Covestro Audience in Germany
Covestro has an estimated audience of 381,643 people in Germany. 45.8% are female, 54.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Veterinary medicine, Bayer, Satire, Pharmaceutical industry.
The average Covestro fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Veterinary medicine, Bayer, with strongest over-indexing on Vacation rental (8.87× the country average). Demographically, the Covestro audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Covestro fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 40.8 |
| Estimated audience size | 381,643 |
Audience persona
The typical Covestro fan in Germany is balanced, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,737 | 3.23× |
| Bayern | 60,383 | 0.98× |
| Baden-Württemberg | 48,444 | 0.93× |
| Hessen | 42,697 | 1.47× |
| Niedersachsen | 32,167 | 0.87× |
| Schleswig-Holstein | 23,470 | 1.71× |
| Rheinland-Pfalz | 19,360 | 1.01× |
| Berlin | 18,182 | 1.07× |
| Hamburg | 11,181 | 1.3× |
| Sachsen | 10,351 | 0.55× |
| Brandenburg | 6,062 | 0.51× |
| Thüringen | 4,393 | 0.45× |
| Sachsen-Anhalt | 3,849 | 0.39× |
| Mecklenburg-Vorpommern | 2,541 | 0.35× |
| Saarland | 2,344 | 0.5× |
| Bremen | 2,211 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 8.87× | Travel & Leisure |
| Veterinary medicine | 5.62× | Business & Career |
| Bayer | 14.61× | Health |
| Satire | 5.34× | Literature |
| Pharmaceutical industry | 7.98× | Business & Career |
| German television comedy | 5.43× | Movies & TV |
| BlackRock | 9.87× | Business & Career |
| Tagesschau | 1.63× | Movies & TV |
| Headphones | 4.55× | Technology & Electronics |
| Pets | 1.51× | Pets & Animals |
| Infineon Technologies | 12.16× | Technology & Electronics |
| Netto Marken-Discount | 1.82× | Shopping |
| Hygiene | 2.59× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Automobiles | 1.53× | Cars & Mobility |
| Vacations | 2.07× | Travel & Leisure |
| Bayer 04 Leverkusen | 3.4× | Sports |
| Hedge fund | 8.84× | Business & Career |
| North Rhine-Westphalia | 1.89× | Travel & Leisure |
| Allgäu | 4.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.4 |
| Need for Security | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Family Orientation | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.9% |
| United States | 9.5% |
| China | 8.6% |
See Covestro audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Covestro have in Germany?
Covestro has an estimated audience of 381,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Covestro fans?
45.8% of Covestro fans are female, 54.2% are male, with an average age of 40.8 years.
Which brands do Covestro fans like most?
Covestro fans show strongest brand affinity for Vacation rental (8.87×), Veterinary medicine (5.62×), and Bayer (14.61×) over the country average.
Where do Covestro fans live in Germany?
Covestro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,737), Bayern (reach 60,383), and Baden-Württemberg (reach 48,444). These three regions account for the largest share of the active audience.
What other brands do Covestro fans also like?
Beyond Covestro itself, the audience over-indexes on Veterinary medicine (5.62×), Bayer (14.61×), Satire (5.34×), and Pharmaceutical industry (7.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Covestro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.