Battlefield (series) Audience in United States

Battlefield (series) logo

Battlefield (series) has an estimated audience of 3,818,107 people in United States. 21.8% are female, 78.2% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: The Last of Us, Monster Hunter, Elden Ring, Call of Duty, Hitman (video game series).

The average Battlefield (series) fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Last of Us, Monster Hunter, Elden Ring, with strongest over-indexing on The Last of Us (20.98× the country average). Demographically, the Battlefield (series) audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Battlefield (series) fans

Demographic split for Battlefield (series) audience in United States
MetricValue
Female21.8%
Male78.2%
Average age31.3
Estimated audience size3,818,107

Audience persona

The typical Battlefield (series) fan in United States is more male, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for The Last of Us.

Top regions in United States

Top regions ranked by reach for Battlefield (series) in United States
RegionReachAffinity
California454,5401.08×
Texas344,2821.05×
Florida262,2961.01×
New York186,0440.87×
Virginia161,2161.73×
Pennsylvania129,4781.01×
North Carolina124,1541.08×
Illinois123,4660.97×
Georgia122,2421.04×
Ohio116,3770.99×
Missouri97,9341.59×
Michigan95,0350.95×
Washington87,0391.14×
New Jersey84,3290.87×
Tennessee83,7291.09×
Arizona72,8270.93×
Indiana72,4551.04×
Massachusetts62,4150.83×
Colorado60,7571.01×
Maryland60,6160.92×
Kentucky58,8811.23×
South Carolina54,7150.95×
Oklahoma51,4421.21×
Wisconsin50,7750.88×
Alabama47,6730.89×
Minnesota47,2160.86×
Louisiana46,0650.94×
Oregon44,2721.01×
Nevada39,3611.07×
Utah37,2921.09×
Connecticut35,7410.93×
Arkansas34,3631.09×
Kansas32,3411.07×
Iowa31,1220.99×
Mississippi30,5060.97×
West Virginia20,8271.17×
Idaho20,7541.08×
New Mexico17,8250.93×
Nebraska17,2760.9×
New Hampshire14,0090.93×
Hawaii12,9360.79×
Maine11,7030.86×
Montana10,7231.01×
Washington, District of Columbia9,9770.87×
Rhode Island9,6380.79×
South Dakota8,3490.95×
Alaska8,1651×
Delaware7,7990.74×
North Dakota7,4630.95×
Vermont5,0310.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battlefield (series) audience
BrandAffinityCategory
The Last of Us20.98×Games
Monster Hunter15.26×Games
Elden Ring18.91×Games
Call of Duty11.54×Games
Hitman (video game series)21.21×Games
Bloodborne22.7×Games
Gears of War27.85×Games
Epic Games6.87×Games
Red Dead Redemption13.52×Games
God of War (series)16.41×Games
Ghost of Tsushima15.47×Games
Rise of the Tomb Raider25.32×Games
Dying Light20.42×Games
Call of Duty: Black Ops9.74×Games
God of War (video game)17.13×Games
Resident Evil9.33×Games
Activision17.93×Games
First-person shooter games2.97×Games
Dark Souls16.9×Games
Watch Dogs16.44×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battlefield (series) audience
TraitClusterScore
PatriotismCONSERVATISM3
Risk AppetiteTHRILL1.61
Early Adopter MentalityPOWER1.59
LGBTQ+ IdentityOPEN1.48
Social Media UsageJOY1.32
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Battlefield (series)
CountryShare
United States22.2%
India6.5%
Germany5.2%

See Battlefield (series) audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Battlefield (series) have in United States?

Battlefield (series) has an estimated audience of 3,818,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Battlefield (series) fans?

21.8% of Battlefield (series) fans are female, 78.2% are male, with an average age of 31.3 years.

Which brands do Battlefield (series) fans like most?

Battlefield (series) fans show strongest brand affinity for The Last of Us (20.98×), Monster Hunter (15.26×), and Elden Ring (18.91×) over the country average.

Where do Battlefield (series) fans live in United States?

Battlefield (series) fans in United States are most concentrated in California (reach 454,540), Texas (reach 344,282), and Florida (reach 262,296). These three regions account for the largest share of the active audience.

What other brands do Battlefield (series) fans also like?

Beyond Battlefield (series) itself, the audience over-indexes on Monster Hunter (15.26×), Elden Ring (18.91×), Call of Duty (11.54×), and Hitman (video game series) (21.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battlefield (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.