Rascasse Audience Intelligence

Covestro Target Market in Germany

A data profile of the people who buy, follow and care about Covestro in Germany — modelled from more than twelve digital signal sources. Covestro has an estimated audience of 376,119 people in Germany.

#1873among Brand in Germany#1030in Business & Career

The average Covestro fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Veterinary medicine, Bayer, Pharmaceutical industry, with strongest over-indexing on Veterinary medicine (7.45× the country average).

Demographically, the Covestro audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Covestro fan in Germany is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Veterinary medicine.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Covestro profile in Germany.

Audience size
376K
in Germany
Gender
45.1%♀
54.9% male
Age
41.1
average years
Country rank
#14739
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Covestro

45.1% are female, 54.9% are male, average age 41.1.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Covestro audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age41.1
Estimated audience size376,119
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Covestro audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Covestro audience comes from Germany.

Worldwide audience distribution share by country for Covestro
CountryShare
Germany42.8%
United States9.4%
Belgium8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Covestro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Covestro customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K3.29×
02Schleswig-Holstein~30K2.31×
03Hessen~40K1.37×
04Hamburg~10K1.25×
05Rheinland-Pfalz~20K0.98×
06Berlin~20K0.96×
07Bayern~60K0.92×
08Baden-Württemberg~50K0.88×
09Niedersachsen~30K0.87×
10Bremen~2K0.74×
11Saarland~3K0.62×
12Sachsen~10K0.57×
13Brandenburg~7K0.55×
14Thüringen~5K0.54×
15Sachsen-Anhalt~5K0.50×
16Mecklenburg-Vorpommern~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Covestro, Germany
0.48×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Covestro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Covestro audience
#·InterestCategoryAffinity×
01BayerHealth19.31×
02Commercial bankBusiness & Career12.61×
03BlackRockBusiness & Career11.39×
04NovartisHealth11.25×
05Infineon TechnologiesTechnology & Electronics10.28×
06Pharmaceutical industryBusiness & Career8.97×
07Veterinary medicineBusiness & Career7.45×
08Risk managementBusiness & Career4.04×
09Bayer 04 LeverkusenSports3.76×
10EssoCars & Mobility3.39×
11Deutsche BankBusiness & Career2.85×
12PostbankBusiness & Career2.38×
13CommerzbankBusiness & Career1.89×
14SparkasseBusiness & Career1.83×
15Netto Marken-DiscountShopping1.79×
16TagesschauMovies & TV1.69×
17NatureHome & Garden1.69×
18Müller (company)Food & Beverages1.69×
19KauflandShopping1.57×
20AldiShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Covestro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Covestro audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Covestro audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Covestro's target market in Germany?

Covestro's target market in Germany covers an estimated 376,119 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Covestro customers?

45.1% of the Covestro audience are female, 54.9% are male, with an average age of 41.1 years.

03

Which brands do Covestro fans like most?

Covestro fans show strongest brand affinity for Veterinary medicine (7.45×), Bayer (19.31×), and Pharmaceutical industry (8.97×) over the country average.

04

Where do Covestro fans live in Germany?

Covestro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Covestro fans also like?

Beyond Covestro itself, the audience over-indexes on Bayer (19.31×), Pharmaceutical industry (8.97×), BlackRock (11.39×), and Esso (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Covestro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Covestro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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