Colgate-Palmolive Audience in United States

Colgate-Palmolive logo

Colgate-Palmolive has an estimated audience of 1,033,702 people in United States. 58.7% are female, 41.3% are male, average age 36.7. Top regions: New York, New Jersey, South Carolina. Top brand affinities: Prince of Songkla University, TLC (TV network), Surf (detergent), Flash Gordon (film), Fresca.

The average Colgate-Palmolive fan in United States is 36.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, South Carolina. Top brand affinities include Prince of Songkla University, TLC (TV network), Surf (detergent), with strongest over-indexing on Prince of Songkla University (272.73× the country average). Demographically, the Colgate-Palmolive audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

Demographics of Colgate-Palmolive fans

Demographic split for Colgate-Palmolive audience in United States
MetricValue
Female58.7%
Male41.3%
Average age36.7
Estimated audience size1,033,702

Audience persona

The typical Colgate-Palmolive fan in United States is more female, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Prince of Songkla University.

Top regions in United States

Top regions ranked by reach for Colgate-Palmolive in United States
RegionReachAffinity
New York134,6102.33×
New Jersey133,2325.07×
South Carolina90,0415.79×
Tennessee80,9133.9×
Texas71,2840.8×
Georgia67,6042.12×
California67,0680.59×
Ohio52,2501.64×
Florida43,9580.63×
Pennsylvania36,2731.04×
Illinois34,1560.99×
North Carolina24,7150.79×
Virginia21,4080.85×
Massachusetts21,2231.04×
Kansas19,4812.39×
Wisconsin14,0560.9×
Michigan13,3790.49×
Connecticut13,1521.27×
Indiana12,8010.68×
Arizona12,7440.6×
Missouri12,3180.74×
Maryland11,3010.64×
Kentucky10,7850.83×
Washington9,8740.48×
Arkansas9,4021.1×
Minnesota9,2180.62×
Colorado8,6240.53×
Oklahoma6,0370.53×
Louisiana5,9880.45×
Oregon5,4370.46×
Alabama5,3970.37×
Washington, District of Columbia4,5851.48×
Iowa3,9470.46×
Utah3,6030.39×
Nevada3,6010.36×
New Hampshire3,0540.75×
Maine2,9470.8×
Mississippi2,8860.34×
West Virginia2,6470.55×
Nebraska2,0650.4×
Rhode Island1,9660.6×
Delaware1,8860.66×
Idaho1,6300.31×
Hawaii1,3230.3×
New Mexico1,1330.22×
Alaska1,0570.48×
Vermont1,0360.57×
Montana9980.35×
South Dakota9090.38×
North Dakota8850.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colgate-Palmolive audience
BrandAffinityCategory
Prince of Songkla University272.73×Business & Career
TLC (TV network)14.49×Movies & TV
Surf (detergent)28.26×Home & Garden
Flash Gordon (film)47.64×Movies & TV
Fresca42.82×Food & Beverages
San Miguel Brewery56.72×Food & Beverages
Bezeq117.48×Technology & Electronics
Unilever11.5×Home & Garden
Jarritos19.58×Food & Beverages
São Paulo FC17.58×Sports
Knorr (brand)18.84×Food & Beverages
Christmas Eve3.22×Kids & Family
Sprite (soft drink)12.02×Food & Beverages
Walgreens1.85×Shopping
Dollar General1.81×Shopping
Dollar Tree1.86×Shopping
HE/RO8.21×Music & Radio
FIFA World Cup1.78×Sports
Fanta14.12×Food & Beverages
Taco Bell1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colgate-Palmolive audience
TraitClusterScore
Risk AppetiteTHRILL1.94
ExtroversionTHRILL1.57
Quality AwarenessPREMIUM1.35
Convenience OrientationPREMIUM1.32
Price SensitivityPREMIUM1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Colgate-Palmolive
CountryShare
United States29.0%
India21.8%
Brazil21.2%

See Colgate-Palmolive audiences in other countries

More Dental care audiences in United States

Frequently asked questions

How many fans does Colgate-Palmolive have in United States?

Colgate-Palmolive has an estimated audience of 1,033,702 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Colgate-Palmolive fans?

58.7% of Colgate-Palmolive fans are female, 41.3% are male, with an average age of 36.7 years.

Which brands do Colgate-Palmolive fans like most?

Colgate-Palmolive fans show strongest brand affinity for Prince of Songkla University (272.73×), TLC (TV network) (14.49×), and Surf (detergent) (28.26×) over the country average.

Where do Colgate-Palmolive fans live in United States?

Colgate-Palmolive fans in United States are most concentrated in New York (reach 134,610), New Jersey (reach 133,232), and South Carolina (reach 90,041). These three regions account for the largest share of the active audience.

What other brands do Colgate-Palmolive fans also like?

Beyond Colgate-Palmolive itself, the audience over-indexes on TLC (TV network) (14.49×), Surf (detergent) (28.26×), Flash Gordon (film) (47.64×), and Fresca (42.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colgate-Palmolive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.