Bayer Audience in Germany
Bayer has an estimated audience of 671,895 people in Germany. 38.9% are female, 61.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Veterinary medicine, Pharmaceutical industry, Bayer 04 Leverkusen, Chemical industry, Capital One.
The average Bayer fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Veterinary medicine, Pharmaceutical industry, Bayer 04 Leverkusen, with strongest over-indexing on Veterinary medicine (11.86× the country average). Demographically, the Bayer audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Bayer fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 41.2 |
| Estimated audience size | 671,895 |
Audience persona
The typical Bayer fan in Germany is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Veterinary medicine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,600 | 2× |
| Bayern | 132,805 | 1.23× |
| Baden-Württemberg | 103,709 | 1.13× |
| Hessen | 64,401 | 1.26× |
| Niedersachsen | 56,058 | 0.86× |
| Berlin | 48,133 | 1.6× |
| Rheinland-Pfalz | 34,072 | 1.01× |
| Sachsen | 24,234 | 0.74× |
| Brandenburg | 18,112 | 0.87× |
| Schleswig-Holstein | 16,240 | 0.67× |
| Thüringen | 16,199 | 0.95× |
| Sachsen-Anhalt | 15,546 | 0.89× |
| Hamburg | 14,444 | 0.95× |
| Mecklenburg-Vorpommern | 6,700 | 0.52× |
| Saarland | 5,307 | 0.64× |
| Bremen | 3,853 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veterinary medicine | 11.86× | Business & Career |
| Pharmaceutical industry | 23.33× | Business & Career |
| Bayer 04 Leverkusen | 13.65× | Sports |
| Chemical industry | 25.83× | Business & Career |
| Capital One | 48.39× | Business & Career |
| Genetic engineering | 31.38× | Business & Career |
| Florian Wirtz | 7.96× | Sports |
| Karim Bellarabi | 55.28× | Sports |
| Riddle | 8.75× | Games |
| Germany national under-21 football team | 8.99× | Sports |
| Team sport | 4.56× | Sports |
| Covestro | 19.31× | Business & Career |
| Linde | 10.96× | Business & Career |
| Gerresheimer | 12.36× | Health |
| Roland Kaiser | 2.92× | Music & Radio |
| Talcid | 16.41× | Health |
| Gala | 1.98× | News |
| REWE | 1.8× | Shopping |
| Thomas Gottschalk | 2.8× | Movies & TV |
| Google Maps | 2.02× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| Indulgence | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.4% |
| United States | 15.2% |
| Germany | 8.0% |
See Bayer audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Doppelherz (587,859)
- Sanofi (368,889)
Frequently asked questions
How many fans does Bayer have in Germany?
Bayer has an estimated audience of 671,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bayer fans?
38.9% of Bayer fans are female, 61.1% are male, with an average age of 41.2 years.
Which brands do Bayer fans like most?
Bayer fans show strongest brand affinity for Veterinary medicine (11.86×), Pharmaceutical industry (23.33×), and Bayer 04 Leverkusen (13.65×) over the country average.
Where do Bayer fans live in Germany?
Bayer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,600), Bayern (reach 132,805), and Baden-Württemberg (reach 103,709). These three regions account for the largest share of the active audience.
What other brands do Bayer fans also like?
Beyond Bayer itself, the audience over-indexes on Pharmaceutical industry (23.33×), Bayer 04 Leverkusen (13.65×), Chemical industry (25.83×), and Capital One (48.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.