Novartis Audience in United States

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Novartis has an estimated audience of 1,820,868 people in United States. 57.3% are female, 42.7% are male, average age 47.8. Top regions: California, New Jersey, New York. Top brand affinities: Word Connect, Octapharma, Sanofi, Chase (bank), Minnie Driver.

The average Novartis fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, New York. Top brand affinities include Word Connect, Octapharma, Sanofi, with strongest over-indexing on Word Connect (39.3× the country average). Demographically, the Novartis audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Novartis fans

Demographic split for Novartis audience in United States
MetricValue
Female57.3%
Male42.7%
Average age47.8
Estimated audience size1,820,868

Audience persona

The typical Novartis fan in United States is more female, around 47.8 years old, with strong Career Orientation tendencies and a notable affinity for Word Connect.

Top regions in United States

Top regions ranked by reach for Novartis in United States
RegionReachAffinity
California242,0881.21×
New Jersey226,8184.9×
New York188,5561.85×
Massachusetts156,2154.35×
Texas132,4930.85×
Florida94,1690.76×
Pennsylvania86,1521.41×
North Carolina75,6411.38×
Illinois71,9621.19×
Indiana47,4781.43×
Virginia47,4511.07×
Georgia46,6540.83×
Ohio44,2420.79×
Michigan37,8380.79×
Maryland36,0931.15×
Tennessee29,7380.81×
Washington29,4450.81×
Arizona27,1020.73×
Colorado25,6560.89×
Missouri24,1000.82×
Connecticut23,6981.3×
Wisconsin21,7680.79×
Minnesota20,6610.79×
South Carolina20,0380.73×
Kentucky17,2850.76×
Louisiana15,9050.68×
Oregon14,6040.7×
Alabama13,7620.54×
Washington, District of Columbia13,4452.46×
Oklahoma11,1190.55×
Utah10,6830.66×
Kansas10,4250.73×
Nevada9,9900.57×
New Hampshire9,5631.33×
Iowa9,3350.62×
Arkansas9,0870.61×
Mississippi8,5810.57×
Rhode Island7,0691.22×
Nebraska6,2970.69×
Maine5,4100.83×
West Virginia4,8430.57×
Delaware4,7910.95×
Idaho4,5830.5×
New Mexico4,0150.44×
Hawaii3,8840.5×
Montana2,6110.52×
South Dakota2,3370.56×
Vermont2,2240.7×
North Dakota1,7400.47×
Alaska1,0780.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novartis audience
BrandAffinityCategory
Word Connect39.3×Games
Octapharma32.44×Health
Sanofi43.88×Health
Chase (bank)3.66×Business & Career
Minnie Driver13.11×Movies & TV
T-Mobile2.68×Technology & Electronics
United States Postal Service2.71×Business & Career
Blabbermouth.net (Official)15.4×Music & Radio
Lima9.13×Travel & Leisure
Streetball24.75×Sports
Acrimony20.65×Movies & TV
Walgreens2.27×Shopping
Boehringer Ingelheim24.32×Health
The UPS Store2.5×Shopping
Dollar General2.04×Shopping
Roche24.49×Business & Career
Buenos Aires3.69×Travel & Leisure
Cancer8.28×Music & Radio
General Surgery (band)45.67×Music & Radio
NBA1.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novartis audience
TraitClusterScore
Career OrientationPOWER1.51
Price SensitivityPREMIUM1.39
Convenience OrientationPREMIUM1.35
Need for SecurityCONSERVATISM1.3
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Novartis
CountryShare
United States25.5%
Italy9.3%
India7.5%

See Novartis audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Novartis have in United States?

Novartis has an estimated audience of 1,820,868 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Novartis fans?

57.3% of Novartis fans are female, 42.7% are male, with an average age of 47.8 years.

Which brands do Novartis fans like most?

Novartis fans show strongest brand affinity for Word Connect (39.3×), Octapharma (32.44×), and Sanofi (43.88×) over the country average.

Where do Novartis fans live in United States?

Novartis fans in United States are most concentrated in California (reach 242,088), New Jersey (reach 226,818), and New York (reach 188,556). These three regions account for the largest share of the active audience.

What other brands do Novartis fans also like?

Beyond Novartis itself, the audience over-indexes on Octapharma (32.44×), Sanofi (43.88×), Chase (bank) (3.66×), and Minnie Driver (13.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novartis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.