Hitman (video game series) Audience in United States

Hitman (video game series) has an estimated audience of 1,941,792 people in United States. 40.8% are female, 59.2% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Battlefield (series), Call of Duty, Destiny 2, FIFA (video game series).

The average Hitman (video game series) fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Battlefield (series), Call of Duty, with strongest over-indexing on Kia Sportage (47.01× the country average). Demographically, the Hitman (video game series) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Hitman (video game series) fans

Demographic split for Hitman (video game series) audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.5
Estimated audience size1,941,792

Audience persona

The typical Hitman (video game series) fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Hitman (video game series) in United States
RegionReachAffinity
California272,5581.28×
Texas190,8511.14×
Florida144,0281.1×
New York128,4901.18×
Illinois73,8501.14×
Georgia61,9301.04×
Pennsylvania61,0390.93×
North Carolina58,9361.01×
Ohio56,7930.95×
New Jersey54,3341.1×
Michigan52,0921.03×
Virginia51,5351.09×
Washington46,8921.2×
Arizona45,5651.15×
Massachusetts43,1301.13×
Tennessee37,9360.97×
Colorado34,2451.12×
Indiana33,9000.96×
Maryland32,3760.97×
Missouri31,6731.01×
Wisconsin28,5670.98×
Minnesota28,5321.03×
Louisiana27,7431.11×
South Carolina27,1280.93×
Oregon25,9941.17×
Alabama25,6940.95×
Kentucky21,3640.88×
Oklahoma21,2730.99×
Connecticut20,5221.05×
Utah19,6041.13×
Nevada18,8501×
Kansas16,0341.05×
Iowa15,7400.98×
Arkansas14,8150.93×
Mississippi13,6690.85×
Idaho10,2421.05×
Nebraska9,1410.94×
New Mexico8,7590.9×
Hawaii8,1020.97×
New Hampshire7,1310.93×
West Virginia6,8370.76×
Washington, District of Columbia6,4311.1×
Maine6,3980.92×
Rhode Island5,8650.95×
Montana5,1460.96×
Delaware4,4190.82×
Alaska4,1691×
South Dakota3,6780.82×
North Dakota3,3290.83×
Vermont2,8370.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hitman (video game series) audience
BrandAffinityCategory
Kia Sportage47.01×Cars & Mobility
Battlefield (series)27.15×Games
Call of Duty12×Games
Destiny 249.04×Games
FIFA (video game series)18.07×Games
Google Maps5.42×Internet & Social Media
Honda HR-V31.34×Cars & Mobility
Houston Astros9.83×Sports
Watch Dogs28.1×Games
Horoscope10.66×Health
Indeed.com4.7×Business & Career
Halo (series)17.42×Games
Pre-school playgroup35.03×Kids & Family
The Salvation Army21.84×Politics & Society
Capital One4.1×Business & Career
Borderlands (series)29.56×Games
Blended whiskey12.29×Food & Beverages
Metal Gear Solid30.63×Games
Day trading10.78×Business & Career
Buffalo Bills5.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hitman (video game series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
Risk AppetiteTHRILL2.33
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.76
Family OrientationCONSERVATISM1.44
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Hitman (video game series)
CountryShare
United States41.3%
United Kingdom6.3%
Germany5.4%

See Hitman (video game series) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Hitman (video game series) have in United States?

Hitman (video game series) has an estimated audience of 1,941,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Hitman (video game series) fans?

40.8% of Hitman (video game series) fans are female, 59.2% are male, with an average age of 35.5 years.

Which brands do Hitman (video game series) fans like most?

Hitman (video game series) fans show strongest brand affinity for Kia Sportage (47.01×), Battlefield (series) (27.15×), and Call of Duty (12×) over the country average.

Where do Hitman (video game series) fans live in United States?

Hitman (video game series) fans in United States are most concentrated in California (reach 272,558), Texas (reach 190,851), and Florida (reach 144,028). These three regions account for the largest share of the active audience.

What other brands do Hitman (video game series) fans also like?

Beyond Hitman (video game series) itself, the audience over-indexes on Battlefield (series) (27.15×), Call of Duty (12×), Destiny 2 (49.04×), and FIFA (video game series) (18.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hitman (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.