Sensodyne Audience in United States

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Sensodyne has an estimated audience of 1,030,764 people in United States. 48.5% are female, 51.5% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: GlaxoSmithKline, Young Sheldon, Donal Skehan, Home Interior Design, Georgie & Mandy's First Marriage.

The average Sensodyne fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include GlaxoSmithKline, Young Sheldon, Donal Skehan, with strongest over-indexing on GlaxoSmithKline (47.91× the country average). Demographically, the Sensodyne audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

Demographics of Sensodyne fans

Demographic split for Sensodyne audience in United States
MetricValue
Female48.5%
Male51.5%
Average age36.2
Estimated audience size1,030,764

Audience persona

The typical Sensodyne fan in United States is balanced, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for GlaxoSmithKline.

Top regions in United States

Top regions ranked by reach for Sensodyne in United States
RegionReachAffinity
California193,2461.7×
Texas116,0181.31×
New York93,6801.63×
Florida90,6411.3×
Illinois44,2531.29×
Georgia38,2451.2×
New Jersey38,1561.46×
Pennsylvania35,7431.03×
North Carolina31,7531.02×
Ohio29,2150.92×
Virginia28,5561.14×
Michigan26,3850.98×
Massachusetts25,8451.27×
Washington24,9721.21×
Maryland22,9491.29×
Arizona22,5941.07×
Tennessee19,8360.96×
Indiana17,4000.92×
Colorado17,3711.07×
Missouri15,9850.96×
Minnesota15,0331.02×
Wisconsin14,5880.94×
South Carolina14,0200.9×
Louisiana13,2381×
Oregon12,9751.1×
Alabama12,5280.87×
Connecticut12,3361.19×
Kentucky11,5450.89×
Nevada11,4531.15×
Oklahoma11,2990.99×
Utah8,7290.95×
Kansas7,6680.94×
Iowa7,3820.87×
Arkansas7,3240.86×
Mississippi6,7160.79×
Hawaii4,8131.09×
Nebraska4,7810.92×
New Mexico4,4730.87×
Idaho4,0360.78×
New Hampshire3,4560.85×
Washington, District of Columbia3,4411.11×
Rhode Island3,3841.03×
West Virginia3,1090.65×
Maine2,8220.76×
Delaware2,7380.96×
Montana1,7860.62×
South Dakota1,5110.63×
Alaska1,4930.68×
North Dakota1,4470.68×
Vermont1,1020.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sensodyne audience
BrandAffinityCategory
GlaxoSmithKline47.91×Health
Young Sheldon8.98×Movies & TV
Donal Skehan206.82×Movies & TV
Home Interior Design5.24×Home & Garden
Georgie & Mandy's First Marriage4.97×Movies & TV
Concurrent Versions System3.27×Technology & Electronics
CVS Pharmacy3.37×Shopping
Instant messaging2.76×Internet & Social Media
Google Flights3.82×Travel & Leisure
United States1.78×Travel & Leisure
Menards3.22×Home & Garden
Video games1.9×Games
The UPS Store2.87×Shopping
Movies1.51×Movies & TV
Toothpaste6.55×Beauty & Wellness
Friendship2.17×Kids & Family
Televisions1.71×Technology & Electronics
Quinceañera (telenovela)4.55×Movies & TV
Quotation3.54×Business & Career
Dollar General2.12×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sensodyne audience
TraitClusterScore
Luxury OrientationPREMIUM1.4
Risk AppetiteTHRILL1.34
DIY MentalityTHRILL1.3
Pet OwnershipJOY1.25
Convenience OrientationPREMIUM1.22
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Sensodyne
CountryShare
India16.8%
United States13.4%
Brazil8.2%

See Sensodyne audiences in other countries

More Dental care audiences in United States

Frequently asked questions

How many fans does Sensodyne have in United States?

Sensodyne has an estimated audience of 1,030,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Sensodyne fans?

48.5% of Sensodyne fans are female, 51.5% are male, with an average age of 36.2 years.

Which brands do Sensodyne fans like most?

Sensodyne fans show strongest brand affinity for GlaxoSmithKline (47.91×), Young Sheldon (8.98×), and Donal Skehan (206.82×) over the country average.

Where do Sensodyne fans live in United States?

Sensodyne fans in United States are most concentrated in California (reach 193,246), Texas (reach 116,018), and New York (reach 93,680). These three regions account for the largest share of the active audience.

What other brands do Sensodyne fans also like?

Beyond Sensodyne itself, the audience over-indexes on Young Sheldon (8.98×), Donal Skehan (206.82×), Home Interior Design (5.24×), and Georgie & Mandy's First Marriage (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sensodyne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.