Family1.82×
17HollywoodTravel & Leisure1.73×
18Instant messagingInternet & Social Media1.59×
19FolklorePolitics & Society1.55×
20NostalgiaHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riddle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riddle audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
IndividualismJOY1.39×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riddle audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.40×
Quality AwarenessPREMIUM0.64×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riddle have in United States?

Riddle has an estimated audience of 5,949,027 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Riddle fans?

56.3% of Riddle fans are female, 43.7% are male, with an average age of 38.1 years.

03

Which brands do Riddle fans like most?

Riddle fans show strongest brand affinity for Brain teaser (9.35×), Alvin and the Chipmunks (7.38×), and Internet celebrity (3.27×) over the country average.

04

Where do Riddle fans live in United States?

Riddle fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Riddle fans also like?

Beyond Riddle itself, the audience over-indexes on Alvin and the Chipmunks (7.38×), Internet celebrity (3.27×), Mechanical engineering (3.51×), and Britney Spears (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Riddle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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