Riddle Audience in Germany
Riddle has an estimated audience of 2,563,542 people in Germany. 50.9% are female, 49.1% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Progressive rock, Stradivarius, KLIX (AM), Israel.
The average Riddle fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Progressive rock, Stradivarius, with strongest over-indexing on Saving (2.13× the country average). Demographically, the Riddle audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Riddle fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.6 |
| Estimated audience size | 2,563,542 |
Audience persona
The typical Riddle fan in Germany is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 588,195 | 1.05× |
| Bayern | 408,113 | 0.99× |
| Baden-Württemberg | 347,989 | 0.99× |
| Niedersachsen | 287,312 | 1.15× |
| Hessen | 171,417 | 0.88× |
| Sachsen | 136,231 | 1.08× |
| Rheinland-Pfalz | 123,673 | 0.96× |
| Berlin | 100,123 | 0.87× |
| Schleswig-Holstein | 93,380 | 1.01× |
| Thüringen | 84,370 | 1.29× |
| Brandenburg | 70,926 | 0.89× |
| Sachsen-Anhalt | 64,987 | 0.98× |
| Hamburg | 50,910 | 0.88× |
| Mecklenburg-Vorpommern | 46,471 | 0.95× |
| Saarland | 26,927 | 0.86× |
| Bremen | 25,314 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.13× | Business & Career |
| Progressive rock | 2.14× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.2× | Music & Radio |
| Israel | 1.56× | Travel & Leisure |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Keeper (password manager) | 2.83× | Technology & Electronics |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Zagreb | 2.06× | Travel & Leisure |
| Samanyolu Haber | 2.29× | Movies & TV |
| Theocracy | 5× | Music & Radio |
| Nuts (film) | 2.18× | Movies & TV |
| Volvo V60 | 2.26× | Cars & Mobility |
| Mohamed Salah | 1.65× | Sports |
| Phil Campbell (musician) | 2.27× | Music & Radio |
| Hebe | 1.94× | Home & Garden |
| Coworking | 1.65× | Business & Career |
| Pantsuit | 2.68× | Fashion & Accessoires |
| Hakone, Kanagawa | 2.41× | Travel & Leisure |
| Viator | 2.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
| Pet Ownership | JOY | 1.08 |
| Early Adopter Mentality | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Germany | 12.7% |
| United Kingdom | 8.8% |
See Riddle audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Riddle have in Germany?
Riddle has an estimated audience of 2,563,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riddle fans?
50.9% of Riddle fans are female, 49.1% are male, with an average age of 42.6 years.
Which brands do Riddle fans like most?
Riddle fans show strongest brand affinity for Saving (2.13×), Progressive rock (2.14×), and Stradivarius (1.97×) over the country average.
Where do Riddle fans live in Germany?
Riddle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,195), Bayern (reach 408,113), and Baden-Württemberg (reach 347,989). These three regions account for the largest share of the active audience.
What other brands do Riddle fans also like?
Beyond Riddle itself, the audience over-indexes on Progressive rock (2.14×), Stradivarius (1.97×), KLIX (AM) (2.2×), and Israel (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.