GlaxoSmithKline Audience in United States

GlaxoSmithKline has an estimated audience of 1,482,310 people in United States. 50.5% are female, 49.5% are male, average age 41.5. Top regions: Pennsylvania, California, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, Staples (Canada), CarGurus.

The average GlaxoSmithKline fan in United States is 41.5 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (8.53× the country average). Demographically, the GlaxoSmithKline audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of GlaxoSmithKline fans

Demographic split for GlaxoSmithKline audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.5
Estimated audience size1,482,310

Audience persona

The typical GlaxoSmithKline fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for GlaxoSmithKline in United States
RegionReachAffinity
Pennsylvania201,9284.05×
California145,5700.89×
New York132,4871.6×
Massachusetts96,7533.31×
North Carolina89,9642.02×
Texas86,2450.68×
New Jersey72,0111.91×
Florida71,8900.72×
Maryland53,2302.09×
Illinois49,4521×
Virginia45,6701.26×
Georgia39,1150.86×
Ohio34,8950.76×
Michigan30,6060.79×
Washington25,2020.85×
Indiana24,4510.9×
Tennessee22,0800.74×
Colorado20,0080.86×
Connecticut18,6791.26×
Missouri18,2310.76×
Arizona18,1800.6×
Wisconsin16,8370.75×
Minnesota16,2330.76×
South Carolina14,4030.65×
Kentucky11,8510.64×
Oregon11,7330.69×
Washington, District of Columbia11,5842.6×
Alabama10,4310.5×
Louisiana9,7290.51×
Utah9,3510.7×
Kansas8,8070.75×
Oklahoma8,6260.52×
Iowa8,0680.66×
Delaware7,4381.82×
Nevada6,8790.48×
New Hampshire6,8641.18×
Arkansas6,5890.54×
Nebraska6,0200.81×
Mississippi5,2690.43×
Montana5,2681.28×
Rhode Island4,7911.02×
West Virginia4,4830.65×
Maine4,2030.79×
Idaho3,5840.48×
Hawaii3,0400.48×
Vermont2,9591.14×
New Mexico2,8200.38×
South Dakota1,8960.55×
North Dakota1,5100.5×
Alaska1,1020.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GlaxoSmithKline audience
BrandAffinityCategory
Capital One8.53×Business & Career
Google Maps8.05×Internet & Social Media
Indeed.com8.43×Business & Career
Staples (Canada)10.2×Business & Career
CarGurus9.89×Cars & Mobility
Pierce Brosnan18.48×Movies & TV
Canva13.92×Technology & Electronics
DeviantArt10.35×Internet & Social Media
Circle K10.1×Shopping
HubSpot19.82×Internet & Social Media
MailChimp20.19×Internet & Social Media
Bruce Willis8.76×Movies & TV
Bryce Dallas Howard13.23×Movies & TV
Choice Hotels19.35×Travel & Leisure
AccuWeather7.64×Home & Garden
Billy Bob Thornton10.05×Movies & TV
Days Inn28.31×Travel & Leisure
Enterprise Rent-A-Car6.56×Cars & Mobility
Cath Kidston20×Fashion & Accessoires
Oracle Corporation17.86×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GlaxoSmithKline audience
TraitClusterScore
SustainabilityBALANCE1.87
Career OrientationPOWER1.62
Family OrientationCONSERVATISM1.61
Need for SecurityCONSERVATISM1.48
Social Media UsageJOY1.32
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for GlaxoSmithKline
CountryShare
United States36.4%
India10.3%
China6.2%

See GlaxoSmithKline audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does GlaxoSmithKline have in United States?

GlaxoSmithKline has an estimated audience of 1,482,310 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of GlaxoSmithKline fans?

50.5% of GlaxoSmithKline fans are female, 49.5% are male, with an average age of 41.5 years.

Which brands do GlaxoSmithKline fans like most?

GlaxoSmithKline fans show strongest brand affinity for Capital One (8.53×), Google Maps (8.05×), and Indeed.com (8.43×) over the country average.

Where do GlaxoSmithKline fans live in United States?

GlaxoSmithKline fans in United States are most concentrated in Pennsylvania (reach 201,928), California (reach 145,570), and New York (reach 132,487). These three regions account for the largest share of the active audience.

What other brands do GlaxoSmithKline fans also like?

Beyond GlaxoSmithKline itself, the audience over-indexes on Google Maps (8.05×), Indeed.com (8.43×), Staples (Canada) (10.2×), and CarGurus (9.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GlaxoSmithKline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.