GlaxoSmithKline Audience in United States

GlaxoSmithKline logo

GlaxoSmithKline has an estimated audience of 1,482,310 people in United States. 50.5% are female, 49.5% are male, average age 41.5. Top regions: Pennsylvania, California, New York. Top brand affinities: Janitor, El Paso County, Colorado, Emperor Entertainment Group, Electrolyte, Israel.

The average GlaxoSmithKline fan in United States is 41.5 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Janitor, El Paso County, Colorado, Emperor Entertainment Group, with strongest over-indexing on Janitor (20× the country average). Demographically, the GlaxoSmithKline audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of GlaxoSmithKline fans

Demographic split for GlaxoSmithKline audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.5
Estimated audience size1,482,310

Audience persona

The typical GlaxoSmithKline fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for GlaxoSmithKline in United States
RegionReachAffinity
Pennsylvania201,9284.05×
California145,5700.89×
New York132,4871.6×
Massachusetts96,7533.31×
North Carolina89,9642.02×
Texas86,2450.68×
New Jersey72,0111.91×
Florida71,8900.72×
Maryland53,2302.09×
Illinois49,4521×
Virginia45,6701.26×
Georgia39,1150.86×
Ohio34,8950.76×
Michigan30,6060.79×
Washington25,2020.85×
Indiana24,4510.9×
Tennessee22,0800.74×
Colorado20,0080.86×
Connecticut18,6791.26×
Missouri18,2310.76×
Arizona18,1800.6×
Wisconsin16,8370.75×
Minnesota16,2330.76×
South Carolina14,4030.65×
Kentucky11,8510.64×
Oregon11,7330.69×
Washington, District of Columbia11,5842.6×
Alabama10,4310.5×
Louisiana9,7290.51×
Utah9,3510.7×
Kansas8,8070.75×
Oklahoma8,6260.52×
Iowa8,0680.66×
Delaware7,4381.82×
Nevada6,8790.48×
New Hampshire6,8641.18×
Arkansas6,5890.54×
Nebraska6,0200.81×
Mississippi5,2690.43×
Montana5,2681.28×
Rhode Island4,7911.02×
West Virginia4,4830.65×
Maine4,2030.79×
Idaho3,5840.48×
Hawaii3,0400.48×
Vermont2,9591.14×
New Mexico2,8200.38×
South Dakota1,8960.55×
North Dakota1,5100.5×
Alaska1,1020.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GlaxoSmithKline audience
BrandAffinityCategory
Janitor20×Home & Garden
El Paso County, Colorado21.51×Travel & Leisure
Emperor Entertainment Group16.73×Business & Career
Electrolyte6.29×Health
Israel2.53×Travel & Leisure
Governor of Michigan8.36×Politics & Society
Wok7.22×Food & Beverages
Goop5.51×Internet & Social Media
Grinch3.78×Movies & TV
Whataburger1.61×Food & Beverages
Jeep Grand Cherokee (WJ)5.45×Cars & Mobility
Grace Slick6.63×Music & Radio
Jingoism1.62×Politics & Society
Elsword11.79×Games
Vocal harmony3.24×Music & Radio
Kendra Scott2.06×Fashion & Accessoires
TV Fanatic7.02×Movies & TV
Keeper (password manager)4.14×Technology & Electronics
headspace5.92×Health
Layne Staley3.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GlaxoSmithKline audience
TraitClusterScore
SustainabilityBALANCE1.87
Career OrientationPOWER1.62
Family OrientationCONSERVATISM1.61
Need for SecurityCONSERVATISM1.48
Social Media UsageJOY1.32
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for GlaxoSmithKline
CountryShare
United States36.4%
India10.3%
China6.2%

See GlaxoSmithKline audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does GlaxoSmithKline have in United States?

GlaxoSmithKline has an estimated audience of 1,482,310 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of GlaxoSmithKline fans?

50.5% of GlaxoSmithKline fans are female, 49.5% are male, with an average age of 41.5 years.

Which brands do GlaxoSmithKline fans like most?

GlaxoSmithKline fans show strongest brand affinity for Janitor (20×), El Paso County, Colorado (21.51×), and Emperor Entertainment Group (16.73×) over the country average.

Where do GlaxoSmithKline fans live in United States?

GlaxoSmithKline fans in United States are most concentrated in Pennsylvania (reach 201,928), California (reach 145,570), and New York (reach 132,487). These three regions account for the largest share of the active audience.

What other brands do GlaxoSmithKline fans also like?

Beyond GlaxoSmithKline itself, the audience over-indexes on El Paso County, Colorado (21.51×), Emperor Entertainment Group (16.73×), Electrolyte (6.29×), and Israel (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GlaxoSmithKline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.