Rascasse Audience Intelligence

Novartis Target Market in United States

A data profile of the people who buy, follow and care about Novartis in United States — modelled from more than twelve digital signal sources. Novartis has an estimated audience of 1,806,038 people in United States.

#4among Medicine in United States#1582among Brand in United States#528in Health

The average Novartis fan in United States is 47.8 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, New York.

Top brand affinities include Word Connect, Octapharma, Sanofi, with strongest over-indexing on Word Connect (39.3× the country average).

Demographically, the Novartis audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novartis fan in United States is more female, around 47.8 years old, with strong Career Orientation tendencies and a notable affinity for Word Connect.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novartis profile in United States.

Audience size
1.8M
in United States
Gender
57.3%♀
42.7% male
Age
47.8
average years
Country rank
#15417
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Novartis

57.3% are female, 42.7% are male, average age 47.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Novartis audience in United States
MetricValue
Female57.3%
Male42.7%
Average age47.8
Estimated audience size1,806,038
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Novartis audience in United States
Age bracketShare%
16-196%
20-2911%
30-3916%
40-4924%
50+43%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Novartis audience comes from United States.

Worldwide audience distribution share by country for Novartis
CountryShare
United States25.5%
Italy9.4%
India7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novartis audience in United States is strongest.

Fig. 05

Top regions by affinity

Novartis customers by region in United States
#RegionReachAffinity×
01New Jersey~300K5.56×
02Massachusetts~200K4.20×
03Washington, District of Columbia~10K2.36×
04New York~200K1.78×
05Indiana~50K1.57×
06North Carolina~80K1.51×
07Pennsylvania~80K1.36×
08Connecticut~20K1.31×
09New Hampshire~9K1.31×
10Rhode Island~7K1.21×
11California~200K1.17×
12Maryland~40K1.16×
13Illinois~70K1.12×
14Virginia~50K1.03×
15Delaware~5K1.02×
16Maine~6K0.89×
17Colorado~20K0.87×
18Vermont~3K0.87×
19Texas~100K0.81×
20Georgia~50K0.81×
21Missouri~20K0.80×
22Washington~30K0.78×
23Tennessee~30K0.78×
24Wisconsin~20K0.78×
25Michigan~40K0.76×
26Kansas~10K0.76×
27Alaska~3K0.76×
28Florida~90K0.75×
29Ohio~40K0.75×
30South Carolina~20K0.75×
31Minnesota~20K0.75×
32South Dakota~3K0.75×
33Kentucky~20K0.74×
34Nebraska~7K0.74×
35North Dakota~3K0.74×
36Arizona~30K0.73×
37West Virginia~6K0.72×
38Montana~4K0.72×
39Oregon~10K0.71×
40Louisiana~20K0.69×
41Utah~10K0.69×
42Iowa~10K0.67×
43Arkansas~10K0.66×
44Mississippi~10K0.66×
45Idaho~6K0.66×
46Hawaii~5K0.65×
47Nevada~10K0.64×
48New Mexico~6K0.61×
49Alabama~20K0.60×
50Oklahoma~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Novartis, United States
0.60×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novartis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novartis audience
#·InterestCategoryAffinity×
01General Surgery (band)Music & Radio45.67×
02SanofiHealth43.88×
03Word ConnectGames39.30×
04OctapharmaHealth32.44×
05StreetballSports24.75×
06RocheBusiness & Career24.49×
07Boehringer IngelheimHealth24.32×
08AcrimonyMovies & TV20.65×
09Blabbermouth.net (Official)Music & Radio15.40×
10Minnie DriverMovies & TV13.11×
11LimaTravel & Leisure9.13×
12CancerMusic & Radio8.28×
13Buenos AiresTravel & Leisure3.69×
14United States Postal ServiceBusiness & Career2.71×
15T-MobileTechnology & Electronics2.68×
16The UPS StoreShopping2.50×
17WalgreensShopping2.27×
18Dollar GeneralShopping2.04×
19NBASports1.61×
20WalmartShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novartis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novartis audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.18×
Price SensitivityPREMIUM1.58×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novartis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM1.04×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Novartis's target market in United States?

Novartis's target market in United States covers an estimated 1,806,038 people, concentrated in New Jersey and California.

02

What is the gender split and age of Novartis customers?

57.3% of the Novartis audience are female, 42.7% are male, with an average age of 47.8 years.

03

Which brands do Novartis fans like most?

Novartis fans show strongest brand affinity for Word Connect (39.3×), Octapharma (32.44×), and Sanofi (43.88×) over the country average.

04

Where do Novartis fans live in United States?

Novartis fans in United States are most concentrated in New Jersey (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Novartis fans also like?

Beyond Novartis itself, the audience over-indexes on Octapharma (32.44×), Sanofi (43.88×), Minnie Driver (13.11×), and United States Postal Service (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Novartis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novartis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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