Rascasse Audience Intelligence

Hitman (video game series) Audience in United States

A data profile of the people who buy, follow and care about Hitman (video game series) in United States — modelled from more than twelve digital signal sources. Hitman (video game series) has an estimated audience of 2,197,065 people in United States.

#119among Video / Board Game in United States#273in Games

The average Hitman (video game series) fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Battlefield (series), Watch Dogs, Borderlands (series), with strongest over-indexing on Battlefield (series) (21.21× the country average).

Demographically, the Hitman (video game series) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hitman (video game series) fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Battlefield (series).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hitman (video game series) profile in United States.

Audience size
2.2M
in United States
Gender
40.8%♀
59.2% male
Age
35.5
average years
Country rank
#13210
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hitman (video game series) fans

40.8% are female, 59.2% are male, average age 35.5.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Hitman (video game series) audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.5
Estimated audience size2,197,065
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Hitman (video game series) audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4915%
50+17%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Hitman (video game series) audience comes from United States.

Worldwide audience distribution share by country for Hitman (video game series)
CountryShare
United States43.6%
United Kingdom5.8%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hitman (video game series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hitman (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.23×
02Washington~50K1.16×
03Oregon~30K1.15×
04Arizona~40K1.13×
05Louisiana~30K1.13×
06New York~100K1.12×
07Utah~20K1.12×
08Washington, District of Columbia~6K1.11×
09Massachusetts~40K1.10×
10Florida~100K1.08×
11Illinois~70K1.08×
12Colorado~30K1.08×
13Alaska~4K1.08×
14Texas~200K1.07×
15New Jersey~50K1.07×
16Idaho~10K1.07×
17Virginia~50K1.05×
18Connecticut~20K1.05×
19Kansas~20K1.05×
20Georgia~60K1.01×
21Nevada~20K1.01×
22Michigan~50K1.00×
23Missouri~30K1.00×
24Minnesota~30K1.00×
25Iowa~20K1.00×
26Hawaii~8K1.00×
27Oklahoma~20K0.99×
28Rhode Island~6K0.99×
29Tennessee~40K0.98×
30Alabama~30K0.98×
31North Carolina~60K0.97×
32Maryland~30K0.97×
33Montana~5K0.97×
34Wisconsin~30K0.96×
35Arkansas~20K0.95×
36Nebraska~9K0.95×
37New Hampshire~7K0.95×
38New Mexico~9K0.94×
39Maine~7K0.94×
40Indiana~30K0.93×
41South Carolina~30K0.93×
42Ohio~60K0.92×
43Mississippi~10K0.92×
44Pennsylvania~60K0.91×
45North Dakota~4K0.91×
46Kentucky~20K0.89×
47Vermont~3K0.89×
48South Dakota~4K0.88×
49Delaware~5K0.86×
50West Virginia~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Hitman (video game series), United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hitman (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hitman (video game series) audience
#·InterestCategoryAffinity×
01Watch DogsGames31.55×
02Borderlands (series)Games30.93×
03Metal Gear SolidGames27.96×
04Destiny 2Games23.33×
05Dying LightGames22.51×
06Battlefield (series)Games21.21×
07The Salvation ArmyPolitics & Society20.55×
08Devil May CryGames18.15×
09Tom Clancy's Rainbow Six SiegeGames17.43×
10Guy RitchieMovies & TV15.22×
11FIFA (video game series)Games8.92×
12Josh BrolinMovies & TV8.72×
13Call of DutyGames6.50×
14Strategy gamesGames5.06×
15Action gamesGames4.25×
16Pizza HutFood & Beverages3.13×
17Mixed martial artsSports3.01×
18SubwayFood & Beverages2.96×
19Domino's PizzaFood & Beverages2.87×
20McDonald'sFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hitman (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hitman (video game series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hitman (video game series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
TraditionCONSERVATISM0.69×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hitman (video game series) have in United States?

Hitman (video game series) has an estimated audience of 2,197,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hitman (video game series) fans?

40.8% of Hitman (video game series) fans are female, 59.2% are male, with an average age of 35.5 years.

03

Which brands do Hitman (video game series) fans like most?

Hitman (video game series) fans show strongest brand affinity for Battlefield (series) (21.21×), Watch Dogs (31.55×), and Borderlands (series) (30.93×) over the country average.

04

Where do Hitman (video game series) fans live in United States?

Hitman (video game series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hitman (video game series) fans also like?

Beyond Hitman (video game series) itself, the audience over-indexes on Watch Dogs (31.55×), Borderlands (series) (30.93×), The Salvation Army (20.55×), and Call of Duty (6.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hitman (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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