Novartis Audience in Germany
Novartis has an estimated audience of 274,990 people in Germany. 56.6% are female, 43.4% are male, average age 48.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Roche, Desperados, Tagesschau, Novo Nordisk, Pfizer.
The average Novartis fan in Germany is 48.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Roche, Desperados, Tagesschau, with strongest over-indexing on Roche (159.24× the country average). Demographically, the Novartis audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Novartis fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 48.3 |
| Estimated audience size | 274,990 |
Audience persona
The typical Novartis fan in Germany is more female, around 48.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Roche.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 85,960 | 1.94× |
| Baden-Württemberg | 81,049 | 2.16× |
| Nordrhein-Westfalen | 56,072 | 0.93× |
| Hessen | 33,123 | 1.58× |
| Niedersachsen | 21,285 | 0.8× |
| Berlin | 15,540 | 1.26× |
| Rheinland-Pfalz | 13,522 | 0.98× |
| Sachsen | 9,565 | 0.71× |
| Hamburg | 6,743 | 1.09× |
| Schleswig-Holstein | 6,628 | 0.67× |
| Thüringen | 4,896 | 0.7× |
| Sachsen-Anhalt | 4,885 | 0.69× |
| Brandenburg | 4,817 | 0.56× |
| Saarland | 3,007 | 0.89× |
| Mecklenburg-Vorpommern | 2,566 | 0.49× |
| Bremen | 1,285 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roche | 159.24× | Business & Career |
| Desperados | 199.79× | Food & Beverages |
| Tagesschau | 14.53× | Movies & TV |
| Novo Nordisk | 37.78× | Health |
| Pfizer | 88.35× | Health |
| International human rights law | 110.07× | Politics & Society |
| Octapharma | 135.39× | Health |
| Health information technology | 142.83× | Business & Career |
| Genentech | 247.44× | Health |
| Biological engineering | 91.73× | Business & Career |
| Ascom | 67.69× | Technology & Electronics |
| Health technology | 54.21× | Business & Career |
| Sanofi | 39.73× | Health |
| GlaxoSmithKline | 56.89× | Health |
| Physician | 13.3× | Business & Career |
| Peace | 19.55× | Politics & Society |
| Eli Lilly | 60.47× | Health |
| Hospital | 11.22× | Health |
| Merck & Co. | 38.38× | Health |
| RT (TV network) | 16.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Family Orientation | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.48 |
| Pet Ownership | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.45 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Italy | 9.3% |
| India | 7.5% |
See Novartis audiences in other countries
More Medicine audiences in Germany
- Novo Nordisk (1,880,220)
- BASF (1,312,192)
- Boehringer Ingelheim (869,283)
- Bayer (671,896)
- Doppelherz (587,859)
Frequently asked questions
How many fans does Novartis have in Germany?
Novartis has an estimated audience of 274,990 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Novartis fans?
56.6% of Novartis fans are female, 43.4% are male, with an average age of 48.3 years.
Which brands do Novartis fans like most?
Novartis fans show strongest brand affinity for Roche (159.24×), Desperados (199.79×), and Tagesschau (14.53×) over the country average.
Where do Novartis fans live in Germany?
Novartis fans in Germany are most concentrated in Bayern (reach 85,960), Baden-Württemberg (reach 81,049), and Nordrhein-Westfalen (reach 56,072). These three regions account for the largest share of the active audience.
What other brands do Novartis fans also like?
Beyond Novartis itself, the audience over-indexes on Desperados (199.79×), Tagesschau (14.53×), Novo Nordisk (37.78×), and Pfizer (88.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novartis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.