Sonicare Audience in United States

Sonicare logo

Sonicare has an estimated audience of 538,357 people in United States. 53.1% are female, 46.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Toothpick, Reddit, Electric toothbrush, Crest (toothpaste).

The average Sonicare fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Toothpick, Reddit, with strongest over-indexing on Micro Center (22.99× the country average). Demographically, the Sonicare audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Dental care

Demographics of Sonicare fans

Demographic split for Sonicare audience in United States
MetricValue
Female53.1%
Male46.9%
Average age38.5
Estimated audience size538,357

Audience persona

The typical Sonicare fan in United States is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Sonicare in United States
RegionReachAffinity
California81,8521.38×
Texas47,2681.02×
Florida31,7660.87×
New York29,6260.98×
Washington22,9602.13×
Illinois17,9491×
Pennsylvania16,4680.91×
North Carolina16,2251×
Georgia14,5380.88×
Colorado14,2351.68×
Ohio13,6810.82×
Virginia13,3081.01×
Massachusetts13,0191.23×
Michigan12,0650.86×
Arizona11,7351.07×
New Jersey11,1740.82×
Minnesota10,0221.3×
Oregon9,9381.61×
Tennessee8,5310.79×
Wisconsin7,9180.98×
Missouri7,4910.86×
Maryland7,4230.8×
Indiana7,0380.72×
South Carolina6,8080.84×
Oklahoma6,6341.11×
Connecticut6,0781.13×
Louisiana5,9240.85×
Nevada5,0820.98×
Utah4,5480.94×
Kentucky4,5120.67×
Alabama4,4160.59×
Arkansas3,5880.81×
Kansas3,5520.84×
Idaho3,4611.28×
Iowa3,4360.77×
Hawaii2,7271.18×
New Hampshire2,5471.2×
Mississippi2,4170.55×
Nebraska2,1800.81×
New Mexico2,1490.8×
Montana1,9481.3×
Maine1,8580.96×
Washington, District of Columbia1,6651.03×
Alaska1,6271.41×
Rhode Island1,5880.93×
West Virginia1,4360.57×
Vermont1,1621.23×
South Dakota1,1280.91×
Delaware1,1100.75×
North Dakota1,0990.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonicare audience
BrandAffinityCategory
Micro Center22.99×Shopping
Toothpick30.75×Home & Garden
Reddit3.18×Internet & Social Media
Electric toothbrush11.51×Health
Crest (toothpaste)12.78×Beauty & Wellness
Hitman (video game series)14.12×Games
Order (business)3.38×Business & Career
Mouth4.36×Health
Walgreens2.33×Shopping
No Strings Attached (film)14.74×Movies & TV
Jim Broadbent24.27×Movies & TV
Toothbrush5.68×Beauty & Wellness
Dentistry2.77×Business & Career
TV comedies2.64×Movies & TV
See-through clothing11.54×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.09×Internet & Social Media
Oral-B10.43×Beauty & Wellness
Tooth brushing6.31×Health
1080i2.11×Technology & Electronics
Xposé46.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonicare audience
TraitClusterScore
IndulgenceJOY1.81
Early Adopter MentalityPOWER1.79
Price SensitivityPREMIUM1.72
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.6
Convenience OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Sonicare
CountryShare
United States45.2%
Germany8.6%
Canada4.8%

See Sonicare audiences in other countries

More Dental care audiences in United States

Frequently asked questions

How many fans does Sonicare have in United States?

Sonicare has an estimated audience of 538,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Sonicare fans?

53.1% of Sonicare fans are female, 46.9% are male, with an average age of 38.5 years.

Which brands do Sonicare fans like most?

Sonicare fans show strongest brand affinity for Micro Center (22.99×), Toothpick (30.75×), and Reddit (3.18×) over the country average.

Where do Sonicare fans live in United States?

Sonicare fans in United States are most concentrated in California (reach 81,852), Texas (reach 47,268), and Florida (reach 31,766). These three regions account for the largest share of the active audience.

What other brands do Sonicare fans also like?

Beyond Sonicare itself, the audience over-indexes on Toothpick (30.75×), Reddit (3.18×), Electric toothbrush (11.51×), and Crest (toothpaste) (12.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonicare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.