Rascasse Audience Intelligence

Sensodyne Target Market in United States

A data profile of the people who buy, follow and care about Sensodyne in United States — modelled from more than twelve digital signal sources. Sensodyne has an estimated audience of 1,036,380 people in United States.

#4among Dental care in United States#2352among Brand in United States#299in Beauty & Wellness

The average Sensodyne fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GlaxoSmithKline, Young Sheldon, Donal Skehan, with strongest over-indexing on GlaxoSmithKline (47.91× the country average).

Demographically, the Sensodyne audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sensodyne fan in United States is balanced, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for GlaxoSmithKline.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sensodyne profile in United States.

Audience size
1M
in United States
Gender
48.5%♀
51.5% male
Age
36.2
average years
Country rank
#23118
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sensodyne

48.5% are female, 51.5% are male, average age 36.2.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Sensodyne audience in United States
MetricValue
Female48.5%
Male51.5%
Average age36.2
Estimated audience size1,036,380
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Sensodyne audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Sensodyne audience comes from United States.

Worldwide audience distribution share by country for Sensodyne
CountryShare
India16.9%
United States13.2%
Brazil8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sensodyne audience in United States is strongest.

Fig. 05

Top regions by affinity

Sensodyne customers by region in United States
#RegionReachAffinity×
01California~200K1.60×
02New York~90K1.51×
03New Jersey~40K1.37×
04Texas~100K1.26×
05Florida~90K1.25×
06Maryland~20K1.25×
07Illinois~40K1.20×
08Massachusetts~20K1.20×
09Nevada~10K1.20×
10Washington~20K1.19×
11Georgia~40K1.17×
12Connecticut~10K1.17×
13Oregon~10K1.09×
14Hawaii~5K1.09×
15North Carolina~30K1.07×
16Virginia~30K1.07×
17Arizona~20K1.07×
18Washington, District of Columbia~3K1.07×
19Colorado~20K1.03×
20Rhode Island~3K1.02×
21Pennsylvania~30K1.01×
22Minnesota~10K1.00×
23Louisiana~10K1.00×
24Delaware~3K0.99×
25Kansas~8K0.98×
26Nebraska~5K0.98×
27Michigan~30K0.96×
28Tennessee~20K0.96×
29Missouri~20K0.96×
30Oklahoma~10K0.96×
31Utah~9K0.95×
32Indiana~20K0.93×
33Wisconsin~10K0.93×
34South Carolina~10K0.93×
35Alabama~10K0.90×
36New Mexico~5K0.90×
37North Dakota~2K0.90×
38Ohio~30K0.89×
39Kentucky~10K0.89×
40Iowa~8K0.89×
41Arkansas~8K0.89×
42New Hampshire~4K0.89×
43Mississippi~8K0.88×
44Maine~3K0.88×
45Alaska~2K0.86×
46Idaho~4K0.85×
47South Dakota~2K0.83×
48Vermont~1K0.82×
49West Virginia~4K0.81×
50Montana~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Sensodyne, United States
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sensodyne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sensodyne audience
#·InterestCategoryAffinity×
01Donal SkehanMovies & TV206.82×
02GlaxoSmithKlineHealth47.91×
03Young SheldonMovies & TV8.98×
04ToothpasteBeauty & Wellness6.55×
05Home Interior DesignHome & Garden5.24×
06Georgie & Mandy's First MarriageMovies & TV4.97×
07Quinceañera (telenovela)Movies & TV4.55×
08Google FlightsTravel & Leisure3.82×
09QuotationBusiness & Career3.54×
10CVS PharmacyShopping3.37×
11Concurrent Versions SystemTechnology & Electronics3.27×
12MenardsHome & Garden3.22×
13The UPS StoreShopping2.87×
14Staples Inc.Business & Career2.84×
15Instant messagingInternet & Social Media2.76×
16FriendshipKids & Family2.17×
17Video gamesGames1.90×
18United StatesTravel & Leisure1.78×
19TelevisionsTechnology & Electronics1.71×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sensodyne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sensodyne audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.62×
PatriotismCONSERVATISM1.36×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sensodyne audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.50×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sensodyne's target market in United States?

Sensodyne's target market in United States covers an estimated 1,036,380 people, concentrated in California and Texas.

02

What is the gender split and age of Sensodyne customers?

48.5% of the Sensodyne audience are female, 51.5% are male, with an average age of 36.2 years.

03

Which brands do Sensodyne fans like most?

Sensodyne fans show strongest brand affinity for GlaxoSmithKline (47.91×), Young Sheldon (8.98×), and Donal Skehan (206.82×) over the country average.

04

Where do Sensodyne fans live in United States?

Sensodyne fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sensodyne fans also like?

Beyond Sensodyne itself, the audience over-indexes on Young Sheldon (8.98×), Donal Skehan (206.82×), Home Interior Design (5.24×), and Concurrent Versions System (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dental care audiences in United States

See Sensodyne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sensodyne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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