Rascasse Audience Intelligence

Colgate-Palmolive Target Market in United States

A data profile of the people who buy, follow and care about Colgate-Palmolive in United States — modelled from more than twelve digital signal sources. Colgate-Palmolive has an estimated audience of 1,034,155 people in United States.

#5among Dental care in United States#2357among Brand in United States#300in Beauty & Wellness

The average Colgate-Palmolive fan in United States is 36.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, South Carolina.

Top brand affinities include Prince of Songkla University, TLC (TV network), Surf (detergent), with strongest over-indexing on Prince of Songkla University (272.73× the country average).

Demographically, the Colgate-Palmolive audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Colgate-Palmolive fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Prince of Songkla University.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Colgate-Palmolive profile in United States.

Audience size
1M
in United States
Gender
58.7%♀
41.3% male
Age
36.7
average years
Country rank
#23154
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Colgate-Palmolive

58.7% are female, 41.3% are male, average age 36.7.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Colgate-Palmolive audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.7
Estimated audience size1,034,155
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Colgate-Palmolive audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Colgate-Palmolive audience comes from United States.

Worldwide audience distribution share by country for Colgate-Palmolive
CountryShare
United States29.0%
India21.8%
Brazil21.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Colgate-Palmolive audience in United States is strongest.

Fig. 05

Top regions by affinity

Colgate-Palmolive customers by region in United States
#RegionReachAffinity×
01South Carolina~90K5.71×
02New Jersey~100K4.47×
03Tennessee~80K3.81×
04New York~100K2.14×
05Georgia~70K2.07×
06Kansas~20K2.00×
07Ohio~50K1.46×
08Washington, District of Columbia~4K1.14×
09Connecticut~10K1.11×
10Massachusetts~20K1.03×
11Arkansas~9K1.03×
12Pennsylvania~30K0.98×
13Illinois~30K0.96×
14Alaska~2K0.95×
15Vermont~2K0.95×
16Maine~3K0.94×
17South Dakota~2K0.94×
18North Dakota~2K0.94×
19Rhode Island~3K0.93×
20Montana~3K0.93×
21Delaware~3K0.93×
22Kentucky~10K0.92×
23New Hampshire~4K0.92×
24West Virginia~4K0.91×
25Wisconsin~10K0.90×
26Hawaii~4K0.90×
27Idaho~5K0.89×
28New Mexico~5K0.89×
29Mississippi~7K0.87×
30Nebraska~5K0.87×
31Virginia~20K0.86×
32Missouri~10K0.84×
33North Carolina~30K0.83×
34Oklahoma~9K0.83×
35Iowa~7K0.83×
36Texas~70K0.82×
37Utah~7K0.80×
38Indiana~10K0.79×
39Minnesota~10K0.79×
40Louisiana~10K0.79×
41Nevada~8K0.79×
42Alabama~10K0.77×
43Oregon~9K0.77×
44Maryland~10K0.76×
45Arizona~20K0.73×
46Colorado~10K0.73×
47Washington~10K0.69×
48Florida~50K0.68×
49Michigan~20K0.68×
50California~70K0.62×
Fig. 06

Affinity by region

Affinity by region — Colgate-Palmolive, United States
0.62×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Colgate-Palmolive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Colgate-Palmolive audience
#·InterestCategoryAffinity×
01Prince of Songkla UniversityBusiness & Career272.73×
02BezeqTechnology & Electronics117.48×
03San Miguel BreweryFood & Beverages56.72×
04Flash Gordon (film)Movies & TV47.64×
05FrescaFood & Beverages42.82×
06CornershopMusic & Radio39.60×
07Surf (detergent)Home & Garden28.26×
08JarritosFood & Beverages19.58×
09Knorr (brand)Food & Beverages18.84×
10São Paulo FCSports17.58×
11TLC (TV network)Movies & TV14.49×
12Sprite (soft drink)Food & Beverages12.02×
13UnileverHome & Garden11.50×
14HE/ROMusic & Radio8.21×
15Christmas EveKids & Family3.22×
16Wendy'sFood & Beverages1.97×
17Dollar TreeShopping1.86×
18WalgreensShopping1.85×
19Dollar GeneralShopping1.81×
20FIFA World CupSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Colgate-Palmolive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Colgate-Palmolive audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
TraditionCONSERVATISM1.28×
Pet OwnershipJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Colgate-Palmolive audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Colgate-Palmolive's target market in United States?

Colgate-Palmolive's target market in United States covers an estimated 1,034,155 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Colgate-Palmolive customers?

58.7% of the Colgate-Palmolive audience are female, 41.3% are male, with an average age of 36.7 years.

03

Which brands do Colgate-Palmolive fans like most?

Colgate-Palmolive fans show strongest brand affinity for Prince of Songkla University (272.73×), TLC (TV network) (14.49×), and Surf (detergent) (28.26×) over the country average.

04

Where do Colgate-Palmolive fans live in United States?

Colgate-Palmolive fans in United States are most concentrated in New York (reach ~100K), New Jersey (reach ~100K), and South Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Colgate-Palmolive fans also like?

Beyond Colgate-Palmolive itself, the audience over-indexes on TLC (TV network) (14.49×), Surf (detergent) (28.26×), Flash Gordon (film) (47.64×), and Fresca (42.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Colgate-Palmolive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Colgate-Palmolive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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