Rascasse Audience Intelligence

GlaxoSmithKline Target Market in United States

A data profile of the people who buy, follow and care about GlaxoSmithKline in United States — modelled from more than twelve digital signal sources. GlaxoSmithKline has an estimated audience of 1,481,040 people in United States.

#6among Medicine in United States#1861among Brand in United States#593in Health

The average GlaxoSmithKline fan in United States is 41.5 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Sensodyne, FedEx, Sustainable energy, with strongest over-indexing on Sensodyne (47.91× the country average).

Demographically, the GlaxoSmithKline audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GlaxoSmithKline fan in United States is balanced, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Sensodyne.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GlaxoSmithKline profile in United States.

Audience size
1.5M
in United States
Gender
50.5%♀
49.5% male
Age
41.5
average years
Country rank
#17943
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GlaxoSmithKline

50.5% are female, 49.5% are male, average age 41.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for GlaxoSmithKline audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.5
Estimated audience size1,481,040
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the GlaxoSmithKline audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3924%
40-4931%
50+16%
Fig. 04

Worldwide distribution

36.1%

of the worldwide GlaxoSmithKline audience comes from United States.

Worldwide audience distribution share by country for GlaxoSmithKline
CountryShare
United States36.1%
India10.2%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GlaxoSmithKline audience in United States is strongest.

Fig. 05

Top regions by affinity

GlaxoSmithKline customers by region in United States
#RegionReachAffinity×
01Pennsylvania~500K9.72×
02Massachusetts~90K2.94×
03North Carolina~100K2.49×
04Washington, District of Columbia~10K2.31×
05Montana~8K1.93×
06Maryland~50K1.89×
07Delaware~8K1.88×
08New Jersey~70K1.74×
09New York~100K1.40×
10Virginia~40K1.14×
11Connecticut~20K1.14×
12New Hampshire~6K1.10×
13Vermont~3K1.06×
14Rhode Island~5K0.99×
15Illinois~40K0.90×
16Maine~5K0.85×
17Indiana~20K0.83×
18Missouri~20K0.82×
19Nebraska~6K0.82×
20California~100K0.80×
21Alaska~3K0.80×
22Georgia~40K0.79×
23Colorado~20K0.79×
24South Dakota~3K0.79×
25North Dakota~2K0.79×
26Washington~20K0.78×
27West Virginia~5K0.78×
28Kansas~9K0.76×
29Michigan~30K0.74×
30Wisconsin~20K0.74×
31Tennessee~20K0.73×
32Minnesota~20K0.73×
33Ohio~30K0.72×
34Utah~9K0.71×
35Iowa~9K0.70×
36Oregon~10K0.69×
37Hawaii~4K0.69×
38Florida~70K0.68×
39Idaho~5K0.68×
40South Carolina~20K0.67×
41Kentucky~10K0.67×
42Arkansas~8K0.67×
43Mississippi~8K0.64×
44New Mexico~5K0.64×
45Texas~80K0.61×
46Arizona~20K0.61×
47Oklahoma~10K0.61×
48Louisiana~10K0.60×
49Alabama~10K0.58×
50Nevada~8K0.57×
Fig. 06

Affinity by region

Affinity by region — GlaxoSmithKline, United States
0.57×1.00×9.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GlaxoSmithKline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GlaxoSmithKline audience
#·InterestCategoryAffinity×
01SensodyneBeauty & Wellness47.91×
02Cath KidstonFashion & Accessoires20.00×
03Newcastle United F.C.Sports20.00×
04Vaccine-preventable diseasesHealth18.91×
05Elderly careHealth14.92×
06Retail bankingBusiness & Career7.73×
07Sustainable energyHome & Garden7.71×
08Retirement planningBusiness & Career6.18×
09Online bankingBusiness & Career6.13×
10FedExBusiness & Career6.12×
11Renewable energyBusiness & Career6.01×
12Preventive healthcareHealth5.96×
13Staples (Canada)Business & Career4.00×
14Mortgage loansBusiness & Career3.84×
15Vehicle insuranceCars & Mobility3.80×
16NostalgiaHome & Garden3.36×
17Discount storesShopping3.24×
18McDonald'sFood & Beverages2.54×
19WalgreensShopping2.48×
20PinterestInternet & Social Media2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GlaxoSmithKline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GlaxoSmithKline audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.69×
SustainabilityBALANCE2.62×
Career OrientationPOWER2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GlaxoSmithKline audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GlaxoSmithKline's target market in United States?

GlaxoSmithKline's target market in United States covers an estimated 1,481,040 people, concentrated in Pennsylvania and California.

02

What is the gender split and age of GlaxoSmithKline customers?

50.5% of the GlaxoSmithKline audience are female, 49.5% are male, with an average age of 41.5 years.

03

Which brands do GlaxoSmithKline fans like most?

GlaxoSmithKline fans show strongest brand affinity for Sensodyne (47.91×), FedEx (6.12×), and Sustainable energy (7.71×) over the country average.

04

Where do GlaxoSmithKline fans live in United States?

GlaxoSmithKline fans in United States are most concentrated in Pennsylvania (reach ~500K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do GlaxoSmithKline fans also like?

Beyond GlaxoSmithKline itself, the audience over-indexes on FedEx (6.12×), Sustainable energy (7.71×), Cath Kidston (20×), and Renewable energy (6.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for GlaxoSmithKline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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